Appeals of Advertising Potential customers are always attracted by advertising companies in at least some sort of way. These companies have learned over time that some things sell better based on the time period. The media have found ways to make topics more appealing to the consumer by providing an emotional connection. The human mind works on emotions and our senses react when there is something we desire. Those who do the marketing where we see the many hundreds of advertising each day‚ try
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The 1920’s was the best decade of the first half of the 20th century. In the 1910’s there was WWI‚ the 1930’s the great depression‚ and the 1940’s WWII. So much flourished economically and industrially during the 1920’s which made it the best decade. Even though there was so much good in the 1920’s there were some problems too‚ but not nearly as bad as any of the other decades in the first half of the 20th century. During the 1920’s‚ the economy was booming. A big factor of the economy prospering
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The 90’s decade was probably one of the best ten years of all times. This decade had a major impacted on society from technology to the toys‚ music‚ movies‚ and fashion trends. What makes the 90’s great is a service that we all use the majority of the time called the internet became available to the consumer. Without the internet‚ we could not surf the web‚ check Facebook or Instagram‚ better yet take online classes. Thanks to the creator‚ Tim Berners-Lee for paving the way for us to be able to use
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to transportation to even blimps or jets painting the sky with car insurance propaganda. In the article‚ “Advertising’s fifteen basic appeals” Jib Fowels explains that the goal of the advertiser is to convince the consumer through physiological and psychological levels. By doing so the advertisement would have to include one or two of the basic appeals Jib Fowels listed in his article. A few examples of these are the need to nurture‚ the need for sex‚ need for escape or need to affiliate. As I read
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Essay The 1920’s was a decade full of many things becoming popular‚ such as dancing‚ sports‚ radio‚ new fashion styles‚ and also someone making history by flying across the Atlantic Ocean. The 1920’s was a prosperous (successful) decade. The 1920’s was also an unprosperous (unsuccessful) decade. Based on article 10‚ it shows that the 1920’s was a prosperous decade that proved to show that America has a lot to look forward to in the future. Also based on article 5‚ it shows that the 1920’s was an unprosperous
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Summary of the “Advertising Fifteen Basic Appeals” In his article‚ “Advertising Fifteen Basic Appeals‚" In Etc‚ 1982‚ Jib Fowles discussed the psychology of advertising. Under the appropriate cases‚ emotional appeals mainly work out well when advertisements are created in a way‚ which is more of an image of what the audience likes and desires most. In addition‚ commercials are there to satisfy us in some way. They try as well to make things perfect and‚ practice needs for appeals to use. An advertisement
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The nineteen sixties were an extraordinary decade with significant developments in politics‚ music‚ art‚ science‚ and more that influenced life in the United States and the rest of the world for generations to come. Some of the major political events of this decade include the cold war and the space race with the Union of Soviet Socialist Republic (USSR) to put man on the moon‚ the start of the Vietnam War (1965)‚ and the civil rights movement led by Martin Luther King‚ Jr. On the economic side
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1940’s Decade‚ Political Leaders/Historical Events The start of the 1940’s‚ it wasn’t something to be glad of‚ the second world war‚ a major event that occurred almost half the decade; was taking place and has Hitler‚ a major politician and leader of the Nazi Party may have been the cause of the major deadly historical event. World War II was fought between two sides‚ the Allies and the Axis powers. In the Allies side consisting of the U.S‚ Soviet Union and the UK‚ with political leaders Franklin
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The Groundbreaking decade of the 1940’s brought the US many new things and interesting and ideas. This was a time of war and brutality. But the 1940’s were not all about war; new concepts were being developed like the invention of the Duct tape‚ the expansion of the movie and music industry and many others. The Advancements of the decade revolutionized the military‚ music‚ and movies industries. The Second World War took up half of this decade‚ which had an immense and profound
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guardians of morality‚ but as women abandoned what was socially acceptable‚ it seems that the rest of the country followed suit. Hemlines became shorter‚ futuristic buildings towered over people’s heads‚ new technology was developed and made a part of everyday life‚ jazz music blared from radios‚ and a new thirst for equality emerged like never before. The 1920s was known as a form of social revolution. Most young people believed their elders to be much too serious‚ claiming “that the older
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