Chakraborty (068104) Debarati Guha (068108) Debrupa Bose (068123) Priyadarshini Ghose (068101) Subhrangshu Pyne (068142) SYNOPSIS: It is rare to find anyone who has not heard of MTV. MTV is a household name to teenagers almost everywhere around the world. In the year of 1981 MTV was launched as a music television and in the year of 2004 it was placed in the top 50 brands in Businessweek’s global ranking. It is one of the most profitable and influential television networks of all times. Since
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MTV Networks: The Arabian Challenge 1. Question 1 Experts felt that one of the biggest challenges faced by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. How is it expected to pose a challenge to MTV? First of all‚ it is impossible to talk about groups of people without generalizing. At this point it must be emphasized that there is not just “one” Arab culture or society. The Arab world is full of rich and diverse communities‚ groups and
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On September 29‚ 1981‚ MTV had been in operation for two months‚ with twenty advertisers and 30% of available commercial time. At this time‚ the company was owned and operated by the Warner Amex Satellite Entertainment Company.[1] “Youth will be served‚” this statement illustrates the foundations on which MTV was established. The company had already been serving the youths of the nation with “Nickelodeon‚” hence MTV was created to target the “bigger kids‚” the ones with enough discretionary income
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between MTV Networks Asia and Channel V over the Asian market. These two companies that have invested heavily in the region thus‚ increasing their distribution networks all over the Asia continent. In 1999 the tough completion degenerated into a personal war of words between the heads of each channel. They alleged each other of misrepresenting viewer figures. So far‚ Channel V has lower operating costs and is set to recover the investments they made in the region very soon. On the other hand‚ MTV appears
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The Reason of the Respondents for Watching Music Videos The two most common reasons on why the respondents watch music videos are to understand the meaning of the song by the artist and for pure entertainment. Respondent A- Derry (COE) “Nanunuod ako ng music video first and foremost for entertainment kasi kapag nanunuod ka sa kanila‚ it’s like you are watching a movie‚ there’s a story although meron namang mga music video na talagang walang kwenta or sabihin na nating
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Ever since 1981‚ the year that MTV first aired “Video Killed the Radio Star”‚ music videos have been a huge part of the popular music industry‚ and any artist hoping to be relevant was expected to produce some music videos. What makes music videos so important is the ability to create a visual representation of the music. Jamiroquai’s music video for the song “Virtual Insanity” is essentially an interpretive dance number for the themes present in the lyrics of the song that are the fear and rejection
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Music videos have begun to take social media by storm‚ growing more and more popular each year. Some music videos express human gender and sexuality in an attempt to make their song more appealing to their intended audience. David Nails music video for his song “Whatever She’s Got” is a perfect example of a music video that expresses societal norms regarding gender and sexuality. Throughout his video he reinforces and also challenges these societal norms. Societal norms regarding gender and sexuality
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alternative-rock band called MUSE. Uprising comes from their fifth studio album ‘The Resistance’ and was released in September 2009. The music video that accompanies the song was directed by Sam Stephens and John Hobs. The main story or meaning of the song was inspired by the 2009‚ G20 protesting in London. The lead vocalist of the band‚ Matt Bellamy‚ commented in a ‘German Music’ interview that the lyrics were based around a book he was reading at the time which discussed the possible existence of a higher
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Objectives and Strategies MTV began as a unique and entertaining concept. A non-stop music video channel‚ which “served as a new promotional tool for recording artists‚ a new advertising vehicle for manufacturers‚ [and] a unique program format for cable operators” (Benjack 280). For most of the 1980s MTV remained an outlet for performers to simply get their new music noticed and attract new fans with creative videos. One of the earliest and greatest cable success stories; MTV was established by Warner
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Task A People’s ideas about gender can be influencede by the portrayal of woman in hip-hop music videos. The videos that have been studied in class include; ‘Candy Shop’ by 50 cent‚ ‘My House’ by Flo Rida and ‘Sweat’ by Snoop Dogg. All three of these videos demonstrate women in a provocative mannar. The woman appear to all have dark skin‚ dark features‚ long legs‚ a toned body and big breats. In ‘Sweat’ by Snoop Dogg’s the lyrics state he is talking about a brown eyed girl‚ ‘I’m lookin’ in your
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