stock would have been based on 1) raise capital to support the business’s strategic plan‚ 2) align new management to perform day-to-day operational and administrative tasks‚ and 3) pay me a substantial amount of cash so I can pursue other ventures. Nantucket Nectar’s revenue was a growing rapidly and the brand was receiving well deserved recognition and publicity. And the company’s strategy and dedication to high quality was proving
Premium Management English-language films Marketing
Nantucket Nectars’ "Juice Guys" Bottle Formula for Success With Quality Ingredients The island of Nantucket is known for its entrepreneurial spirit. Tom Scott and Tom First caught that fever nine years ago when they started peddling Nantucket Nectars in the island’s harbor. Now the self-proclaimed "juice guys" hold the number-two spot in the New Age beverage market. To say the juice guys started their company‚ Nantucket Nectars‚ on a shoestring budget would be an understatement. The two Toms
Premium Entrepreneurship
Engineering 9 Section Cases Nantucket Nectars Nantucket Nectars was founded by Tom First and Tom Scott. It is a company that has been built around its “personal” informal corporate structure and as a result of owners’ passion for the venture. Unlike any other product in the market‚ they created a very high quality product which lead their customers to pay the extra price premium for it. First and Scott wanted their company to grow and in order to do so they had two options: they would come out
Premium High-fructose corn syrup Corporation Marketing
Nantucket Nectar is a beverage company created by Tom Scott and Tom First who met at Brown Universities. They first created Allserve‚ a floating convenience store that served boats in Nantucket Harbor. They then started creating and selling juices in 1990. Nantucket Nectars achieved its first year of profitability in 1995. It continued to grow and the firm was approached by six or more bidders that were interested in acquiring a position of the company. Therefore‚ Tom and Tom had to decide what they
Premium Marketing Investment Convenience store
Harvard Business Case: Pillsbury Cookie Challenge 1. What are the challenges that Ivan Guillen faces in his role as the marketing manager of the RBG business? What is the team currently doing to support the RBG cookies segment? Who is the team currently targeting? Mr. Guillen is facing the problem regarding the growth of volume in the segment of the Refrigerated Baked Goods (RBG). His main concern was that as the refrigerated cookie sector is the most profitable and in contrast to market volume
Premium Marketing Marketing research
Harvard Business Case Analysis How would you categorize Kearney’s commitment to the company? How might you change or maintain this commitment? Eugene Kearney is very committed to Old Colony Associates (OCA). Kearney is committed in that he has been with the company for 13 years‚ loves going to work every day and aspires to maintain a higher level management position. However‚ he clearly needs to make improvements to his current level of commitment to OCA. Kearney needs to realize that commitment
Premium Management Employment
Statement Sainsbury’s implementation of LMUK’s Nectar loyalty program is one of its largest outsourcing collaboration in history. Although the partnership has been proven to be successful‚ Justin King ponders over whether Sainsbury’s should continue to work with LMUK or go solo and develop its own loyalty program. Benchmarking with other grocery chains‚ the group chief executive is wondering if Sainsbury’s should continue to invest £120 million on Nectar or shift the investment to other potential uses
Premium Sainsbury's Loyalty program Supermarket
when founded in 1998‚ brought forth a new angle to conduct business. Traditionally marketers scan the market to determine which prices purchasers are willing and able to pay for products or services. The sellers then offer their product for a price which meets their internal criteria. With priceline‚ instead of the seller setting the price‚ the buyer makes an offer of what he or she is willing to pay and sellers compete for the buyers business. This innovation represented a first in that general non
Premium Hotel Competition Airline
were drawn to IDEO because the company had a proven system of developing the best products by using their key ingredients for innovative strategy. In this case‚ I will analyze the founder’s main issues‚ development of the Palm V‚ Handspring‚ and my own managerial perspective of the process. Founder’s Main Issues The main issues of the case are in the hands of Dennis Boyle. He is faced with an interesting dilemma. Should Boyle: Sacrifice the steps in IDEO’s development process? Hold
Premium Palm OS
• • Study | June 2008 | Harvard Business Review 43 HBR Case Study Why Are We Losing All Our Good People? both subdued‚ having read the memo bearing the news of... Premium • Royal Caribbean Cruises‚ Ltd: Hbr Case Study Royal Caribbean Cruises‚ LTD: A Case Study 1. Using the Information Systems Triangle as a framework‚ evaluate the alignment of RCCL’s business strategy... Premium • Hbr Case Study CASE STUDY "THAT’S THE WORST THING I’VE ever heard
Premium Case study RFID