Introduction Strategic Positioning and effective communication are the two most important “mantras” guiding brand success in today’s competitive marketing environment. Corporate are ensuring all possible efforts to promote their brands and to grab the customer’s mind share. The impetus is on attracting the customer’s attention and developing positive associations not just to influence recall but also to induce trial and eventually effect purchase decisions. In a market where advertising plays a
Premium Brand Advertising Brand management
Intelligence Bureau ACIO Exam Question Paper (23.09.2012) previous years Solved Question Papers September 24‚ 2012 1. A man decides to travel 80 kilometers in 8 hours partly by foot and partly on a bicycle. If his speed on foot is 8 m/hr and on bicycle 16 km/hr‚ what distance would he travel on foot? (i) 20 km (ii) 30 km (iii)48 km -Answer (iv) 60km 2. Due to a 25 % increase in the price of rice per kilogram a person is able to purchase 20 kilograms less for Rupees 400. What is the increased price
Premium 2012 Summer Olympics Christopher Nolan
Kathak which is a major classical dance forms of North India literally means a story-teller or Kathakar. In ancient India‚ there were Kathakars or bards who used to recite religious and mythological tales to the accompaniment music‚ mime and dance. These rahapsodists and minstrels were associated with temples and shrines. Their particular dance-forms‚ which had its origin in simple story-telling‚ later came to be known as Kathak. Kathak is danced by both men and women. A Kathak dancer is not
Premium
PROJECT REPORT ON RETAIL INDUSTRY IN INDIA (PAPER NO. -- XXXVII) OBJECTIVE OF PROJECT 1. To study the format of Retail Industry in India and its scope for growth and development. 2. To understand the Need and Importance for development of the Logistics Sector in India to supplement the growth of the Organized Retail Sector in India. 3. To assess and examine the current retail scenario in India and its future prospects. 4. To closely observe that how the
Premium Retailing Shopping mall
ICICI BANK ABOUT ICICI BANK: ICICI Bank is India ’s second-largest bank with total assets of Rs. 4‚736.47 billion (US$ 93 billion) at March 31‚ 2012 and profit after tax Rs. 64.65 billion (US$ 1‚271 million) for the year ended March 31‚ 2012. The Bank has a network of 2‚766 branches and 9‚363 ATMs in India‚ and has a presence in 19 countries‚ including India. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery
Premium Financial ratios Financial ratio
Lal Bal Pal (Hindi: लाल बाल पाल‚ Lala Lajpat Rai‚ Bal Gangadhar Tilak and Bipin Chandra Pal) were the Swadeshi triumvirate who advocated the Swadeshi movement involving the boycott of all imported items and the use of Indian-made goods in 1907. The last years of the nineteenth century‚ saw a radical sensibility emerge among some Indian Intellectuals. This position burst onto the national all-India scene in 1905 with the Swadeshi movement - the term is usually rendered as "self reliance" or "self
Premium Indian National Congress Bal Gangadhar Tilak Indian independence movement
Celebrity Endorsements & Brand Building DISSERTATION REPORT: CELEBRITY ENDORSEMENTS AND BRAND BUILDING Submitted to: By: Ms. Kokil Jain Rawtani Submitted Piyush A1802008077 MBA-IB(0810) 1|Page Celebrity Endorsements & Brand Building AIBS ACKNOWLEDGEMENT It has been a great pleasure for me to work on this project. My sincere thanks to Ms. Kokil Jain ‚my Marketing teacher for giving me an opportunity to work on this project whereby I was given a chance to study the impact
Premium Brand Brand management Advertising
The Fashion Accessories Industry In India Market Research 2009 ch on Textile Apparels & Clothing _____________________________________________________________________ ______________ Mar Market Research on Accessories Sector in India Prepared for Italian Trade Commission‚ Trade Promotion Section of the Consulate General of Italy Mumbai By Table of ACE GLOBAL PRIVATE LIMITED NEW DELHI‚ INDIA Contents ch on Textile Apparels & Clothing _____________________________________________________________________
Premium India Marketing Textile
| | |SUMMER PROJECT | |5th semester | |ANALYZE THE IMPACT OF CELEBRITY ENDORSEMENT WITH NON-CELEBRITY ENDORSEMENT
Premium Brand Brand management Advertising
“Comparative Study on Profitability Drivers of Indian Retail Industry and their formats” and “challenges to unorganized retails in the current scenario”. Submitted to: Mrs. Ambika Rathi INDEX CONTENTS PAGE NO Acknowledgement 4 Preface 5 Executive Summary 6 Today’s Retail in India 7 - 8 Key Points of Indian Organised Retail Industry 9 Formats in Indian Organized Retail Sector 10 Top Major Retail Players in India 11 Objectives of the
Premium Department store Retailing