METHODOLOGY 2.1. Introduction The purpose of this chapter is to look at the research methodology used in this study. The specific component s covered in this chapter are the sample of population‚ instrumentation‚ data collection as well as data analysis. 2.2. Sampling The subject of this study were 52 students consisting of 13 students from each of the three module and accountancy. The respondents comprised 26 male and 26 female students from various races and different family background. Besides
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Methodology Methodology is the study of methods and the underpinning philosophical assumptions of the research process itself (Wimmer & Dominick‚ 2014). It also means a system of methods used in a specific area of study or activity to carry out a research. Methodology study consists of two main elements that are quantitative and qualitative approach (Henry‚ 2012). Research is known as an attempt to discover something. It can be conducted in either a very informal way such as a few or no specific
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Chapter 3 Methodology The methodology used by the proponents is the classical waterfall model. The waterfall model is the classical model of software engineering. This model is one of the oldest models and is widely used in government projects and in many major companies. As this model emphasizes planning in early stages‚ it ensures design flaws before they develop. In addition‚ its intensive document and planning make it work well for projects in which quality control is a major concern. The
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Semiotics Analysis With the use of signs or pictures we can understand the intention of the meaning behind the signs or pictures in a particular way that is recognisable to a particular culture that has developed a uniform language. Say for example a picture that signifies danger would look like the picture below in context of the Critical Thinking and Global Implications section of the brochure. The sign means do not hold children whilst viewing the crocodile enclosure. It is simple to read
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References: “Business Method Analysis”. Available from:http://www.valuebasedmanagement.net/ methods_7S.html. [Accessed Feb 14‚ 2011]. “Handbook of Biological Statistics”. Availablefrom:http://udel.edu/~mcdonald/ statkruskalwallis.html [Accessed Feb 18‚ 2011]. Hollensen. 2003. Marketing
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A SEMIOTIC ANALYSIS OF HIGH FASHION ADVERTISING by Alan Rhodes and Rodrigo Zuloago 12/5/03 Fashion advertising is an excellent example of identity-image producing media. The nature of the product is tied directly to identity—those objects with which we encase our bodies for public display—and fashion is acknowledged as a cultural language of “style”. In the realm of High Fashion advertising—those products and identity-image advertisements at the top of the socio-economic spectrum: products such
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Chapter 3 Methodology (Research Design or Methodology of the Study) This chapter contains the discussion of the research design‚ the locale of the study‚ the respondents of the study‚ research instruments and validation of instruments‚ research procedure and statistical treatment of the data used in the study. Research Design The descriptive method of research will be use in this study withthe questionnaire as the main tool in gathering the needed data. Also use to obtain information concerning
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International Journal of Industrial Marketing ISSN 2162-3066 2011‚ Vol. 1‚ No. 1 Advertising Social Semiotic Representation: A Critical Approach Maryam Najafian (Corresponding author) Department of English Language and Literature‚ Faculty of Foreign Language Hezarjarib Street‚ University of Isfahan‚ Isfahan‚ Iran Email: m.najafian56@yahoo.com Saeed Ketabi Assistant professor of Applied Linguistics Department of English Language and Literature‚ Faculty of Foreign Language Hezarjarib Street
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status themed‚ while on the other hand women’s advertisements are usually aimed at self improvement through beauty products. Semiotics‚ which utilizes the analysis of signs in a societal context‚ is a very useful theory when dissecting various media content. Specifically‚ this essay will examine the usefulness of semiotics in reference to magazine advertising through the analysis of three advertisements. The use of Barthes’ ideas regarding myths will also be utilized in explaining how mythic signs reinforce
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How could Meizu enhance their competitiveness in young Danish smartphone market? 1.0 Introduction The Chinese mobile phone manufacturer Meizu has planned to enter the Danish smartphone market. As a new brand entering the unknown market‚ Meizu needs to react to competitiveness pressure and severe challenges from many famous mobile phone brands which also sell well like Apple‚ Samsung‚ and Nokia‚ etc. These companies have great influences on young Danish smart phone market and they have big shares
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