SWOT Analysis Company name: Lululemon Athletica Inc. (NASDAQ:LULU; TSX:LLL) Product: Lululemon Athletica produces yoga-inspired athletic apparel for both women and men. Strengths #1. Innovative Design Process Lululemon offers high-quality premium athletic apparel that is designed for performance‚ comfort‚ functionality and style. The innovative design process is attributed to a number of factors such as‚ real-time customer feedback. Lululemon seeks real-time customer feedback on the
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Confirming Pages CASE 6 lululemon athletica‚ Inc. Arthur A. Thompson The University of Alabama I n early 2012‚ investor interest in lululemon athletica— a designer and retailer of high-end‚ yoga-inspired athletic apparel under the lululemon athletica and ivivva athletica brand names—was surging. Over the past 30 months‚ growing numbers of female shoppers were patronizing the company’s stores to pay premium prices for lululemon-branded items that offered performance‚ fit‚ and comfort and were
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Last week I read a story about yoga clothes-maker/fashion brand Lululemon and their fairly blatant disregard for any sort of overweight or plus-size consumers. In short‚ they admitted that selling to women who wear size 12 and smaller is an important business strategy for them‚ and that it’s based on “design‚ capacity and operational perspective.” That video seems to only anger some customers more. One wrote in response‚ “On one hand you are bashing us for being fat and on the other hand bashing
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There are several barriers to entry which help an existing leading firm earn positive economic profits in imperfectly competitive market structures. These barriers are: the financial burden of non-price competition‚ legal barriers‚ economies of scale‚ and the large expenditure for capital to enter certain industries. A firm that wishes to enter into an imperfectly competitive market must bear the cost of differentiating its product or service from that of the existing firms. This includes switching
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Lululemon was founded by Chip Wilson who took a commercial yoga class in Vancouver and was immediately drawn in to the concept. After spending many years in the surf‚ skate‚ and snowboarding business‚ he found yoga was performed using cotton clothing and this seemed inappropriate because it neither removed sweat adequately nor did it allow for maximum flexibility. Given his passion and expertise in technical athletic fabrics‚ he began a movement in yoga clothing where he relied on feedback from yoga
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cheap prices on their products. People with low income would turn to a store like Walmart to purchase their shoes instead of purchasing an expensive branded shoe from a sports store. They also carry fitness clothing at cheaper prices too. 3. Lululemon. Lululemon is extremely well known for their fashionable‚ high quality fitness apparel. Their apparel is used for fitness as well as for fashion and casual wear. Although it is extremely pricy‚ it is still popular. Sue would have a hard time to compete
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LULULEMON CASE STUDY FEBURARY 9‚ 2013 Question # 1 SWOT Strengths: niche market leader‚ product technology‚ customer focused‚ quality‚ innovation‚ brand‚ corporate social responsibility‚ and sustainability Weaknesses: perceived female focus‚ Local centricity‚ price point‚ inventory‚ perceived as yoga only‚ distribution‚ and access to stores Opportunities: Product diversification‚ line expansion‚ accessories‚ leveraging perceived expertise‚ category leader‚ and expert Threats: Buyout
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Based on the financial information‚ it is clear that lululemon has performed extremely well using a focused differentiation business-level strategy. However‚ as the case study noted‚ until recently‚ lululemon has been unchallenged in serving a distinct premium yoga niche for women. Dozens of established apparel companies‚ including Nordstrom‚ Adidas‚ Nike and Under Armour‚ have
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Lululemon Athletica‚ Inc. Created by: Kelsey Davis GBA 490-901 March 21‚ 2014 Table of Contents Executive Summary To: Laurent Potdiven Chief Executive Officer Lululemon Athletica Inc. This report has been created with the intent to analyze the athletic apparel industry with a specific focus on Lululemon Athletica‚ Inc.‚ further refered to as Lululemon. In this report you will find that the strengths and weaknesses of Lululemon’s current strategies and future goals are analyzed and
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what it brings to lives of the individuals who work at Lululemon.” -Chip Wilson‚ Lululemon Athletica Founder MGMT 4P90 Lululemon Athlerica SHA LAI # 4181236 2013.June.24th. Table of Content Excusive Summery Lululemon Athletica (usually referred to simply as “Lululemon” or “Lulu”) is a Canadian athletic apparel store that specializes in comfortable‚ quality clothing. The products are specifically designed for an active style. Lululemon have developed a cult-like following among athletes
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