Microsoft 1 MicArosoft Outsourcing Xbox Production Geovanna Garcia BUS25010016-200905 – International Business Environment Professor Adkins September 2009 Microsoft 2 Microsoft – Outsourcing Xbox Production When Microsoft decided to enter the video game market with its Xbox gaming console executives had to make a strategic decision whether to manufacture the Xbox or outsource the manufacturing. After some studies‚ it was decided that they did not have manufacturing and
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Case Study Analysis: Microsoft: The outsourcing of XBOX production International Business IB300 April 10‚ 2011 In summary the following case was about Microsoft’s quest to enter the video game market with its Xbox gaming console. Microsoft’s history of having a small hardware business forced Microsoft to make a crucial decision about whether it should manufacture this gaming console along with managing a global supply chain or outsource the manufacturing to a third party. They quickly decided
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Microsoft is a world leader in the PC industry and has $36.2 billion of cash. However‚ sales of PC would not last forever! The PC industry which is in its fourth decade shows signs of saturation and maturity (exhibit 13 in case). Launching XBOX allowed Microsoft to drive a revolution in digital entertainment and deliver the future of experience. The decision taken by Microsoft lead to its diversification in gaming consoles and online gaming industry. The diversification allowed Microsoft to utilize
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Contents Executive Summary 2 Introduction 3 Microsoft 3 Xbox 4 The Original Xbox 4 Xbox Live 5 Xbox 360 5 The New Next Generation – Xbox One vs PlayStation 4 5 Defining the Industry 6 Gaming Console Market Revenues 2003-13 (US$ million) 6 Revenue forecasts for 2013 7 Industry Trends 7 Loss-leading strategy 7 Innovative Technologies 7 Gaming in the Cloud 7 Rise of Indie Game Developers 8 Porter’s 5 forces analysis 8 Value Chain Analysis 9 Operations and Supply Chain 9 Distribution 10 Marketing 10
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What supply chain changes did Microsoft make between the Xbox and the Xbox 360? What was the motivation for these changes? Microsoft made several supply chain changes after their first experience in the game console market with the Xbox. Microsoft successfully secured a significant market share with the Xbox and expected to have higher sales with its successor: the Xbox 360. They also made the decision to introduce it a year before their main competitor‚ Sony‚ would in order to secure a large market
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Microsoft & The Xbox 360 Ring of Death COMM 5307 Professor: Ebarhim Mazaheri Group 5 Liuquan Wang Ning Ding Wenjun Zhou Keyue Zhang Date: Jan 22‚ 2013 ! ! Problem statements: There are two main problems in Microsoft. The first is financial problem and market share of the Xbox 360. Microsoft suffered a great loss‚ nearly $2 billion loss for the 2006-07 fiscal year‚ because of major design flaws in the Xbox 360. The second is reputation of Microsoft‚ especially for Xbox 360.
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1. How has Microsoft responded to competitive threats and opportunities in the past? What patterns do you see? Microsoft typically entered markets when it realized potential of dominance. The second time IBM asked Gates to build them an OS‚ Gates saw potential‚ believing that the OS would become a standard that other manufacturers could use as well. Microsoft bought DOS from another software vendor‚ modified it and licensed it to IBM. Gates held onto the copyright‚ and as he predicted he was
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HUMAN RESOURCE MANAGEMENT MICROSOFT: COMPETING ON TALENT CASE STUDY 5/09/07 Microsoft: Competing on Talent CASE STUDY OVERVIEW Microsoft has had a long standing practice of aggressively pursuing and hiring the brightest engineers in the software field. Yet by 1999 Microsoft had matured and many of its talent employees were leaving the company as documented in a Wall Street Journal article “As Microsoft Matures‚ Some Top Talent Chooses to Go Off Line”. The article reported
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2. Case: Evolution of the Xbox supply chain a. What supply chain changes did Microsoft make between the Xbox and the Xbox 360? What was the motivation for these changes? First Microsoft restructured its supply chain after learning from its experiences with the Xbox. Microsoft Xbox had already established a huge presence in the videogame market‚ but by the time Xbox 360 was rolled out‚ it had lost a substantial amount of money. "One analyst estimated that from the time of Xbox launch to the time
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Lachowski Due October 31‚ 2014. Table of Contents Abstract 3 Microsoft’s Partnership with UNHCR……………………………………………………3 Is Partnership the answer? 3 Can the company leverage all its assets to contribute pro Buno publico?...........................4 Is Microsoft creating the right partnership to complement its market opening and opportunity raising?.............................................................................................................4 Was that lunchtime initiative in 1999 during Kosovo
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