No time for this To establish that an advertisement is false‚ a plaintiff must prove five things: (1) a false statement of fact has been made about the advertiser’s own or another person’s goods‚ services‚ or commercial activity; (2) the statement either deceives or has the potential to deceive a substantial portion of its targeted audience; (3) the deception is also likely to affect the purchasing decisions of its audience; (4) the advertising involves goods or services in interstate commerce;
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“EFFECTIVENESS OF RADIO ADVERTISEMENT IN INFLUENCING THE BUYING BEHAVIOR OF STUDENTS FROM SELECTED COLLEGES OF POLYTECHNIC UNIVERSITY OF THE PHILIPPINES‚ MANILA: AN ANALYSIS” A Research Paper Presented to College of Business Administration Department of Marketing Management Polytechnic University of the Philippines Sta. Mesa‚ Manila In Partial Fulfillment of the Requirements for the Subject MARK 4113 Thesis Writing by BSBA MM 3-1D Balatayo‚ Ramon Jr.
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in order for any company or product to succeed the advertisement must deliver a powerful message which attracts the consumer’s attention (Creativenerds 2010). That is because “advertising can achieve communications object such as informing people about brands‚ it can create awareness and it can move people closer to choosing one brand rather than another.” (Blithe 2009) Humour has become a mainstay of advertising campaigns and has proven to be one of the most effective methods ever devised for
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Adidas: Strengths -Strong success in Europe -High-performance products -Recent selling of subsidiary “dog” Salomon -In many invents is the biggest sponsor -Strong management team. -Strong control over its own distribution channel. -In the soccer industry‚ it has a stronghold. -No bad reputation like child labour or environment pollution. -Diversity and variety in products offered. -Strong financial position with minimal long term debts -Innovative designs in footwear enabling consumers
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The Misconceptions of Alcohol Abuse IRV MES [University] Part I Abstract The unsafe use of alcohol has a grave effect on public health and is considered to be one of the main risk aspects for poor health globally. The concept of the harmful use of alcohol is wide-ranging and includes the drinking that causes detrimental in well-being and social consequences for the drinker‚ the people surrounding the drinker and community at large‚ as well as the forms of drinking that are
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Stereotype is generally a generalization about a group of people that other people make based on their personal experiences or limited knowledge. In advertising industry‚ stereotypes conform to a visual pattern of appearance and behavior that is easily recognized and understood to communicate to the audiences. Sometimes stereotype is deliberately set up to stimulate demand particularly in women and beauty business. Producers create needs by using images of ideal women which are
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science. This science is about what is seen yet not seen at the same time. It is about triggering feelings and emotions without the realization that said feelings were ever taken advantage of. In the scope of things‚ it is truly about trying to connect the viewer with the product at all costs and with no consideration to the state or ideas it may place on people. In a Baume & Mercier ad found in the September 2014 edition of Forbes Magazine‚ it is a timepiece up for sale. The ad is simple yet elegant
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What is a customer database? Definition of marketing? Matching organisational resources with environment opportunities The tactical role of marketing research is to make more informed marketing decisions provide relevant information to business managers determine information needs Marketing management information systems gather internal and external information on a continuous basis The marketing research process involves
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L’Oreal This magazine ad is about a skin product for women. It says “L’Oreal facial cleanser is proven to remove Acne-causing bacteria in just one wash”. The ad utilizes a female actress because; it shows how well the L’Oreal skin product has helped her skin remain breakout- free. This ad also includes a picture of the product and a face pad to demonstrate how to clean your face when using the product. Although producers claim this acne fighting product works‚ is the L’Oreal facial cleanser worth
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Diseconomies of scale A more precise definition is that long run average costs per unit rises with an increase in output.This can b shown in the diagram below: [pic] The rising part of the Long Run Average curve illustrates the effect of diseconomies of scale. Beyond Q1 (ideal firm size)‚ additional production will increase per unit costs. Diseconomies of scale are rarer than economies of scale and they are often offset by economies of scale that exist in the same business. This can make
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