Qn 1) Explain what is Levi’s brand image and what makes up its brand equity. In this regard‚ assess the role of its flagship 501 jeans product. (40 marks) Brand image can be defined as perceptions about a brand as reflected by the brand associations held in consumer memory. It is basically what exists in the mind of consumers‚ total of all the information they have received about the brand from experience‚ word of mouth‚ advertising‚ packaging‚ services etc. And the information is modified by selective
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Chinese markets Flexibility Patience Persistence Most Emerging markets with a few unique twists Best way to enter the markets for companies Exporting to China: Advantages: Effective‚ especially for small and medium size companies can’t make any significant financial investments; they sell to China through local distributor or producer. Challenges: Sales person could become more rely on Chinese distributor Chinese distributor sells multiple products even the competing ones‚ hard to monitor
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Victory Motorcycle “Victory Motorcycles is a motorcycle manufacturer based in Spirit Lake‚ Iowa‚ United States‚ which began production of its vehicles in 1998. Its parent company‚ Polaris Industries‚ created the firm following the modern success of Harley-Davidson. Victory’s motorcycles are designed to compete directly with Harley Davidson and similar American-style motorcycle brands‚ with V-twin engines and touring‚ sport-touring‚ and cruiser configurations. The first Victory‚ the V92C‚ was
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ENEMY CENTRED Enemy centred can be divided by four categories. They are security‚ guidance‚ wisdom and power. Security is always wondering what he is up to you‚ a security is volatile; seek justification and validation from the likeminded. Second is guidance. Guidance is when a person depends by your enemy actions and we will make decision based on what will thwart our enemy. Wisdom‚ your judgment is narrow and distorted‚ defensive‚ over react and tends to paranoid and last is power. Power
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primary one being class conflicts. The Chinese government has already realized the problem and every year it comes out with some relevant policies to stop house prices increasing‚ such as increasing loan interests for buying a house‚ tightening mortgage limits of house loan‚ and shortening the installment time limits in order to discourage investment in housing. Even so‚ the housing price problem still is not solved. In my paper‚ I identify what caused the Chinese housing prices to become artificially
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TUTORIAL PREPARATION INTERNATIONAL MARKETING (MKT 343) 1. How can companies learn from Honda’s investment in the Indian market? Honda had showed a great way to invest in the Indian market as in they choose to generate a new model in vehicle aspect. During that time‚ Honda arrived at the right time because the country is under low vehicle-penetration rate and the country expects vehicle production will increase by 9% annually to 2011. Before Honda starts its business over the country‚ they
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Honda’s entry into the US motorcycle market? The Boston Consulting (BCG) Report suggested that Honda entered the US motorcycle market with the plan approach. Advanced planning which was tailor-made for the US market was prepared before entering the country. On the other hand‚ Richard Pascale’s report‚ which consists of an interview with the top management of Honda at that time‚ showed that Honda entered the US market successfully with their experience in the Japanese market‚ i.e. the emergent approach
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Is there always a question you get asked but have no idea how to answer? One question that just about all motorcycle riders struggle to answer‚ is “why?” The question is almost inevitable and always followed by some horrific motorcycle accident that some person’s ex-brother-in-law’s best friend was in. When it does come about‚ the answer always comes to mind immediately. Yet right when it is about to roll off the tongue‚ a blank is drawn and then an “uhh” or “well” results. After some wandering eyes
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Fall 2013 Professor Guofu Tan Department of Economics University of Southern California Topic 11: Banks and Financial Markets 2 1. 2. 3. 4. 5. Basics: Saving and Capital Formation Basics: The Financial System and the Allocation of Funds to Real Investment The Financial System in China Reform the Banking System Development of Financial Markets Econ 346: Economics of Transition and Development: China Guofu Tan Basics: Saving and Capital Formation 3
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MANAGEMENT OF SUPPLIERS Taiwan-based memory manufacturer Power Quotient International Co. Ltd (“PQI”) had an established system for selecting‚ assessing and managing suppliers. A scoring system that assessed suppliers in areas ranging from technical expertise to service quality and responsiveness made it easy for the management to spot suppliers’ strengths and weaknesses and to decide whether to keep a supplier at arm’s length or to cultivate a strong relationship with the supplier. PQI had just
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