1 INTRODUCTION Focus group is a qualitative technique used mostly in marketing research and also other areas of research. This technique is used to collect primary data. This document consists of information about focus group. The main objective of this assignment was to investigate how focus groups techniques are used to collect primary data about the phenomenon at hand in the real world. The research method used was Google scholar for academic journals. The campus library database was also
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cohesion be harnessed to repair market failures? Evidence from group-based lending in Guatemala‚ Economic Journal‚ 109(457): 463–75. 7. Zikmund‚ W.G (2003). Business Research Methods‚ 7th Edition‚ Thomson South Western‚ United States of America. 8. Malhotra‚ N.K (2004). Marketing Research. An Applied Orientation‚ 3rd Edition‚ Prentice Hall International‚ Inc‚ New York‚ USA.
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1 Pacific Business Review - A Quarterly Refereed Journal A Study of Behaviour of Maruti SX4 and Honda City Customers in Jaipur A Study of Behaviour of Maruti SX4 and Honda City Customers in Jaipur Dr. Manish Kumar Srivastava Faculty Member‚ Faculty of Management Studies‚ ICFAI University Dehradun Dr. A.K.Tiwari Faculty Member‚ Faculty of Management Studies‚ ICFAI University Dehradun Abstract In the present era of globalization‚ companies are finding it difficult to attract the customers towards
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Fitness Equipment Limited residing at Aundh‚ Pune (hereinafter called the “Creditor”) having agreed to lend Mr. Chulbul Pandey residing at Lavasa‚ Pune (hereinafter called the “Debtor”) a sum of Rs. 5‚00‚000/- (Rupees Five Lakhs Only)‚ Mr. Rahul Malhotra residing at Chinchwad‚ Pune (hereinafter called the “Surety”) at the request of the Debtor hereby undertakes to pay to the Creditor the said amount of Rs 5‚00‚000/- or any part thereof remaining unpaid in case of default of payment by the Debtor
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J 2010‚ ‘Singapore Airlines’ Balancing Act’‚ Harvard Business Review‚ vol 88‚ no. 7/8‚ July/August‚ pp 145-149 Miles‚ RE & Snow‚ CC 1984‚ ‘Designing strategic human resource systems’‚ Organizational Dynamics‚ vol 13‚ no. 1‚ Summer‚ pp 36-52 Manish‚ J‚ Jason‚ T‚ James‚ P‚ Christopher‚ K‚ Shyamsunder‚ R & Milind‚ T 2010‚ ‘Software Assistants for Randomized Patrol Planning for the LAX Airport Police and the Federal Air Marshal Service’‚ Interfaces‚ vol 40‚ no. 4‚ July/August‚ pp 267-290
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Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University THE WENDY´S CASE A DEMOSTRATION HOW MARKETING RESEARCH AND ANALYSIS CAN HELP RESOLVING A MANAGEMENT DECISION PROBLEM Martin Meister – martinmeisterg@yahoo.com Boston University - MET AD 856 fall 2012 – Professor Vladimir Zlatev February 27‚ 2012 1 Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University Table of Contents Introduction ........................................................
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Delhi Business Review X Vol. 13‚ No. 1 (January - June 2012) DETERMINANTS RETAIL SATISF CTION TISFA DETERMINANTS OF RETAIL CUSTOMER SATISFACTIO N ORGANISED RETAIL STUDY A STUDY OF ORG ANISED RETAIL OUTLETS IN DELHI Manish Madan * Sima Kumari ** P THE study investigates the detailed information about the growth of retailing industry in India. It examines the growing awareness and brand consciousness among people across different socio-economic classes in India‚ and how the urban and semi-urban
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Case Study: Precision Buying‚ Merchandising and Marketing at Sears. Sub: Technology in business Name: Manish Bharti Roll No: 2009E14 What were the drivers of SPRS? Sears started with 18 data centers‚ originally consisting of ten geographical regions and eight departmental centers During 1980 Sears started loosing market share. One of their response strategies was restructuring its mall based stores. When Sears reorganized‚ only seven geographic regions remained. This reduction produced numerous
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and philosophy to establish its superiority. As Rajiv Malhotra points out “During the colonial era‚ the naive assumption of Western superiority was given authority by thinkers such as Hegel‚ who developed a ‘universal’ theory of history‚ which was in essence‚ a theory of European history in which the rest of the world was taken to be objects rather than subjects”1. Hegel’s idea of history is purely Eurocentric. As Rajiv Malhotra further points out “Hegel saw the evolution of human history
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and techniques‚ Oxford‚ NY: Oxford University Press Churchill‚ G. A. (2009)‚ Marketing research: Methodological foundations‚ Mason‚ OH: South-Western Kolb‚ B. (2008). Marketing research: A practical approach‚ Thousand Oaks‚ CA: SAGE Publications Malhotra‚ N. (2010). Marketing Research‚ 6/E‚ Boston‚ MA: Prentice Hall Pride‚ W. & Ferrell‚ O. (2006). Marketing: Concepts and strategies‚ Mason‚ OH: Cengage Learning
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