Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
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htm EJM 40‚7/8 Seven dimensions of corporate identity A categorisation from the practitioners’ perspectives T.C. Melewar Brunel Business School‚ Brunel University‚ London‚ UK‚ and 846 Received August 2003 Revised September 2004 and April 2005 Accepted May 2005 Elif Karaosmanoglu Istanbul Technical University‚ Istanbul‚ Turkey Abstract Purpose – This paper investigates what organisations perceive as the essential components of corporate identity concept and their contents. It proposes
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Corporate Transparency vs. Business Performance Throughout history‚ mankind has had innumerable moments of corruption and greed. From the City-State wars in ancient Greece to the organized crime during the prohibition‚ human beings have always been prey to the desires of wealth and power. While our current society may seem civilized compared to those eras‚ the shallow traits which haunted mankind then are still in play in today’s society. There are always going to be people looking for a way to
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products and good services. The society concerned more about the business ethic and environmental issues. Companies are expected to act virtuously nowadays. The ideas of Corporate Social Responsibility and Corporate Citizenship are spreading faster than ever before and become one of the hottest business models in the recent decades. “Corporate Social Responsibility (CSR)” is defined as “the commitment of business to contribute to sustainable economic development‚ working with employees‚ their families‚
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ORGANISATIONAL STRUCTURE Definition of corporate governance “…is the process and structure used to direct and manage the business and affairs of the company towards enhancing business prosperity and corporate accountability with the ultimate objective of realizing long term shareholder value‚ whilst taking into account the interest of other shareholders”. The Board of Directors (Board) of PETRONAS Gas Berhad in this Corporate Governance Statement complies with paragraph 15.25 of
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Who is the Corporate Fool? Not much unlike the courtroom jesters‚ the Corporate Fool is one who operates within the corporate system‚ yet is not afraid to highlight the hubris‚ follies and myopia of the leaders of the organization. The Corporate Fool is the reality check to every over-confident leader‚ a solution to gun-point problems and a divergent lens for visionary leaders. However‚ just as the power that a single monarch once held‚ is sometimes dispersed amongst the top management of present-day
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Literature Review Corporate Identity What is corporate identity? The task of defining corporate identity is challenging. Different views and definitions were introduced to the concept. The first time the “corporate identity” term was used was in 1957 by Lippincott and Margulies (Cornelissen & Elving‚ 2003). It was constrained by the visual representation of the organization by which means it identify itself. The understanding of the concept has expanded later to include all the characteristics
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1) What is corporate governance? Contemporary corporate governance started in 1992 with the Cadbury report in the UK Cadbury was the result of several high profile company collapses is concerned primarily with protecting weak and widely dispersed shareholders. Corporate Governance is a mechanism through which boards and directors are able to direct‚ monitor and supervise the conduct and operation of the corporation and its management in a manner that ensures appropriate levels
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What is Corporate Communication? * A department with many functions * A set of communication products * A process to communicate key messages Corporate communications are a powerful management tool if approached with strategic integrity‚ alignment and focus. An organisation performing with coherence and its energy focused on a specified goal is far more effective than one that allows confused and inconsistent messages to disseminate from management. Communications is the only vehicle
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CORPORATE GOVERNANCE Corporate governance refers to the system by which corporations are directed and controlled. The governance structure specifies the distribution of rights and responsibilities among different participants in the corporation (such as the board of directors‚ managers‚ shareholders‚ creditors‚ auditors‚ regulators‚ and other stakeholders) and specifies the rules and procedures for making decisions in corporate affairs. Governance provides the structure through which corporations
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