Product features Topshop is a well-known brand in United Kingdom as it was founded there; they have three hundred stores in the country. According to Topshop’s website it claimed that they update their stocks five days in a week with three hundred new items. That is how they attract their regular customer to keep track with their fashion trend. However in Malaysia specifically in Kuala Lumpur‚ they receive shipment from United Kingdom two days in a week. Therefore‚ customers are able to find out
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ACORN Market segmentation is about understanding the needs of customers & also how they decide between one offer to another. This insight is normally used to form groups of customers who share the same value criteria. Companies are then able to identify which group of customers it’s most likely to suit best & which product meets the needs of its chosen segments. The main objective of segmentation is based on how to win & retain the customers you want to serve. Characteristics are divided into different
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Adolescence is a time for learning and growth. This time can be easier to handle by some than others. For some it can be a revelation of new experiences and ideas‚ while adolescence can also be a difficult‚ stressful time for those trying to discover themselves. This can affect themselves as well as those around them. During this time‚ adolescents are likely to identify with those around them‚ their peers. Identifying with peers can help adolescents along by giving them the opportunity to see
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which it is doing so. Retailers today have found themselves to be in competition with each other over fashion trends‚ creating ‘fast fashion.’ Fast fashion was created in early 2000’s with the trend boho chic. Young inspirational figures such as Kate Moss and Sienna Miller were seen in new fashions and the consumer did not want to wait another season for this trend forcing retailers to bring the production forward. Ex-Brand Director for Topshop‚ Jane Shepherdson explained that when Sienna wore a gilet
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for male customers and is now run as a separate chain‚ although some stores are co-located Product Topshop product are basically following the current trend‚ for example ‚ ’New Age Constalation’‚ ’Swedish Summer’ and ’Snake Valley’. In May 2007 Kate Moss designed her first collection exclusively for Topshop. It was launched across the UK in the chain’s 225 stores. The collection of fifty designs included clothes‚ bags‚ shoes and belts‚ where prices range from £12 for a vest top to £150 for a cropped
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Louis Vuitton • FRANCE Giant Louis Vuitton cases at the boutique in France. Louis Vuitton • FRANCE Fall 2006-Winter 2007 Campaign • Pharrell Williams to lead men’s line • Multiple female models to lead women’s line…ex: Naomi Campbell & Kate Moss Louis Vuitton • FRANCE “The idea is of a cloud made of glass”: one of Mr. Gehry’s designs. Frank Gehry to design new culture center. Louis Vuitton - Hofstede• FRANCE • Individualistic • Medium-Low in Masculinity – Concerned with quality
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Kate Moss. What comes to mind when you hear that name? Supermodel‚ Drug Taker‚ style-icon‚ mum‚ actor‚ singer or a walking billboard of what you will see every teenager around the world wearing the next week? As a matter of fact she comes under all those things. Katherine Moss born on the 16th of January‚ 1974 was the English teenager who was discovered at the age of 14 by the founder of an exclusive modeling agency in New York. Sarah Doukas as she is called spotted Moss at the JFK Airport in
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Kate Moss Kate Moss was born in Surrey‚ England in 1974. She had a quite normal childhood in this county south in England‚ before she was discovered at the age of 14 in 1988‚ at JFK Airport in New York‚ after she and her family had spend a vacation in the Bahamas. The woman that discovered her was Sarah Doukas‚ founder of a famous model agency named Storm Model Agency. As a thin and unsecure teenager‚ Kate said yes to Sarahs offer and the photos of her were published in several teenage- magazines
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McQueen was known for his lavish‚ unconventional runway shows. McQueen has been credited with bringing drama and extravagance to the catwalk. He used new technology and innovation to add a different twist to his shows and often shocked and surprised audiences. The silhouettes that he created have been credited for adding a sense of fantasy and rebellion to fashion. “VOSS” SPRING/SUMMER 2001 THEATRE IN FASHION ‘Voss’ stands out in the array of Mcqueen’s unconventional runway shows. It is also known
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dreams and became royalty. Although a film written strictly from one’s imagination‚ Kate Middleton‚ Duchess of Cambridge‚ could very well be thought of as another one of those classic Disney princesses. Just an average girl who had a normal life is now in line for the throne. Some may say she was willing to do anything to make her childhood dreams reality‚ while others are convinced it really is true love. Kate Middleton‚ given the name Catherine Elizabeth Middleton‚ was born in Reading‚ England
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