Journal of Case Research Volume II Issue 02 Communicating in a Crisis and the Role of a Business Leader: The Case of Jet Airways Payal Mehra1 Jet Airways: Background Jet Airways (India) Private Limited was a reputed private airline in India with an average fleet age of 4.45 years. Jet flew to 63 destinations spanning the length and breadth of India and beyond‚ including New York (both JFK and Newark)‚ Toronto‚ Brussels‚ London (Heathrow)‚ Hong Kong‚ Singapore‚ Kuala Lumpur‚ Colombo
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7144-11-1CSQ AID: 1112 | 28/05/2013 jet blue or west jet both have some goal to draw customer attention that is low cost travel with unique amenities like TV in every seat ‚ and its heavy reliance on information technology through out the business was a critical factor in achieving that goal. → over the past years‚ customers have been heavily relying on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets and also check-in
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Why did Jet Airways announce retrenchment? The announcement was done due to rise in aviation fuel. Jet Airways thought through retrenchment the expenditure can be controlled which was going high due to fuel prices. What was the immediate reaction in the environment? Employees were protesting as they were with no job. By seeing the employees of Jet in such a situation‚ political parties supported them. Due to this government was forced to rethink on the hike of the prices and as well as
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WestJet Case Study Current Market Situation Strengths The greatest strength of WestJet is their brand image. Through their superior customer service‚ WestJet has become one of the most trusted brands as well as Canada’s preferred airline. (Anonymous‚ 2011)‚ (marketing weekly news‚ 2012) One of the most important strengths of WestJet is their ability to provide low fares to consumers because of their low cost structure. (Yannopoulos‚ 2011) A key strength for WestJet has been the ability
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MANAGEMENT 100 800 WORD SUMMARY 836 WORDS EXCLUDING REFERENCES EasyJet EasyJet Airline Company Limited headquartered at London Luton Airport is the UK’s largest budget airline measured by number of passengers carried‚ operating domestic and international scheduled services. Easy Jet has grown through a combination of acquisitions and base openings fuelled by consumer demand for low-cost air travel. Ryanair another budget airline is currently Easyjet’s
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After making the Preliminary Final last year‚ the Newtown Jets would be disappointed in their eleventh placed finish this season. Recording only six wins‚ the Jets were far too inconsistent to be competitive in 2017‚ conceding 26 points per game. They also faced a minor speed-hump at the start of the year with Issues surrounding the usage of Henson Park meant they weren’t able to play at their spiritual home ground until Round 8. Their Highlight Moment A fantastic victory against Penrith was arguably
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Case Study 3: Jet Blue: High-Flying Airline Melts Down 1. After the unfortunate storm of February 2007‚ JetBlue’s image was quite diminished. The storm caused the cancellation of almost 1‚900 flights. This in turn caused JetBlue to lose a decent amount of money. Additionally‚ this incident jeopardized JetBlue’s image that previously was stellar. In order for JetBlue to regain their image they would need to take necessary steps beyond refunds and vouchers. I would recommend that JetBlue first
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Etihad-Jet Airways deal Etihad Airways of the United Arab Emirates and Jet Airways of India yesterday announced that the UAE national carrier has agreed to subscribe for 27‚263‚372 new shares in Jet Airways at a price of INR754.74 per share. The value of this equity investment is $379 million and will result in Etihad Airways holding 24 per cent of the enlarged share capital of Jet Airways. Etihad Airways’ wider overall commitment to Jet Airways includes the injection of $220m to create and strengthen
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1. How did the concept of LCC emerge in India? Which factors encouraged the growth of LCCs? Ans 1.: The history of aviation industry dates back to 1930 when the Tata group launched the Tata airlines. Though at that time the entry of private firms were restricted but after the liberalization the entry of private owned airlines operators and LCC emerged in the Indian market. By 1994 the government approved the entry of private players in the market. LCC emerged as the main concentration
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Jet Blue Airways: Case Study 1. Draw up a SWOT analysis and describe JetBlue’s Strategy. Strengths * Low cost airline fares and operations * Experienced management * Creating demand in under-served markets * Customer service oriented (i.e. leather seats with more legroom‚ in-flight entertainment‚ better refreshments than competition) * Political backing and support * Competitive pay and benefits increasing employee retention Weaknesses * Sustaining low cost
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