Institute of Management‚ Nirma University‚ Ahmedabad SERVICE MARKETING Project Proposal on “Customer Relation Management Practices in the Indian Fast Food Industry” Submitted To: Prof. Ashwini Awasthi Submitted by: Meghna Mavani (091227) 1 Project Title: Customer relation management practices in the Indian Fast-Food Industry. Introduction to the topic: Relationship marketing is emerging as the core marketing activity for businesses operating in fiercely competitive environments. On average
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The Driving forces in a movie rental industry are the major underlying causes of changing industry and competitive conditions. Driving-forces analysis have three steps: (1) Identifying what the driving forces are (2) Assessing driving forces which impact Netflix and Blockbuster (3) Companies making strategy judgments Technology Since 2000‚ the introduction of new technologies and electronics products had rapidly multiplied consumer opportunities to view movies 1. Increasingly numbers
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Chapter 20 Driving Forces Analysis Ch20. Driving Forces • • • • • • • • • Short Description Background Strategic Rationale & Implications Strengths & Advantages Weaknesses & Limitations Process for Applying Technique Summary Case Study: Digital Music Industry FAROUT FT Press 2007. All Rights Reserved. Business and Competitive Analysis. By C. Fleisher & B. Bensoussan. Ch20.2 Ch20. Driving Forces Short Description • Driving forces analysis (DFA) is a way
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Research Proposal (Fast Food Industry) To study the attitude towards consumption of healthy food within the fast food industry Background We are a marketing research team of a fast food chain store. With increasing awareness about healthy food among the masses and with consumer preferences changing towards healthy food‚ we intend to launch a health food segment to cater to this need of the customers. We are also concerned about the pricing of the product that whether it should be priced same as
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KENTUCKY FRIED CHICKEN AND THE GLOBAL FAST-FOOD INDUSTRY Background of the Study During the 1960s and 1970s‚ Kentucky Fried Chicken Corporation (KFC) pursued an aggressive strategy of restaurant expansion‚ quickly establishing itself as one of the first fast-food restaurant chains in the US. KFC was also one of the first U.S. -food restaurant chains to expand overseas. By 1990‚ restaurants located outside of the U.S. were generating over 50 percent of KFC’s total profits. By the end of
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The Fast Food Industry: Destroying America’s people‚ one french fry at a time The eating habits of America can be summed up in three words. “Fat‚” “Fast‚” and “Food.” Fast-food companies are the leading problem in the rapid growth of our nation’s obesity problem. Costs of fast-food consumption were nearly $164.8 billion dollars in 2010‚ and the constant and excessive eating that has taken place at fast-food establishments over the last few decades has‚ and will continue to‚ result in obesity. Public
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the fast food industry is due because of the social and technological advances that came during the early 19th century. Advances such as cars were a big contribution to the fast food industry. People could then drive to go and buy food. With cars‚ other advances in the industrial industry came along. Highways were built to travel from place to place. Much more advances have also contributed so that fast food was possible for everyone. Although there were many advances in the fast food industry that
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history of fast food started to boom and as cities and countries started expanding‚ populations began to increase. Long ago‚ tourist cities became more popular and news was spread around to find cheap inexpensive food. In 1916‚ the first hamburger joint was opened up in Wichita‚ Kansas known as White Castle. As the fast food industry started to become more popular‚ waitresses started delivering food to cars and then the modern version started to adapt to drive-thru windows. As the industry started booming
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Driving Forces Digital music devices are leading the technological market as their demand increases with the changing trends of the market place and the consumer. So the real questions are‚ Why are Digital music devices so popular‚ what influences consumer’s purchase decisions‚ and what impacts the sales of this industry growing in popularity? “MP3 players have gone from niche to mainstream products‚ and consumer portable purchases have switched from models that rely on removable content to those
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Draft 3 Fast food Obesity is an epidemic that is sweeping over the United States today. It’s affecting both adults and children. With the increase in fast food availability and a decrease in the time most Americans have to prepare nutritious meals at home‚ it’s obvious why more people are eating at fast food restaurants. Obesity is a growing problem in the United States and more and more children are being affected. But do uneducated families have the right to put the blame on fast food restaurants
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