represents the American Dream. Harley-Davidson is the leading producer of heavyweight motorcycles in the United States. They are the most iconic producer with a fan base that stretches all around the world. It all began in 1903‚ in Milwaukee‚ Wisconsin‚ USA‚ when Bill Harley and Arthur Walter Davidson developed a one-cylinder motorcycle which built in a small wooden shed. By 1905‚ they had produced 11 motorcycles and were producing 154 by 1908. Other members of the Harley and Davidson families quickly
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with the needs of a common middle class family kept in mind. Major Competition: Four wheelers: a. Maruti Suzuki 800 b. Maruti Suzuki Alto c. Chevrolet Spark d. Maruti Suzuki Omni Two wheelers Competitive Analysis Features Nano Maruti Suzuki 800 Motorcycle Turning radius 4.0 M 4.4 M >4m# Air-conditioning Option available Standard fitting N/A Engine 624CC 796CC 100cc-180CC Fuel Tank 15ltrs 28ltrs Varies Length 3.1M 3.3M >3.1M# Width 1.5M 1.4M >0.5M# Height 1.6M 1.4M >1.5M# Seats 4 4 2 Price 1-1.8L
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1. As CEO of Harley-Davidson I would compare the advantages and disadvantages of using exporting for example giving the market access into a new marking‚ making us able to maximize revenue in a short amount of time. A disadvantage would be being viewed as an outsider making it harder for people to feel comfortable with the product. Joint ventures agree too much faster and less costly access to foreign markets. It also decreases the start up cost to the international partner. A disadvantage of a joint
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riders International market‚ especially Europe Continually improve quality parts Greener‚ more fuel-‐efficient motorcycles New product launches Difficulty gaining market share in European countries Dependence on domestic market Heavy-‐weight motorcycles are less environmentally friendly modes of transportation Threats • • • • Average buying age is increasing
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the decision to increase production and mass produce Harley Davidson motorcycles‚ despite the fact that Harley Davidson motorcycles are very hard to mass produce due to their complexity and quality requirements. Harley Davidson was never meant to be a high-production company. The management at this time still took the decision to try to meet the demand and become another “Honda” by increasing production which lead to motorcycles with less quality. Some of them even leaked oil in the showroom. The
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ARE YOUR SCHOOL GREEN? This is what all parents worried about. Well‚ all parents want their child to be in a safe and comfortable environment. So‚ this is why Eco- School Project stand for. The aim of eco- school project is to raise awareness among the students on the environmental issue and world perspectively. Locally right now there are only 2 schools are involved in the eco- school project . Our school was one of it. Currently‚ our school have conducted some activities for the eco-school
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Revving up sales at Harley-Davidson There is a mystique associated with a Harley-Davidson motorcycle. No other motorcycle _ in the world has the look‚ feel and sound of a Harley-Davidson. Demand for Harley- Davidson motorcycles outweighs supply even though the company produces 300000 motorcycles a year‚ which generates over USS4 billion in revenue. Some models have a two-year waiting list. The company recently won a number of awards‚ including being rated: 2nd in ComputerW0rId’s Top 100 Best Places
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still modest but growing buyer power. In 1983‚ Hero Cycles of India signed an agreement with Honda Motor Corporation‚ forming Hero Honda. This agreement‚ between an Indian firm that got its start making bicycle parts‚ and the world’s largest motorcycle manufacturer‚ marked Honda’s entrance into the Indian market for motorized two-wheeled transportation. While the country was already crowded with competitors such as Suzuki‚ Yamaha‚ LML and Kinetic‚ Honda’s executives and Hero’s founder and CEO
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technical superiority thanks to a group of special engineers who represented the soul of Ducati (the growth of its reputation depend on the performance segment). ‘80s: sold by IRI to Cagiva in order to refocus the company on products other than motorcycles. ‘90s: liquidity problems‚ risk of bankrupt bought by HBS‚ new era for Ducati. 2) what were the main elements of ducati’s generic strategy after the turnaround? The new CEO of ducati Federico Minoli had two goals in mind: * double-digit
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Harley-Davidson has become a household name in the United States and is a brand that has acquired an almost mystical power (Austin‚ Sole‚ Cotteleer‚ 2). The Harley-Davidson motorcycle business has been around for 95 years and to this day‚ people will still wait up to two years for their turn at receiving their own Harley. The demographic of Harley-Davidson customers ranges from “riders in their forties with grown child no longer at home to young‚ reckless and ‘born to be wild’ (Austin‚ Sole‚ Cotteleer
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