703-S10 REV. 10 DE MAYO‚ 2001 Este documento es una copia autorizada para uso particular de D./Dña. Sebastián Arana Araya‚ 06/05/2009 DAVID B. YOFFIE Gucci Group N.V. (A) «Históricamente‚ la moda era vista como el cine. Nosotros la convertimos en negocio.» - Domenico De Sole‚ consejero delegado de Gucci Group Domenico De Sole tomó asiento junto a la mesa de acero destinada para reuniones de su despacho londinense‚ situado a tan sólo unos pasos de Bond Street‚ calle donde se congregan los
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and the quality‚ brand name‚ and the product itself. Prada is one of the famous fashion label from Italia‚ it’s specializing in luxury goods for both men and women. The Prada brand is in the life cycle of maturity. To attract more customers‚ Prada uses a lot of famous model to promote their new product and they use season theme for their advertisement such as “Prada spring/summer 2010 ad campaign” and “Prada fall/winter 2010 ad campaign”. Prada also promote their products by organizing fashion show
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competitors. This will ensure us to always be on top of others and dominate the industry. Innovation is key for us to beat our opponents and this is what this philosophy means. Prada has never used a good deal of conventional marketing but continuously collaborate with designers‚ filmmakers‚ and photographers worldwide. For instance‚ Prada premiered its animated short film “Trembled Blossoms” in its Epicenter stores in year 2008 in advertising new series of theirs products. The original animated four-minute
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competitors within the luxury industry include top brands in Italy and in the world‚ such as: Versace‚ Chanel‚ Prada‚ Louis Vuitton‚ Dior and Armani. Concerning the Italian market‚ I found interesting to analyze Versace Prada and Bottega Veneta as main competitors of Gucci and analyze the points in common and the differences. First‚ all these brands belong to an Italian heritage‚ even if Gucci and Prada were founded much earlier than Bottega Veneta (1967) and Versace (1978). We can say that they all are luxury
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and much less practical‚ it contributed significantly to the downfall og the company. 4. Nau’s owners think of their clothing line as part Patagonia (http://www.patagonia.comand part Prada (http://www.prada.com). Review the websites of these two companies. What do you believe Nau’s owners saw in Patagonia and Prada that was relevant to their idea for a startup? Patagonia has a large imprint of environmentalism on its website called The Footprint Chronicles®. These chronicles include the tracking
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films influence how women are expected to portray their femininity. The Devil Wears Prada is a perfect example of a makeover film within the chick flick genre. The “chick flick” genre is often described as movies that are meant to serve as entertainment for women that examine independent and self-sufficient heroines that portray female empowerment. Within the “chick flick”
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countries when it comes to fashion! Milan & Rome are Italy’s main fashion capitals. In 2009 Milan was nominated the true fashion capital of the world! Fashion is almost a national passion! Think Italian fashion and the names Armani‚ Versace‚ Prada‚ Gucci‚ Dolce & Gabbana and Valentino come to mind. Women as well as men in Italy take their fashion very seriously. Both Italian women & men are known all over the world for their impeccable fashion sense! Being well groomed and having a chic
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Country Report on BRAND MANAGEMENT OF BURBERRY By Abhinav Goyal A0102211183 MBA-M&S Class of 2013 Under the Supervision of Dr. Ashish S. Noel Department of Finance‚ Amity Business School In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration ( SAP ) At AMITY GLOBAL BUSINESS SCHOOL LONDON DECLARATION I declare ‚ (a)That the work presented for assessment in this Country Report‚ Amity SAP London is my own‚ that it has not
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one style in one option displayed per foot. At Prada on the other hand there are 6 to 8 styles in only one or two options displayed per foot‚ the variety per foot is bigger‚ nevertheless the quantity is minimal‚ with just 8 garments being displayed per foot. To define the Linear Conversion‚ the size of the store‚ the square footage is being related to the number of display rails. Primark has on a square footage of 500sqm 125 rails‚ whereas at Pradas square footage of 500sqm are just 50 rails. The
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down with the food poisoning‚ I’m almost useless now. I need to travel‚ being cramped up in here makes me very frustrated‚ oh if only I had hands to stop Maxwell from eating that seafood. I wasn’t happy being vomited towards‚ and neither was my twin‚ Prada . My twin is a soleful character‚ always willing to follow me is also very upset as we are stuck here in this stinky old closet. Finally‚ Maxwell is up and well‚ and I’ve survived through the dull‚ dark days with the closets inhabitants‚ Maxwells’s
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