[pic] “All Races‚ All Sexes‚ All Ages” [pic] Makeup Art Cosmetics SWOT-analysis Executive Summary This report is to find out what M·A·C’s strengths‚ weaknesses‚ opportunities and threats are. The research question is stated like: Should M·A·C adapt their promotional tools in the Dutch market in order to increase their sales and brand awareness? After analyzing the external and internal environment‚ it became clear what the strengths‚ weaknesses‚ opportunities and threats are
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makeup mainstream. He began marketing his makeup to the public in 1920‚ claiming anyone could look like their favorite movie star. About the same time that Max Factor was becoming well known‚ another man by the name of T.L. Williams started the Maybelline Company. He developed the first formula for mascara but the idea came from his sister Mabel who mixed petroleum jelly and coal dust to enhance her eyelashes. By 1916‚ eyeshadow had become an acceptable and sought after cosmetic. It was made popular
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A Report on L’Oreal’s business and entry strategy in India and China Indian Institute of Foreign Trade‚ New Delhi Submitted to : Dr Gautam Dutta Submitted by : Group 6 (Section B) Acknowledgement This report is prepared in subject International Marketing Management studied in third trimester in part time MBA (International Business). This report is prepared under guidance of Dr Gautam Dutta‚ Indian Institute of Foreign Trade‚ New
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the characteristics of the decision making process relating to Mascara. Mascara is a cosmetic used on lashes to darken‚ lighten‚ thicken or define the eyelashes. The main competitors in the industry of mascara would be L’Oreal‚ Estee Lauder and Maybelline. However‚ companies come up with different formulas for their products. This is to distinguish each one from their own competitors in the cosmetic industry (www.eye-make-up-tops.com). Eye make-up including mascara‚ eye shadow‚ pencils and kholes
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lipsticks‚ and most famously Maybelline’s cake mascara became more popular and an accepted view of society. Fuller and longer lashes were obtained by petroleum jelly before Maybelline came out with their invention. The mascara was a rectangular box‚ half being a pigmented black or brown color and the other half casing the brush. Maybelline started its uprising with this mascara however later perfected new innovations such as foundation‚ eyebrow pencils and bronzers. According to Glamour daze‚ “Those cosmetic
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BRAND MANAGEMENT Project on LOREAL L’Oreal Today’s Cosmetic market place is a huge global economy worth approximately $40 billion‚ mostly generated in the western countries but it is ever expanding into other global markets and these expand. One of the best known and oldest cosmetic providers is L’Oreal. Brand Personality The Brand personality of L’Oreal mainly reflects the attributes of being Competent and Sophisticated. Synonymous with the ’Because you’re worth it’ strap line‚ L’Oreal
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would appeal to Chess. By this time blues was fading from the scene and no longer moving as many records as it once was. What mostly appealed the Chess was Chuck’s western and country sound. His first big hit with Chess was “Maybelline” an adaptation of an Ida Reid song. “Maybelline” hit number one on Billboard charts and sold over 1 million copies in 1955. His follow up hit‚ “Roll over Beethoven” reached number 29 on the Top 100 Billboard
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vit E and it has their own benefits when use it. 3.0 STEPS TO MAKES SIMPLE MAKEUP * Use the toner (apply into your face) * Use the eye cream (apply on your eyeback) * Use the collagen vit E (apply into your face) * Use the Maybelline eyeliner(apply into your eye) * Use the mascara silky girl.(apply into eyelash) * Use the compact powder Arab (apply your face after use that collagen) * Use the blusher MAC (apply on your check bone) * Use the lipstick(apply on
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"This news release does not constitute an offer to sell‚ or a solicitation of an offer to buy L’Oreal shares. If you wish to obtain more comprehensive information about L’Oreal‚ please refer to the public documents registered in France with the Autorite des Marches Financiers‚ also available in English on our Internet site www.loreal-finance.com . This news release may contain some forward-looking statements. Although the Company considers that these statements are based on reasonable hypotheses
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thrive on this type advertisement‚ which obviously works well when selling merchandise to women. For instance in an ad for Maybelline Tattoo Metal Eye shadow the first thing that I noticed was the models eyes; they stood out very well and they sure do seem to be begging for attention. Another example to prove that this appeal is working hard in this magazine is an ad for Maybelline Dream Fresh BB Cream; the ad has a flawless looking face that almost takes up the whole page; of course‚ the ad is going
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