“age focused” segments which only made up 40% of the market. Also‚ the acceptor/rejector studies indicated that consumers perceived that Plenitude was specifically targeting older women. Analysis of the “Dollar Shares” table combined with the “Moisturizer Units Sold” table (on page 309) shows that Plenitude actually leads in the “treatment” category. On the other hand‚ they are only third when it comes to the “daily” category (see appendix). This all contributes to the fact that Plenitude does not
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JERGENS MADINA COSMETICS 100 YEARS OF BEAUTIFUL SKIN The Jergens Story On April 5‚ 1882‚ Andrew Jergens Sr. and Charles H. Geilfus founded The Andrew Jergens Company in Cincinnati‚ OH. Known then as "The Jergens Soap Company" the original product was coconut oil soap‚ specially designed to perform in hard water. Over the years‚ the Company has developed into a leading competitor in the soap and cosmetics industry. In 1901‚ Jergens expanded its business by purchasing the John H. Woodbury
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Label the soaps. Indications: * Kamias – fruit extract or juice (bleaching soap) * Calamansi – fruit extract or juice (bleaching soap) * Cucumber – fruit extract or juice (moisturizer) * Papaya – extract from fresh leaves (bleaching/moisturizer) * Radish – extract from the stem (moisturizer) Reminder: * Caustic Soda can harm the skin upon contact. Wash immediately with vinegar or anything sour and then wash it with soap and water. * Caustic Soda is harmful to health
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it took over unit share leadership in moisturizers despite its price premium. For 1987‚ its dollar share of the French mass moisturizer market was leading 19.6% VS Henkel’s Diadermine 13.0% and Nivea’s 8.8%.( The data comes from the 4th page of case.) Comparing with the products in the market of France ‚ the products of Plenitude were introduced covering 3 categories which are basic moisturizers‚ treatment moisturizers and cleansers. In the moisturizers of market‚ the share of market improved
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product that offers a host of benefits. So‚ what is a serum? Aside from essentially being a magic elixir for healthy‚ hydrated‚ glowing skin? Serums are skin care products that are designed to pack a punch. While they have some similarities to a moisturizer‚
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dry. - Get the lemon and squeeze the juice on a small bottle. - Dampen the cotton ball with the lemon juice. - Apply it on your nose at bedtime‚ and leave it there overnight. - When you wake up in the morning‚ rinse your face with water. - Apply moisturizer and sunscreen after patting dry. 4. Green tea How do you get rid of blackheads using green tea? Due to the high amount of antioxidants in green tea‚ it gets rid of oils and irritation on your skin as well as prevents it from having more skin problems
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protectant houses. Amino acids like L-arginine are also most important to healthy operate and efficiency‚ at the same time antioxidants like diet C and alpha lipoic acid can aid to stave off environmental damage. In the end‚ a fine plant-established moisturizer can add a layer of soothing security to the penis dermis and aid to maintain it tender‚ supple and attractive‚ as good as helping to prevent chafing and friction
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Instant dissolving cleansing sheets Clean & Clear Instant Dissolving Cleansing Sheets‚ 24 sheets Safety Information For external use only. Avoid contact with eyes. If contact occurs‚ immediately flush with water. If rash or irritation occurs‚ discontinue use. Keep out of reach of children. Ingredients . Hydroxyethylcellulose‚ Hydroxyethyl cellulose is a gelling and thickening agent derived from cellulose. It is widely used in cosmetics‚ cleaning solutions‚ and other household products
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approximate $12.5 million on the brand‚ and lost the #2 position to Pond’s. In 1995 and 1996‚ the company conducted three market research studies. From those studies‚ the company found out that the value proposition for Plenitude’s daily cleanser and moisturizer was not that well established because of the "star" system. The studies also proved that American women had differences in pace of life‚ they just didn’t have time to read a label about their skin products. They thought that the skincare line was
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Others (Specify) | 6) Family monthly income:a )>5000b ) 5000- 10000c ) 10000-15000 d) < 15000 | Personal care | Brand preferred | Quantity | | | | | 15) | Skincare | Soaps : | | | | Fairness creams : | | | | Moisturizers : | | | | Sunscreens : | | 16) | HairCare | Shampoos : | | | | Conditioners : | | | | Hair oil : | | | | Shaving creams : | | 17) | Oralcare | Toothpaste : | | | | Toothbrushes : | | Penetration of Branded Personal
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