Producer Mattel was one of the first to utilize independent monitoring of its manufacturing facilities and make findings available to the public. Informationweek.com stated that "Mattel can meet demand because it spent the last few years paying a lot of attention to software and processes that simplify its supply chain‚ cut costs‚ shorten cycle times‚ and bring more science to the art of meeting customer demand." With headquarters in El Segundo‚ California‚ Mattel has offices and facilities
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Mattel Toy Recall Jesse Cuviello‚ Heather Kronstadt‚ Sean Murphy‚ Christopher Lewonka 1. What are the main issues involved in the case? Mattel had five recalls in 2007 involving over 21 million toys. The problems were related to lead paint and poorly designed magnets. Most of the toys were made in China‚ which caused them to question the reliability of the Chinese manufacturers. At first‚ Mattel tried to put all the blame on the Chinese manufacturers as a denial
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Mattel‚ Inc. is the largest toy company in the world. This largest toy company in the world was founded by Harold Matson and Elliot Handler in 1945‚ as they started to produce picture frames. However it was Elliott Handler who had a visionary of a side business in dollhouse furniture out of the converted garage (Mattel). As a top company‚ the primary activities of Mattel are to design‚ manufacture‚ and market the toys. As the company’s sales growing slowly‚ Mattel started to produce varieties of
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Case Summary: Mattel‚ Inc has the vision of being the world’s premier toy brand‚ for the present and the future. It currently sells products in over 150 nations. The company was founded in 1945 by Harold Matson and Elliot Handler. It has gone to be 30‚000 employees strong working in 43 countries. Mattel‚ Inc includes a number of toy brands such as Barbie‚ Fisher Price‚ Hot Wheels‚ American Girl‚ Tyco‚ and others. In 2008‚ the company was recognized by FORTUNE magazine as one of the “100 Best
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Executive Summary Mattel has been criticized heavily for having to recall not once but thrice in 5 weeks 20 million toys manufactured in China with lead paint and/or loose‚ potentially dangerous magnets. Clearly Mattel does not have sufficiently tight quality control procedures in its supply chain to compensate for the extra risks of outsourcing to Chinese subcontractors and clearly there are design flaws in the toys with the magnets that could come loose. Although many observers give the company
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Guide for Mattel Licensees GLOBAL MANUFACTURING PRINCIPLES QUALITY &SAFETY PRODUCT INTEGRITY “Create and sustain competitive advantage through safety and quality from concept to consumer” GLOBAL MANUFACTURING PRINCIPLES PRODUCT QUALITY AND SAFETY NEXT STEPS for LICENSEE ACTION Mattel is committed to providing fair and safe working conditions and quality and safe merchandise to our customers. As a Licensee of Mattel-branded product‚ you have an important role in ensuring that working
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Introduction Mattel‚ the world’s leading toy and children’s good manufacturer has cultivated a strong portfolio of well known brands and products while being recognized has a highly responsible corporate citizen that makes ethics and safety a priority. The company must build on its heritage‚ while defending itself from threats. At the same faced with maintaining its market position in the face of many changes in their target market. Situational Analysis STRENGTHS Strong Products
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Mattel Case Development of Major Issue Mattel was the world’s largest toy manufacturer with revenue over $5 billion. It had been doing business in China for 25 years. China was Mattel’s most important manufacturing country. 65% of Mattel’s toys were manufactured in China. It owned 5 factories in China and had a network of contract manufacturers for the remainder of production. In August and September‚ 2007‚ Mattel recalled for three times globally 21 million problematic toys that were made
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Mattel Case Study - Presentation Transcript 1. no. 1-0013 Mattel‚ Inc: Vendor Operations in Asia Only 3% of the world’s children are here in the U.S. Our biggest opportunities are in growth outside the U.S. – Jill Barad President & CEO Mattel‚ Inc. The sun was just breaking over Kowloon Harbor. From his corner office‚ Ron Montalto gazed across the water and watched the early morning light reflect off Hong Kong’s famous downtown skyline. Only 24 hours ago Ron had been riding around the Carolina
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Case Memo:Mattel And The The Toy Recalls Summary: Mattel‚ a global leader in toy manufacturing is currently faced with a tough challenge of restoring their consumer confidence following the increased recalls of their toys made in China. At present the most important goal for Mattel is to reassure their customers that kids’ safety is their highest priority and they are committed to provide good quality toys that are safe to play with. The main impediment in achieving their goal is not having an
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