PRESENTED BY GROUP MAster Minds Executive Summary Red Bull counts to the category of soft drinks. It is a non alcoholic stimulation drink with a totally unique formulation and effect. It gives stimulation and revitalises the body after exertion and enhances mental and physical performance. Red Bull is to be used and not drunk. Red bull consists of two natural substances and important metabolic transmitters- the amino acid taurin and the glucuronolacton – with stimulating caffeine‚ vitamins
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Defining Marketing for the 21st Century B. Berthon (124) Bibliography boris.berthon@univ-paris12.fr Marketing management‚ 13th ed.‚ Kotler & Dubois EPREL: online resources Principles and practice of marketing‚ 6th ed.‚ David jobber What is Marketing? Marketing is typically seen as the task of creating‚ promoting‚ and delivering goods and services to consumers and businesses. Marketing is‚ therefore‚ the organization function charged with defining customer targets and the best ways to
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in the Product-Market Growth Matrix are: Product development (existing markets‚ new products): McDonalds is always within the fast-food industry‚ but frequently markets new burgers. Market development (new markets‚ existing products): Lucozade was first marketed for sick children and then rebranded to target athletes. Diversification (new markets‚ new products): Mohen A.S‚ Bion Products‚ Selectron Ltd‚ bk "Penetration is a measure of brand or category popularity. It is defined
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Names: Chiquira Jarvis Latoya Prince Camille Phillip Shakeed King Instructor: Nyeisha George-Minott Course: CIS116 – Introduction to Computer Applications Date Due: Wednesday 4th December 2013 Flyer of the Business…………………………………………....2 Mission Statement………………………………………………3 Introduction…………………………………………………..4-5 Swot Analysis…………………………………………………..6 Targeted Clientele………………………………………...........7 Marketing & Sale strategies…………………………………….8 Conclusion……………………………………………………
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start to work together to start the business. GSK have 3 primary areas of business in pharmaceuticals that treat diseases (like; infectious diseases‚ cancer‚ epilepsy and heart disease). However‚ they also have other products such as; ribena and lucozade. they have the largest vaccine business in the world‚ with nearly 900 million doses distributed to 170 countries. Producing adult vaccines to prevent infectious disease including; hepatitis A and B‚ diphtheria‚ tetanus and whooping cough‚ measles
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Red Bull 1. INTRODUCTION The aim of this assignment is to select an organisation and discuss how the macro environment has influenced its marketing decision making‚ for the at least 12 months‚ and how it is likely to influence its future decision making in the first part. In the second part this study will also need to use the same organisation and discuss how the marketing mix is used by the strategic to gain competitive advantage in its chosen sector against their major competitors. The main
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world products like smoking cessation product NiQuitin CQ as well as many medicine staples‚ including Panadol‚ Zantac‚ Zovirax‚ Augmentin‚ Solpadeine‚ Aquafresh and Sensodyne. GSK’s Nutritional Healthcare arm encompasses the notorious drinks brands Lucozade‚ Ribena and Horlicks (Gsk. 2009). Another good side of the firm is excellent turnover and profit. The total turnover in 2007 was over Ł22bn and in 2008 was almost Ł25bn. Annual operating profit is around Ł 7bn every year (Gsk. 2009). GSK is the
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company to grow. Other growth strategies include: • Product development (existing markets‚ new products): McDonalds is always within the fast-food industry‚ but frequently markets new burgers. • Market development (new markets‚ existing products): Lucozade was first marketed for sick children and then rebranded to target athletes. • Diversification (new markets‚ new products): Mohen A.S‚ Bion Products‚ Selectron Ltd‚ bk The penetration that brands and products have can be recorded by companies such
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GlaxoSmithKline is a leading healthcare company resulting from the merger of two leading international organizations: Glaxo Wellcome and Smithkline Beecham. In India GSK operates as GSK Consumer Healthcare Ltd. Headquartered in Gurgaon‚ GSK began its journey with Horlicks in India. Zubair Ahmed’s took over as MD‚ India Sub-continent region of GSK Consumer Healthcare in 2007. He introduced the Horlicks Foodles in August‚ 2010 which was a totally new and unrelated category for a health-beverage maker
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area of prescription medicines‚ vaccines and other consumer health products. Amongst their popular products are Antibiotics‚ Antidepressants‚ gastrointestinal‚ dermatological‚ respiratory‚ cancer drugs‚ dermatological medications‚ Health drinks (Lucozade‚ Ribena‚ and Horlicks)‚ toothpaste (Aqua Fresh)‚ etc. The company is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. CALCULATION OF KEY RATIOS TABLE OF FINANCIAL INDICES FOR CALCULATION OF KEY RATIOS
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