CASE 8-1 Mountain Bell Telephone Company Jim Martin‚ marketing research manager for Mountain Bell‚ studied the final research design for the hospital administrator study that had been prepared by Industrial Surveys‚ a marketing research firm in Denver. He realized that he needed to formulate some recommendations with respect to some very specific questions. Should individual personal interviewers be used as suggested by Industrial Surveys‚ or should a series of one to six focus-group interviews
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It was August 2011 and Martin Cartier‚ senior board member of Drowling Mountain‚ was beginning to feel the pressure of Drowling Mountain Ski Resort’s 2010 general meeting that was coming up in two months. Drowling Mountain had historically been the ski resort of choice for the local residents of Syracuse‚ New York. However‚ the company had recorded losses for the past two years. At last year’s annual general meeting‚ Cartier explicitly stated that he would bring the company to sustainable operations
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The Trans Mountain pipeline expansion is branded as a project that is going to increase revenues to 73.5 Billion dollars‚ employment‚ tax benefits‚ and return any farmland or wetland they disturb back to it’s place (Trans Mountain‚ 2014). Though‚ Trans Mountain is persuasive as to how the pipeline will protect the environment and indigenous people‚ and how the pipeline increases revenues. The company fails to mention the environmental damage that will be done when this pipeline is built‚ and the
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------------------------------------------------- BLUE MOUNTAIN RESORTS: THE SERVICE QUALITY JOURNEY (Charlotte De Baere) 1. ------------------------------------------------- Service Concept of BMR The service concept of BMR is trying to cover all aspects of every facility they offer. This means not only improving the service provided in skiing facilities but in the whole ‘four season/village’ concept. Due to the wide range of services BMR provides‚ they fall short on different areas.
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With recent declining sales for Mountain Man Beer Company (MMBC)‚ Chris Prangel is considering launching Mountain Man Light as a brand extension aligned with changes in beer drinkers’ preferences. He is seeking to maximize market coverage while minimizing brand overlap‚ and at the same time avoiding any brand equity damage‚ as MMBC’s core consumer segment is significantly different from the new targeted segment. Chris expects to negate declining sales of Mountain Man Lager and capture market share
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Introduction Mountain City Transit is currently facing several problems‚ largely relating to ineffective Human Resources. These problems include overspending‚ low performance ‚ mistrust and low accountability. Causes There are four main issues that have resulted in major company problems. The first is the resiliency of the company culture. Problems such as low productivity cannot be properly addressed unless the culture is capable of changing to promote the necessary changes. The second major
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Rochester Institute of Technology | Mountain Man Brewing Company: Bringing the Brand to Light | Advanced Corporate Financial Planning | Professor Testa 1/23/2012 | | | Objective Complete a NPV analysis to see if Mountain Man Brewing Company should implement Mountain Man Light to its existing product lines: * SWOT Analysis on Mountain Man Lager * NPV analysis for Mountain Man Lager * NPV analysis for Mountain Man Light * NPV analysis on whole company * Strategic Options
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were very prevalent throughout this text is the ritual of the attire necessary for worshipping Dionysus in the mountains. In the text‚ the women are described as‚ “Dress yourselves in spotted fawn skins‚ trimmed with white sheep’s wool.” (110-111). A ritual is described as a repeated action for the purpose of conveying or learning a meaning or knowledge. Since every woman in the mountains was wearing these fawn skins‚ it had an important meaning in the rites giving praise to Dionysus‚ which makes
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2013 Conservation Biology Mountain Gorilla Murder in Africa If you have ever looked into the eyes of a gorilla‚ you realize how human they look. That is because people and gorillas are ninety-eight percent genetically identical. There are two species of gorilla: Eastern gorillas and the mountain gorillas.”Gorillas are patchily distributed in east central and equatorial West Africa‚ separated by the Congo River and its tributaries‚ Eastern gorillas (including mountain and eastern lowland gorillas)
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1a. What is Chris considering doing and what factors will he have to align to be successful? Chris is considering the production of a light beer for Mountain Man Brewing Company as a way to compensate for the recent decline in sales and increase in the market for light beer sales. How can the production of a light beer appeal to a younger demographic. What about their light beer will be different from competitors. How much is this new product going to cost and how will he go about launching the
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