November 23‚ 2012 JOLLIBEE FOODS AND CORPORATION Mission To serve great tasting food and bringing the joy of eating to everyone Vision We are the best tasting QSR [Quick Service Restaurant] The most endearing brand that has ever been... We will lead in product taste at all times... We will provide FSC [Food‚ Service‚ and Cleanliness] excellence in every encounter... Happiness in every moment... By year 2020‚ with over 4‚000 stores worldwide‚ Jollibee is truly a GLOBAL
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Jollibee report in Vietnam Table of contents I. Executive summary 6 II. Introduction 7 III. Jollibee Foods Corporation in Vietnam report 8 1. The context of Jollibee Food Corporation business strategy 8 2. The key stakeholders of the company in Vietnam 9 3. Conduct an external environment and organizational audit of the company 12 4. Analyze the strategic position of Jollibee Food Corporation in Vietnam using appropriate techniques 19 5. To demonstrate ability to think strategically
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Jollibee Foods Corporation (A) From the brief description in the case‚ ascertain the underlying structure and economics of the fast food industry. The fast food industry began in California and spread throughout the world. THe major goal was to serve time-constrained customers by providing good-quality food in a clean dining environment and at a low price. Profitability depended on high customer traffic and tight operations management. Store location was critical as it involved large investments
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1. Jollibee was able to build the dominant position in fast food in the Philippines because it was based on “Five Fs”: friendliness‚ flavorful food‚ fun atmosphere‚ flexibility in catering‚ and focus‚ which fitted the Filipino customer’s habit. Additionally‚ since it was a local brand‚ it understood the customers well. For example‚ it offered spicy burgers that McDonald couldn’t offer. Furthermore‚ the political and economic crisis that occurred in 1983 led most foreign investors and competitors
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THREE PERCEPTIONS OF PROJECT COST ♦This is a shortened version of the “Three Perceptions of Project Cost—Cost Is More Than a Four Letter Word” Article. You may find the full article in Project Management Journal‚ June 1986. ©1987 by the Project Management Institute. Project cost seems to be a relatively simple expression‚ but "cost" is more than a four letter word. Different elements of the organization perceive cost differently‚ as the timing of project cost identification affects their particular
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This case study explains that in Middletown‚ PA in March of 1979‚ there was a nuclear disaster due to a mechanical failure. The United States Nuclear Regulatory Commission report that the failure prevented the main feedwater pumps to send water to the nuclear reactors to cool them down (Backgrounder on the Three Mile Island Accident 3). Due to this‚ the reactors began to overheat and eventually got to a point
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A successful story of JOLLIBEE Jollibee is a fast-food restaurant chain based in Philippines. Where by the founder is Tony Tan CakTiong. Something to share with of the successful story of JOLLIBEE! Tony Tan Caktiong’s Jollibee has been one of the most admired‚ most copied‚ most innovative and most professionally-run company here in the Philippines. It has been the number one fastfood chain overtaking giants such as Mc Donalds and Kentucky Fried Chicken or KFC. How did a local jolly red bee
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Springfield’s South End district has been struggling over the past 10 years. Businesses are starting to close and the area is very run down. Although the South End district has seen better days‚ the town of Springfield has started a rehabilitation project that includes fixing roofs‚ Windows‚ landscaping‚ and many other things as a way to try and rebuild the neighborhood. There is a lot of work that has to be done so it is still a work in progress but Springfield’s south end is on the rise for the
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1. How was Jollibee able to build its dominant position in fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonald’s? Jollibee initially built up its dominant position on a platform of Five F’s: flavor‚ fun‚ flexibility‚ family atmosphere‚ and friendliness. This philosophy fit with the habits of Filipino customers and enabled the firm’s success and expansion in Manila. Flavor was an essential element of this‚ since Filipino customers preferred
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Health Care Access Options Michele Frizzell HCS/490 February 2‚ 2015 Matt Jette Health Care Access Options Community can be defined as a social group of any size whose members reside in a specific locality‚ share government‚ and often have a common cultural and historical heritage (Dictionary.com‚ 2015). The health care needs of a community are contingent upon age‚ gender‚ race‚ and social class. This paper will address the marketing strategy of a web-based resource‚ walk-in clinic‚ and a retail
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