“The Blackstone Group: Merlin Entertainment” The Blackstone group‚ founded in New York‚ is one of the largest private equity firms in the world with offices in USA‚ UK‚ Germany‚ France and India. The Blackstone model of investment operation is to invest out of a singel global equity fund so all its investments around the world tap into the same capital pools. One of the most attractive industries to invest for the Blackstone is theme parks and there are a number of reasons for that. The first
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Merlin Entertainments Group Limited – Brief Notes Ownership In December 1998‚ Nick Varney and the senior management team of Vardon Attractions completed a management buyout of the company to form Merlin Entertainments Group Ltd. Incorporated in 2004‚[1] Merlin Entertainments is majority owned by private equity company Blackstone Group. Tussauds In March 2007‚ Merlin Entertainments agreed to buy The Tussauds Group for £1 billion. Merlin Entertainments and Tussauds together attracted
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Case study: Merlin Entertainments Group Ltd is the second largest operator of amusement parks and other attractions in the world after Walt Disney Parks and Resorts. The group is registered since 1998 in the UK and employs 17.000 people. Such as famous attractions belong under the operation of them as Alton Towers‚ Gardaland‚ Chessington world of adventures‚ See life centers‚ The dungeon‚ Seal sanctuaries‚ Lego land‚ Warwick castle‚ Heide Park‚ Madame Tussauds‚ Thorpe Park or the London eye. These
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Park must charge a price that more than covers the costs of running the park e.g. staff wages‚ maintenance. Thorpe Park is a private sector business because it is owned privately by the Merlin Entertainment Group Ltd which also owns Lego land‚ Madame Tussauds and Sea Life. The Merlin Entertainment Group Ltd is of a large scale because it has over 14‚000 employees and has 60 attractions and 6 hotels as well as 2 holiday villages. Also
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Governmental organisations/ attitude * Competition It may also include some services which are provided by the government. Thorpe Park can be impacted by political factors as it is a big business and is owned by a well known company the Merlin Entertainments Group. The environmental law can have an impact on Thorpe park because it is big park and is visited by hundreds visitors everyday. The park needs to make sure that they can keep the park clean and that all the rubbish that is produced
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P1 The Tussauds This group is a now part of a Merlin Entertainments. It is also the world’s 2nd biggest leisure group; it is second because of Disney. This group is based in Poole‚ Dorset‚ from this it manages a lot of brands and also more than 50 attractions‚ some of the attractions are: * The Madame Tussauds (The Tussauds Group is now part of Merlin Entertainments) * Legoland Parks * Sealife Centres * Gardaland in Italy * The Dungeons and the London Eye
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‘thrill seekers’ amusement park with rides such as The Flying Fish‚ Depth Charge and No Way Out. Then in 2008 Tussauds group was bought by Merlin Entertainments group which is the second largest visitor’s attraction operator in the world and the largest visitor’s attraction in Europe for £1 billion which meant they now owned Thorpe Park. Merlin Entertainments own Alton Towers‚ Chessington World of Adventures‚ Warwick Castle‚ Heide Park Resort and Gardaland Resort. Thorpe Park is an LTD which means
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2 FOR 1 AT ALTON TOWERS RESORT NAME: ADDRESS: Terms and Conditions Voucher entitles holder to one FREE ENTRY per voucher and per full paying adult when accompanied by the holder’s individual Coke Zone reward email‚ ID may be required. 1. If the holder of the voucher buys a fully priced Adult entrance ticket to the Alton Towers Resort‚ then s/he may take with him/her ONE OTHER PERSON who will enter the same Attraction on the same day free of charge. 2. Voucher is valid UNTIL 8th of
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ALTON TOWERS Alton Towers is a theme park and resort located in Alton‚ England‚ UK‚ making this a man-made attraction. It originally opened in 1860 but the 4th April 1980 was its official opening of the ‘Theme Park’. The size of Alton Towers is roughly 800 acres‚ (3.2km2). This includes 35 rides. The resort includes the theme park as well as the Alton Towers Hotel‚ Splash Landings Hotel‚ Waterpark‚ Spa‚ Extraordinary Golf and Conference Centre. Unique selling points of Alton Towers are that
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most famous theatre in Stratford” THE CASTLE The Castle is part of the Tussauds Group‚ a wholly-owned subsidiary of Pearson plc‚ which also owns the Financial Times Group and Royal Doulton among other varied interests. The Tussauds Group runs entertainment centres that include:
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