U 2011 Unilever in India: Hindustan Lever’s Project Shakti- Marketing FMCG to the Rural Consumer Riddhi Biswas PGP/14/236 Section E Q1. What are the key features of Shakti? What are its positive aspects and what are its drawbacks? Key features of Shakti: Axiomatic truly ‚ ‘Rural caravan’ of HUL as it can be popularly called is Project Shakti. Untapped and unexplored for years Indian rural market remain unnoticed and undiscovered as par as the business opportunities‚ especially
Premium Corporate social responsibility
Tense Chart For translation from Hindi to English Tense हाँ वाचक पहचान Positive Present Indefinite Present Continuous Present Perfect Present Perfect Continuous Past Indefinite Past Continuous Past Perfect Past Perfect Continuous Future Indefinite Future continuous Future Perfect Helping Verb कोई नहीं Form of the verb first first third first Verb + ? Verb+S या es in third person singular Verb+ing कोई नहीं +ing with since or for. Since with certainity and for with uncertainity कोई नहीं
Premium Grammatical person Past tense Verb
Project Shakti case questions With the advantages and benefits HLL attained from the market strategy in competing with the other FMCG companies in urban area while facing the intense situations of shrinking market shares brought by its rivals emulating the market strategy‚ HLL experienced a hard time of scaling up its attractiveness in products. After gaining the temporary increased sales‚ the competitors in rural marketing aggregate again. Increasing numbers of companies‚ heating up competition
Premium Marketing Economics Entrepreneurship
Science writing in Hindi appears to have began in 1818 (Patariya‚ 2000) with the publication of a magazine named “Hindi Digdarshan‚” copies of which were circulated to many schools in West Bengal. ‘Digdarshan’ regularly incorporated materials on science‚ a trend that was not in vogue at that time even in contemporary reputed Hindi publication ’Udant martand’ (1928) credited to be the first Hindi newspaper. Patairiya (2000) further narrates that a questionnaire related to chemistry way
Premium Science fiction Science Delhi
Hindi Dalit literature’s moment has arrived. After years of obscurity and unflattering comparisons to the maturity and expressiveness of Dalit literature in languages such as Marathi and Tamil‚ creative Dalit writing in Hindi is finally reaching a more visible level of popular recognition. Hindi Dalit novels‚ autobiographies‚ short-story and poetry anthologies‚ as well as volumes of literary criticism‚ are today being regularly published by Delhi’s top Hindi-language publishing houses‚ Rajkamal and
Premium Literature History of literature
About E-Choupal [pic] ITC’s International Business Division‚ one of India’s largest exporters of agricultural commodities‚ has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture‚ characterised by fragmented farms‚ weak infrastructure
Premium Risk management Risk Rural
Language has been known as a symbol of identity since a long time. It is considered as a gelling force to keep the communities united. Urdu was the official language of the sub-continent and was spoken and used by both‚ Hindus and Muslims. All groups had contributed towards the development of the language. The Urdu-Hindi controversy started with the fall of the Mughal Empire. This is because the Hindus felt that Urdu was a language of the invaders as many Turkish‚ Arabic and Persian words had been
Premium Hindi Syed Ahmed Khan India
जो सपने देखते हैं और उन्हें पूरा करने की कीमत चुकाने को तैयार रहते हैं‚ वो खुश रहते हैं. Happy are those who dream dreams and are ready to pay the price to make them come true. The tragedy of life doesn’t lie in not reaching your goal. The tragedy lies in having no goals to reach. जीवन की विडम्बना यह नहीं है कि आप अपने लक्ष्य तक नहीं पहुंचे‚ बल्कि यह है कि पहुँचने के लिए आपके पास कोई लक्ष्य ही नहीं था. No great man ever complains of want of opportunities. कोई भी महान व्यक्ति अवसरों की कमी के
Premium Cicely Tyson Freedom of speech Reach
* 1. Indian Television Market The News & Entertainment market with its current status & advertising trends. * 2. The Indian Television Market The market size of Television industry is around 20‚000 crores; out of which: 8‚000 crores is Advertisement market. 12‚000 crores is encrypted/pay channels. *Source: Price Waterhouse Cooper (PWC) report-2008. * 3. Television Viewership Data * The total viewership in Indian TV market is 112 million; out of which: Cable & Satellite viewership=
Premium Advertising Broadcasting Television
Kinesics and Proxemics in Hindu Culture Culture is relative. Like many of the traditions and social behaviors depicted in this world‚ culture is not something that can be embedded within an individual at birth‚ it is simply not biological. Certain ceremonies and traditions practiced around the world have various meanings and gestures in comparison to one another. Kinesics and Proxemics are very terms that describe the behaviors and patterns depicted by individuals in a certain culture and are
Premium Nonverbal communication Culture Proxemics