Introduction The willingness of consumers to purchase a product or service is the fundamental source of profit for any business. Understanding consumer behavior is the first step in making profitable pricing‚ advertising‚ product design and production decisions. In order to make marketing decisions‚ managers need to know how consumers choose the bundle of goods and services they actually purchase from all possible bundles that they could purchase. Managers should be aware of the consumer-choice
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the demand curve? To show what the consumer should do to maximize utility‚ a budget line must be added to the preferences shown in the indifference curves. The picture below adds one. Point a is not attainable because it lies to the right of the budget line. The consumer is indifferent between points b and d because they lie on the same indifference curve‚ but point d is cheaper than b because d lies below the budget line. The consumer wants to get on the highest indifference curve affordable
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is the curve resulting when the above data is graphed‚ as shown below: Production Possibility Frontier The PPF shows all efficient combinations of output for this island economy when the factors of production are used to their full potential. The economy could choose to operate at less than capacity somewhere inside the curve‚ for example at point a‚ but such a combination of goods would be less than what the economy is capable of producing. A combination outside the curve such as
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Learning Curve “A” Case Understanding Learning Curves Jenny Wilson is a buyer at Flextron‚ a manufacturer of large industrial pumps. She has a requirement for a customized subassembly that a preferred supplier‚ Vistral‚ is building for the first time. She is preparing for negotiation with Vistral‚ where a key issue will be the price of the subassembly. Given the unique nature of this subassembly‚ Jenny expects to incorporate into the contract price reduction targets based on learning curve estimates
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10/18/10 Customer Value Curves - The Swatch Revolution Swatch represented a strategic business model innovation for the watchmaking industry. In essence‚ its introduction reconceptualised what the business was about by converting a functional product into an emotional one. This in turn‚ increased the total pie of value available for the watchmaking industry; consumers now desired watches for both functional and fashionable purposes. Making watches fashionable and fun unearthed a potential in
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1. When a good or service satisfies wants‚ we say that it provides: A. utility maximization. B. opportunity cost. C. revenue potential. D. utility. 2. Refer to the above data. The value for Y is: A. 25. B. 30. C. 40. D. 45. 3. Refer to the above data. The value for X is: A. 15. B. 5. C. 55. D. 10. 4. Refer to the above data. The value for W is: A. 15. B. 20. C. 25. D. 30. 5. Refer to the above data. The value for Z is: A. -5. B. +5. C. -10. D. zero. 6. A product
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11/30: (Bring pencil and calculator) Exam Review: GDP: * Y = C + I + G + ( X - M ) Pent-Up Demand “If you want to slow an economy to a screeching halt‚ make tax policy uncertain.” Fiscal Cliff: * Jan 1‚ 2013 * Bush era tax cuts expire‚ increasing tax rate for ALL income groups * Automatic spending cuts (Official) Start of the last recession: * December 2007 (Official) End of last recession: * June 2009 Chapter 16: * Not on final‚ but know the difference
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yield curve and how is it made. The yield curve‚ is a graph that depicts the relationship between bond yields and maturities‚ is an important tool in fixed-income investing and attempting to predict future recessions given its track record. Investors use the yield curve as a reference point for forecasting interest rates‚ pricing bonds and creating strategies for boosting total returns. The yield curve has also become a reliable leading indicator of economic activity.(PIMCO) A yield curve is a line
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Why the aggregate demand curve slopes downward: To answer this question‚ we recall that the components of economy’s GDP: Y = C + I + G + NX We assume that government spending is fixed. The other three components: consumption‚ investment‚ and net exports depend on economic conditions and on the price level. 1. The price level and consumption: The wealth effect: Ex: The nominal value of a dollar is fixed‚ yet‚ the real value of a dollar is not fixed. Coca Pizza 1 $ 1 0.5$ 2 → A decrease
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standard deviation can never be 0. Explain your response. (1 point) False-if the SD can be zero then the variance can also be zero. If variance of zero is squared then‚ it will still be zero. The Pearson r correlation coefficient is used with _____ level data. Pearson r coefficients can range from ______ to ______. (2 points) Interval/ratio level data. 0.00-+/-1.00 A researcher is investigating the effects of anxiety on creativity. Individuals with varying levels of anxiety are asked to complete
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