UNIT 401 – MARKETING LECTURER: CLAY GERVAIS SUBMISSION DATE: 30.03.2013 LOCATION: ABU DHABI‚ UAE STUDENT NAME: STUDENT ID: - _____________________________________________________________________________________ EXECUTIVE SUMMARY Qantas is one of the most recognized and longest running Australian companies. It is the world’s second oldest airline‚ and has a successful history. The main focus of this report is to identify some of Qantas challenges such as fuel efficiency‚ lack
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Contents INTRODUCTION Airlines had suffered a huge impact after the crisis in 2008‚ but the long term perspectives are optimistic. Air traffic has doubled in the last 15 years and will double in the next 15 years. There will be a lot of changes in the business model explained in a summarized way by the PEST analysis‚ but the main point is that people demand for flying will persist and increase in the next years. Due to a reduction on ticket prices and a simultaneous economic power increase
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Antonio Gallo Palenzuela Explain the concept of essential facilities and asses whether or not it pushes competition law too far. Professor Philip Areeda‚ professor at Harvard University who was considered as the foremost expert on antitrust law‚ wrote “It is less a doctrine than an epithet indicating some exceptions to the right to keep one’s creation to oneself‚ but not telling us what those exceptions are”[1]. The essential facilities theory finds its beginning in the other side of
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Airline Sales and Marketing Introduction This report will evaluate the current marketing environment of the airline industry in Europe. This will involve looking into different area of the airline industry such as deregulation and open skies‚ current economic conditions‚ distribution channels‚ pricing and revenue management. It has been proved that the airline industry is probably one of the most competitive and complex industry in the world. According to Mintel report (2009) in the past decade
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P2 requires selecting holidays in European destinations to meet differing motivations Adventure- Rhone Alpes France‚ skiing in Spain City break- Prague and Budapest Summer sun- Lycian coast Turkey‚ Paphos Cyprus Cultural- Rome‚ Lazio‚ Italy – Athens‚ Attica‚ Greece Adventure 1. Rhone Alpes (France) The visit to France is for a couple‚ who are planning to stay for 5 days‚ at Rhone-Alpes which is named after the River and mountains in the area. The activities they have chosen to do are
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The main concerns of being the management student are to learn great management practices and system from various organizations. Practical implication of theories and practices gained from colleges or universities must be applied to the practical world. Our knowledge will be getting a platform when it is being implemented in a real world. Virgin Atlantic is one of the successful business organizations are operating multi function services. Virgin Atlantic Airways is one of the leading airlines
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CENTRE FOR LEADERSHIP STUDIES A REVIEW OF LEADERSHIP THEORY AND COMPETENCY FRAMEWORKS Edited Version of a Report for Chase Consulting and the Management Standards Centre Bolden‚ R.‚ Gosling‚ J.‚ Marturano‚ A. and Dennison‚ P. June 2003 Centre for Leadership Studies University of Exeter Crossmead Barley Lane Dunsford Hill Exeter EX4 1TF United Kingdom Telephone: 01392 413018 Fax: 01392 434132 e-mail: leadership@exeter.ac.uk http://www.leadership-studies.com 1 Executive Summary ♦
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Part 1 The Characteristics Of The Airline Industry Preface Introduction The Primary Characteristics Competition Within The Airline Industry The Secondary Characteristics – The Tertiary and Quaternary Characteristics – Part 2 PESTEL Of The Airline Industry Conclusion References PART 1 The Characteristics Of The Airline Industry Preface Economics or Managing In The Global Environment‚ a subject everyone needs to be familiar with and most believe or think that they are‚ but at the end of the day‚ very
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followed by 23% to 21% in Poland‚ Italy and Spain (centreofavaiation.com). In the UK the company holds a modest 16% of the market with its overall customers estimated at 81.5 million for the year 2014. The company gets a stiff competition from Easyjet‚ Lufthansa‚ Aerlingus and Alitalia. These airlines try to follow the same model as well but Ryanair has been the leader by far generating revenues of €3.789 billion for the fiscal year 2013 with profits of €374.6 million. Figure 1: Market share of different
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Commercial Techniques 1. Company name‚ short presentation and Product Description Identify the product category and describe all the characteristics of this category of product. Describe the product; you need to cover all the elements (core benefit‚ actual product and augmented product) Easyjet is a low-cost airline with headquarters in London’s Luton Airport. It’s owned by EasyJet Holding Limited‚ who’s CEO is Stelios Haji-Jannou. EasyJet
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