Case 1-3 Acer Inc. Acer Inc. is a leading marketer of notebook and desktop PCs. The company‚ which posted sales of $11.3 billion in 2006‚ also produces other products such as flat-screen monitors and personal digital assistants. As Taiwan gained a reputation as the “tech workshop of the world‚” Acer was able to become Taiwan’s number one exporter by manufacturing and marketing computers sold under its own brand name. Acer also produced equipment on an original equipment manufacturer (OEM)
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still can’t explain why there is war. Although sociologist and psychologist may have reasons why wars exist‚ the result of wars is illogical. War defies logic‚ yet still inevitable. Now I wonder what humans are made of. War has the potential to create peace. Sometimes
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The decisions a consumer makes to purchase a product and services are based on a process of learning. Learning is the process each person absorbs and retains information and/or skills (2000). It is a process based on newly acquired knowledge and past personal experience. Both newly acquired knowledge and personal experience lead consumers to future behavior in similar situations. Among all researches and studies of consumer learning‚ there’re two major branches: behavioral learning theories and cognitive
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Why is it important for marketers to ‘delight ‘ their customers? As a customer‚ today‚ who unconsciously receives abundant information of a product before s/he buys it. From then on‚ s/he will be sent email questionnaires，discount information and coupons regularly，and sometimes a call from the company inquiry s/he about the product. If s/he joins the member of the brand‚ it will send s/he birthday or holiday gift. Companies plan this series of serves to delight their costumers not only to satisfy
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1) Describe a business that you would like to start. Discuss how you would use global outsourcing to accomplish your goals. 2) Your university wants to recruit high-quality high school students from your state. Provide examples of (a) the data that your recruiters would gather in this process‚ (b) the information that your recruiters would process from these data‚ and (c) the types of knowledge that your recruiters would infer from this information. The data will be the raw
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1: ‘Needs Are Artificially Created’ Requirements Max 700 words incl referencing‚ titles Excl bibliography Source for every argument APA referencing Explain terminology Intro * Definition of marketing * Definition of needs -> motives -> biogenic or psychogenic‚ artificial needs?‚ wants and demands * Definition of artificially creating * Represent the guiding essay question‚ represent your stance: needs are already existent and marketing merely satisfies the needs. Needs
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false needs Qianqian He S126451 Vytautas Kubolis S126452 Ziyin Qin S126453 27.Sept.2012 Definition of false needs Hoyer and Macinnis define the need as an internal state of tension caused by disequilibrium from an ideal/desired physical or psychological state. This tension leads to some outcomes that are necessary to serve the need. In other perspective‚ needs lead to certain goals which can be described as an outcome that one would like to achieve. It is hard to distinguish needs from
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Dear AT&T: I am looking to be implemented into your team as a floor sales associate. If a position is open I feel as if I would be the best fit. From not only being an AT&T customer‚ I have not only heard of good things About AT&T and the beliefs they put into their employees. I feel as if I can be a great asset to the team‚ as well as‚ learning a great amount of knowledge from the corporation itself. I am currently employed at sunglass hut where I am a sales associate. I offer customers the
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Writing Assignment #1 "Everyone’s behavior is guided by his or her unique needs and wants." Salespersons‚ prospects‚ customers‚ and consumers all make their daily decisions based on this fact. By better understanding others needs and wants as well as your own‚ a salesperson can reach his full potential for attracting new business as well as retaining business while maximizing revenue. As we discussed in class‚ there are four major personality traits that differ depending on varying amounts
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QUICK FACTS Key Facts – Tropicana Headquarters: Chicago‚ Ill. – Tropicana is the leading producer and marketer of branded fruit juices. – Tropicana is the largest single buyer of Florida oranges. – More than 400 Florida groves are monitored through a proprietary system that ensures the fruit is harvested at peak of goodness and flavor. – Once the fruit is picked‚ it is quickly delivered to one of Tropicana’s juice‐making plants. The fresh oranges are hand‐graded and any frui
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