Case 19 Georgia Atlantic Company Dividend Policy CASE INFORMATION Purpose The purpose of this case is to have students examine dividend policy--cash dividends‚ stock splits‚ and stock dividends--from the viewpoint of its effect on corporate share prices. Time Required About one and a half hours of student preparation. If the case is to be written up and handed in‚ double the time required. Complexity A--relatively simple. Flexibility This case can be used in
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Problem Statement Virgin will enter the US mobile market in July 2002 and needs to define a pricing strategy that would attract and retain one million subscribers by the end of year one and three million subscribers by the end of year four without triggering off competitive reactions. Situation Analysis Virgin is one of the most recognized brands in the UK with over 200 brand extensions that stand for fun‚ honesty and value for money. Despite a recent failure in Singapore‚ the company wanted to enter
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throughout various cities and urban centers across the country that bear the mark of immigrant visionaries. Atlantic Avenue is no exception to this rule. Located in the center of Brooklyn‚ bordered by the Barclay Center and the East River‚ Atlantic Avenue represents an open-minded community with a history of acceptance and a variety of ethnic backgrounds dating back to the 1800s. Atlantic Avenue’s long history of immigration led to a historically inclusive community in which all individuals and groups
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Virgin Atlantic‚ which had developed to be a major force in the international airline business. Virgin Atlantic Airways has become Britain’s second largest airline serving the world’s major cities. On 20 December 1999 Richard Branson signed an agreement to sell a 49% stake of Virgin Atlantic to Singapore Airlines to form a unique global partnership. The cost of the transaction to Singapore Airlines was £600.25 million‚ which included a capital injection of £49 million and valued Virgin Atlantic at a
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The atlantic system was a trade in the 1600s between Africa‚ Europe‚ and the Americas. It was an extraordinary trade of peoples‚ plants‚ animals‚ and diseases. It had an impact around the world and still does to this day. It is considered a drastic turning point in human history and earth’s ecology. There are good and bad sides of the creation of the atlantic system. Some were intentionally brought to different places and some were accidental. The most profound impact of the atlantic system was the
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The Atlantic bluefin tuna is one of the largest and fastest fish in the world. Atlantic tuna are built for speed; they can reach speeds up to 50 mph. Atlantic tuna have very large appetite‚ the average size of an Atlantic tuna is 6.5 feet and they usually weigh around 550 pounds. The largest Atlantic bluefin tuna ever caught was caught in Nova Scotia and weighed 1‚496 pounds. Atlantic tuna are a gray and silver colour on their underside and then a dark blueish colour on the topside‚ this helps them
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airline‚ this environment can be very complex as it is ‘hard for them to fully understand and impossible for them to fully control’ (The Times‚ n.d. p1). Virgin Atlantic is an international airline that is based in the UK. It was started by the entrepreneur Richard Branson in 1982 and now flies to 30 destinations around the world (Virgin Atlantic Airways Ltd‚ 2011). By looking at the PEST forces of Virgin’s external environment‚ the aim is to see how these influence the airline and how Virgin can use
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Slavery: Southern Slavery from 1607 to 1775 In 1607 Jamestown‚ the first successful English colony‚ was founded. A mere twelve years later the first African slaves would be introduced to the colony‚ and throughout the 17th century and early and mid-18th century their usefulness would increase and they would become the saviors of the Southern colonies. The growth of slavery in these colonies was brought on in large part by geographic‚ economic‚ and social factors of this time. Economically‚ slavery
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Atlantic Computer: A Bundle of Pricing Options * SK50911 양지호 오명은 박종도 윤원영 Summary Atlantic computer’s most important goal is to increase profitability by selling ‘Tronn with PESA’ packages to consumers who want to operate web sites or share files. Among 4 price alternatives suggested in the case‚ the price based on value-in-use pricing analysis will be charged for ‘Tronn with PESA’ package. To achieve this goal‚ the company should overcome some impediments; one is that consumers are
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Ryanair and Virgin Atlantic Both of them are recent creations in airline transport business‚ they started life in competition with major national flag carrier airlines and grew to be major challengers to these established companies. Virgin Atlantic’s air transport business originated in the long-haul‚ mainly transatlantic market which might be highly profitable but is also extremely competitive. It attracts passengers by offering a superior experience and is firmly positioned at the quality
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