RETAIL MARKETING PROJECT INTERIM REPORT LITERATURE REVIEW AN EMPIRICAL STUDY OF THE GROWTH PROSPECTS AND PROFITABILITY OF FDI IN RETAIL SEGMENTS OF INDIA Submitted to: Prof. Sapna Parashar Date: 23-07-2008 Submitted by: Arnab Sinha 071108 INDEX INDEX 2 CONCEPTUAL ANALYSIS 3 Summary of Retail Market in India and FDI in Indian Retail 3
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customers’ attitude on consumption so that families‚ who were in middle-class customers‚ consumed in the discount stores‚ cheap hotels and supermarkets. These negative effects led to the drops of outputs and annual profits. Richard Dodd‚ of the British Retail Consortium (BRC)‚ said: “The level of discounting is deeper‚ more widespread and longer than it has been in living memory. Previously it has been confined to short bursts‚ but we’re now seeing a more
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The Gap‚ Bloomingdale’s‚ McDonald’s‚ The Sports Authority‚ Starbucks‚ JC Penney‚ to online retailers like Amazon.com and eBay to favorite local shops and hangouts. Whatever selection is made‚ ask students to concentrate on the specific aspects of retail strategy‚ such as: (1) intended target market of the retailer; (2) nature of merchandise and services and the specific consumer needs sought to be satisfied; (3) product variety and assortments carried; (4) store location strategy; (5) pricing strategies;
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Literature Review on Strategic Management with Emphasis on Porter’s Theories as Applied in Current Decision Making Abstract This review provides an overview of a few of the key topics that have defined the strategic management field since the later twentieth century. Strategic planning‚ strategic planning frameworks and strategy implementation issues are discussed both from a historical and modern perspective. Michael Porter’s frameworks and generic strategy provide an excellent backdrop
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I. Introduction Creativity is regarded as the major contributor to an organization’s competitiveness. However important creativity is‚ there has been a general problem in the management of creativity. Amabile (1998) claimed that most management impeded creativity in the name of evaluation‚ control and productivity. Managers often referred creativity to the imaginative approach people adopt in problem solving but ignored the importance of expertise and motivation. It is especially significant that
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RESEARCH PAPER Earnings management: a literature review S. Verbruggen‚ J. Christaens‚ and K. Milis HUB RESEARCH PAPER 2008/14. FEBRUARI 2008 Hogeschool – Universiteit Brussel Stormstraat 2‚ 1000 Brussel‚ Belgium T: +32 2 210 12 11 F: + 32 2 217 64 64 Earnings management: a literature review S. Verbruggen‚ Hogeschool Universiteit Brussel Prof dr. J. Christaens‚ Universiteit Gent Prof. dr. K. Milis‚ Hogeschool Universiteit Brussel Abstract Based on a literature review of major accounting
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CHAPTER TWO 2.0 LITERATURE REVIEW 2.1 Introduction Over the last two decades‚ Performance Information‚ its implementation and presentation to the end users which directly refers to the subject of performance measurement (PM) has gained increasing interest and recognition in the general management literature‚ leading Neely (1999)‚ when referring to the many contributions on the subject‚ to talk about the Performance Measurement Revolution. He demonstrated that between
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Literature Review Outline Motivation of employees and creating harmony in the workplace Three issues that considerably add to higher levels of employee motivation and performance‚ Nemerov (1993) Supervisors should enhance the motivational climate in the workplace‚ Atwood (2004) Employees Motivation and Theories and their Implication for Employee Retention within Organizations‚ Ramlall (2004) Management style of managers in Sierra Leone is based on autocratic-democratic approach Employee can
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Definition of Retail Marketing Retailing is defined as a conclusive set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. The word ‘retail’ is derived from the French work retailer‚ meaning ‘to cut a piece off’ or ‘to break bulk’. Retail marketing is comprised of the activities related to selling products directly to consumers through
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ABSTRACT Retail Management has become a very challenging job as the organisations are to face a rapidly changing socio-economic environment and to face stiff competition due to globalisation. Many universities in India have included retail management as a subject of study in the fields of Commerce at various levels. Retail Management is universally relevant. The commerce curriculum is incomplete without a paper on retail management. Important retail management concepts have been explained
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