Integrated Marketing Communication Nike and Liu Xiang: Crisis Management in Celebrity Endorsement Group 3 Shweta Zacharia Kern Rachita Swarooparani Nike * World’s leading supplier of athletic gear * A major sponsor of various global sports events and high-profile athletes and athletic teams * Entered into China in 1980 * Considered to be the ‘coolest’ brand in China- success due to clever marketing Liu Xiang * One of Nike’s most important brand ambassadors in
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known within China by his temple name‚ Gaozu (Chinese: pinyin: Gāozǔ)‚ personal name Liu Bang (Wade-Giles: Liu Pang)‚ was the first emperor of the Han Dynasty‚ ruling over China from 202 BC to 195 BC. Liu Bang was one of the few dynasty founders in Chinese history who emerged from the peasant class (another major example being Zhu Yuanzhang of the Ming Dynasty). In the early stage of his rise to prominence‚ Liu was addressed as "Duke of Pei"‚ with the "Pei" referring to his hometown of Pei County
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Bernie Liu‚ an architect by profession‚ is an entrepreneur at heart with a dream and a vision. In 1986‚ right after the People Power Revolution‚ Bernie together with close friends from college and supported by his family who were then garments manufacturers‚ conceptualized‚ produced and marketed an initial product line of one-sized T-shirts with catchy prints–all targeted at the youth market. And so Penshoppe was born! Today‚ the merchandise mix of Penshoppe‚ the anchor brand of Golden ABC
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certain goods. Assimilation: the adoption of a conqueror’s culture by a conquered people. 2. Taking Notes Create a spider map to record the methods that Han rulers used to centralize the government. The method I think that was most important was Liu Bang lowering taxes and softening harsh punishments because people throughout the empire appreciated the peace and stability that he brought to China. 3. Identifying Problems I think the economic and social problems were most responsible for weakening
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In the first sentence of Hung Liu Pollock states‚ “Painting is a returned gaze upon an absence‚ a loss that is summoned back to meet us at the surface where the painter has worked and history has been invoked.” In other words‚ Pollock describes Liu paintings as a reimbursed western gaze on forgotten women‚ reclaiming them to history by depicting them as prostitutes‚ mothers‚ and warriors. For example‚ Liu’s paintings give a modern spin on old Chinese values and images. Pollock’s theory of absence
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Sharon Lei English 101 Professor Ewan Magie 13 October 2013 Critical response to Eric Liu: “Note of a Native Speaker” Eric Liu is a writer for MSNBC and a fellow at the New American Foundation. In his essay “ Note of a Native Speaker” he starts off listing way that characterize that he is “white”. He discussed how he did not ‘ask” to be white. That he began his assimilation‚- which means “whiting” before he was born .He described how he was raised in a non “typical “ Chinese family that
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Hung Liu: The Chinese-American Artist By: Daniel Cagape ARTS 2F 10:30AM “The mind changes‚ the word changes‚ time doesn’t stay still‚ history is a verb‚ it is ongoing‚ there is no past tense‚ future tense‚ history is constant” Hung Liu told interviewer Rachelle Riechart (Riechart). Hung Liu is a Chinese woman who was born in Changchun‚ China in 1948. She was born during the age which we call the Chinese Cultural Revolution‚ which heavily impacted her life. She lived in China for 36 years and
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Mr. Liu has myopia. He has to wear his glasses every day. His vision is getting worse every day because of aging. Twenty years ago‚ Mr. Liu did not need to wear a pair of glasses. He could see things really clear. Now‚ Mr. Liu has to wear his glasses every day‚ so he can read his newspaper. Mr. Liu cannot hear really well‚ he needs people to talk to him really loud‚ so he can hear them. When Mr. Liu was young‚ he could even hear people whispering. Along with aging‚ sometimes Mr. Liu needs to wear
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should play professional sports early because not everyone has an exceptional talent in sports and professional sports need a long time of strict training. If a person has the talent‚ he should treasure the chance and make an early effort to do it. Liu Xiang‚ a well known world sprinter‚ had an exceptional talent in short-running and came to his instructor’s attention in 1990. After that‚ he made a lot of effort for 14 years special training. Finally‚ he won the world champion and broke the world
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COURSE Diploma of Business & Enterprise (3113C0207) UNIT OF STUDY Business Law (3113C0207U02) ASSESSMENT TITLE Assignment 2-Sichuan University ASSESSMENT TYPE Essay and Case Studies Instructions • Weighting This assessment is worth 20% of your final result for this unit of study • Due Date End of week 13 • This assignment has 4 questions. Each question is marked out of 10 and the total marks will be converted to a mark out of 20. All questions must be answered
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