"Naming a pharmaceutical brand a product manager s dilemma" Essays and Research Papers

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    Pharmaceutical Companies

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    Questions for Review 1. Pharmaceutical companies do have a responsibility to distribute drugs for a low cost in developing and poorer countries. Africa’s GDP‚ and per capita income is very low so they cannot afford to buy top quality medicines. One main argument for this approach is the AIDS epidemic in Africa. A main argument against this is that the treatment for AIDS is very expensive to provide to a whole country for free. 2. The principal arguments of pharmaceutical companies that oppose making

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    air miles. Brand is the "name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller’s good or service as distinct from those of other sellers."Initially‚ Branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot iron stamp‚ and was subsequently used in business‚ marketing and advertising. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company. A brand is the most valuable

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    1.Introduction : In this assignment‚ we are chosen to be the Product Manager of Lenovo Group Ltd to develop a brand new product in the notebook category. We are going to develop a New ThinkPad that have waterproof IPX7 standard . 2. Category Attractiveness Category factors provide information about underlying structural factors affecting the category 1.The threat of new entrants(low) The reducing profit margins and aggressive pricing‚ there is a high barrier to entry for new player. Also‚ these

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    Managers

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    Indian entrepreneurs Hall of fame Aniruddha Dange‚ CFA Head of India Research aniruddha.dange@clsa.com (91) 2256505060 Anshu Govil (91) 2256505059 February 2006 India Strategy Our Indian entrepreneurs Anand Mahindra Anil Agarwal Dhirubbhai Ambani Dilip Shanghvi Ekta Kapoor Gautam Thapar Jignesh Shah Kiran Mazumdar Shaw Kishore Biyani NR Narayana Murthy Raghav Bahl Rajiv Bajaj Rajiv Mody Sanjay Labroo Sanjiv Bajaj Tulsi Tanti Vijay Mallya Banking on people Going beyond numbers

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    THE UNIVERSITY OF ARUSHA WHOLISTIC EDUCATION SCHOOL OF EDUCATION “NAMING SYSTEM IN THE SUKUMA SOCIETY” A Research Proposal Written in a Partial fulfilment for the Requirement of the Course ENSE 321 ENGLISH RESEARCH PROJECT Submitted to: Lecturer MR. KILENGA Submitted by: Student NORBERT L. MABULA Date Due

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    ____________________________ Address ____________________________ Q.    Are you aware of various products of various brands ?         (a) Yes     (b) No Q.    Do you use OTC segment products of different brand?         (a) Yes     (b) No Q.    Which brand you found reliable in OTC segment         (a) Cipla     (b) Ranbaxy     (c) Ind-Swift     (d) Other Q.    Do advertisement of a particular company’s product makes any effect on you ?         (a) Yes     (b) No Q.    Which source of advertisement

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    Flower Pharmaceuticals

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    Case Study: Flower Pharmaceuticals A. The table below lists each category and states whether the cost is relevant‚ if it is an implicit or explicit cost‚ and if the cost has been properly calculated (note: company is currently operating at 65% capacity). Cost category | Relevant | Implicit/Explicit | Calculated correctly? | Fully allocated capital cost1 | N | Explicit | Y | Direct labor cost2 | Y | Explicit | Y | Materials Purchased3 | Y | Explicit | Y | Materials Inventoried4

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    INTRODUCTION Brand preference is one of the most important factors to consider in having a product competition in the market. Most of the company tries to use their brand image‚ brand name‚ and brand uniqueness as their competitive advantage‚ to make their product be on top of the list of other existing brand. Other companies also tries to use advertising that may be of higher cost but may recommend that it will catch the attention of the viewer and be the consumer of such product‚ especially with

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    officer of a large scale company in any field is no easy task. In the pharmaceutical industry the technical specifications make it all the more difficult. The general job description of a CEO in this field is to control daily operations and greatly influence strategic direction‚ working directly with the Board of Directors. The right candidate must have significant senior executive experience leading a biotechnology‚ pharmaceutical and/or medical device company with full profit and loss responsibility

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    Aci Pharmaceutical Hr

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    ACI-the first to obtain ISO 9001 In 1992‚ ICI Plc of UK who had a pharmaceutical business in Bangladesh sold the business and the name of the company changed to Advance Chemical Industries Limited. The rich ICI culture of product quality‚ customer service and social responsibility and continuous to nurture was inherited by ACI. In 1995‚ ACI became the first company to obtain certification of ISO 9001Quality Management System. It is also the first Company in Bangladesh to get certification of

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