will not be accepted unless all fields below are completed Subject Code: MKTG1257 Subject Name: Marketing Communication Location where you study: Saigon South Campus Title of Assignment: IMC Audit Report File(s) Submitted Group1-Nokia-N8-IMC Audit Report Student name: Truong Nhat Thanh s3245596 Dang Thi Le Thuy s3245641 Chung Thi Hong Vy s3245731 Student Email Address: S3245596@rmit.edu.vn S3245641@rmit.edu.vn S3245731@rmit.edu.vn Learning
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Nokia Connecting People COMPETITIVE ADVANTAGE Nokia competitors are primarily in the Wireless Telecommunications Equipment Manufacturing industry. Nokia also competes in the Wired Telecommunications Equipment Manufacturing‚ Billing & Service Provisioning Software‚ and Customer Relationship Management‚ Marketing & Sales Software sectors. Nokia competitors include: Samsung Electronics‚ Apple inc.‚ Stephen Elop said Nokia is surrounded by a ’fire of competition ’‚ according to a company
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SWOT Analysis of NOKIA By: Novi Setiani Strengths NOKIA has already known for one of the best quality mobile phone existed. Its distribution network also spread out widely all over the world. It is supported by http://www.studymode.com/essays/Nokia-Case-Study-967134.html and http://conversations.nokia.com/2011/01/27/stephen-elop-talks-strengths-successes-and-the-future/. Especially in Asia‚ many people are still using NOKIA’s mobile phones to communicate each other. It is also the world’s
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SWOT Analysis of the Company: Nokia Strengths: - Nokia has largest network of distribution and selling as compared to other mobile phone company in the world. It is backed with the high quality and professional team in the HRD Dept. The financial aspect is very strong in case of Nokia as it has many more profitable business. The product being user friendly and have all the accessories one want that is why is in great demand making it No-1 selling mobile phones in the world. Wide range of products
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this business sector‚ the real contenders of Apple were primarily Nokia and Samsung. The principle point of preference of Apple has dependably been its imaginative methodology and status to change the procedure as indicated by the business sector. Presently Apple’s rivals have additionally embraced this technique which is debilitating the reputation of Apple. (Lynch‚ 2012). This paper aims to investigate the competition between Nokia and Apple as far as strategic management is concerned; this paper
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Nokia Nokia is an informational and technological company which started as paper manufacturer in 1865 by Fredrick Idestam and co founded by Leo Mechelin. With its headquarter located in Espoo‚ Finland‚ Nokia is able to become a leader in the advanced technologies fields‚ network infrastructure industry and location-based technologies sector. It is currently focusing on a massive scale telecommunication infrastructure and technology development (Nokia‚ 2015). Employing more than 57‚000 workers‚ it
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Nokia evaluates alternative solutions to drive better management of electronic waste With regulators introducing taxation on electronic waste‚ Nokia has taken a proactive stance‚ exploring solutions to assist the company to prepare for possible future legislation. The report on deposit models that it has developed with the help of Accenture looks at how end-of-life mobile phone returns can be increased. New leasing models that encompass manufacturers‚ operators and consumers were also reviewed
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Strategic Alliance between Nokia and Microsoft Business Administration knowledge assists the implementation of the strategic alliance between Nokia and Microsoft from several aspects. To begin with‚ decisions about leadership are one of the most disturbing problems in the strategic alliance; interim leaders are appropriate solutions to the issue (Werther‚ 1998). Interim leaders are those haired from a third party‚ not belonging to the alliance partners. Compared to selecting a leader from one
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Introduction Nokia is of the largest telecommunication manufacturer company and is known globally for its reliable and good quality products. It has good reputation all around the world. It is leading brand in some areas and still growing day by day. Vision Voice goes mobile………….if it can go mobile…………………….it will. Mission Connecting people. SWOT analysis of Nokia SWOT analysis is the tool which helps the organization to understand where it stands. The SWOT analysis of Nokia make it understand
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accessed 19th nov 2012. 5. india times. (2012). Nokia unveils two new mid-range cellphones .Available: http://www.indiatimes.com/mobile/nokia-unveils-two-new-midrange-cellphones-41360.html. Last accessed 19th nov 2012. 6. india times. (2012). Nokia Unveils Entry-Level Lumia 510 . Available: http://www.indiatimes.com/mobile/nokia-unveils-entrylevel-lumia-510_-44818.html. Last accessed 19th nov 2012. 7. india times. (2012). Can Asha series phones change Nokia fortunes? .Available: http://www.indiatimes
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