MARKET SEGMENTATION ‚POSITIONING & TARGETING Market Segmentation Market segmentation is broadly classified into two categories: a.)Specific need based segmentation * Enhancement needs : this cater the need for having fresh breath and whiteness of teeth * Hygienic needs : This caters to the overall Oral care need b.)Demographic segmentation The segmentation was specially to target youth between 18-25 years‚ however it did not alienate the people who were above the age
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Shampoo Industry 20.11.02 Category : FMCG Product : Shampoo This Presentation Covers • • • • • • • • • • • • • What is FMCG ? Characteristics of FMCG products Hair Care Category in India Types of Shampoos Hair Care Facts Market Size Awareness Shampoo usage details Penetration details Growth in this industry Evolution of shampoo as a product The top brands Ad Spends‚ and brands on the net What is FMCG ? FMCG refers to consumer non-durable goods required for daily or frequent use. Typically
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PRAGATI EDUCATION SOCIETY’S NATIONAL INSTITUTE OF RETAIL MANAGEMENT MARKS: 80 SUB : BUSINESS ADMINISTRATION N. B. : 1) Attempt any Four cases 2) All cases carry equal marks. No : 1 REMAINS OF A DREAM This is a tragic story‚ narrated in first person‚ of an entrepreneur who became bankrupt for no fault of him‚ without producing anything‚ mostly because of the irresponsible political and government environment. This case study‚ documented
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Market segmentation is a long-standing strategy used especially in consumer products. It is measurable‚ accessible‚ distinguishable‚ and actionable. Observing markets in the Philippines‚ can you identify market segments for fast food‚ garments‚ cigarettes‚ alcohol‚ computers‚ passenger cars‚ and beach resort? Please show the positioning of 2 consumer products and their competition in these segments. For levels of Micromarketing 1. Segment Marketing – consists of a group of customers who
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Marketing Assignment 1 Submitted To: Professor Vijayaraghavan P Department of Management Studies IIT Madras Submitted By: Isheeta Sengupta | MS13A025 | Jagrit Dhingra | MS13A026 | Prashant Tripathi | MS13A042 | Sriram Mohan | MS13A064 | S Sai Uday Kumar | MS13A055 | Acknowledgement Our project would not have been successful without the valuable guidance provided by Professor Vijayaraghavan P who guided us on how to approach the problem and find its solution. We’re also
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C H A P T E R I I N T R O D U C T I O N The alarming case of dengue in the country is spreading widely and their innocent victims are continued to rise. Many companies‚ NGO’S‚ even the DOH (Department of Health) were alarmed by the rapid increase of the dengue carrying mosquitoes. Department of Science and Technology (DOST) continues to develop possible solution in this critical situation. Filipinos are terrified with this. DOST and DOH continue to search any alternatives to solve this problem
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SMOKING’S IMMEDIATE EFFECTS ON THE BODY Many teenagers and adults think that there are no effects of smoking on their bodies until they reach 1 middle age. Smoking-caused lung cancer‚ other cancers‚ heart disease‚ and stroke typically do not occur until years after a person’s first cigarette. However‚ there are many serious harms from smoking that occur much sooner. In fact‚ smoking has numerous immediate health effects on the brain and on the respiratory‚ cardiovascular‚ gastrointestinal‚ immune
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Abstract Aloe vera‚ commonly known as Barbados or Curaçao Aloe‚ is an herbal medicine with a long tradition of use by a variety of cultures. The succulent plant grows in arid and subtropical climates and is best known for 2 distinct preparations: the clear mucilaginous gel that is widely used for the treatment of minor burns‚ especially sunburns‚ and the thick sap of the leaves that turns yellow-brown and has strong laxative effects that caution its use. The traditional uses of the clear mucilaginous
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Practice context: Health Maintenance Organization (HMO) is a company that provides health care services for a fee often monthly‚ bi-annually‚ or annually. It is also known as medical insurance‚ and acts as an intermediary between individuals‚ organizations‚ and health care professionals (including doctors‚ nurses‚ and hospitals). Health Maintenance Organizations is managed by medical doctors and nurses who work as case managers (HealthCare.gov‚ 2017). Case Management is a collective process that
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REPORT ON CANTONESE CUSINE INTERNATIONAL SCHOOL OF TOURISM & HOTEL MANAGEMENT Submitted By Anup Khadka Submitted To Nimesh Ulak ACKNOWLEGDEMNET I would like to express the deepest appreciation to my Principle of Cooking teacher‚ Mr. Nimesh Ulak‚ who has assigned me to prepare this report after preparing this Cantonese cuisine I have
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