Creating a franchise starts with the customer. The franchisor needs to identify potential customers and produce a business format which will meet their needs and create wealth for both the franchisor and the franchisee. This paper proposes a strategic planning for a franchise system of a hostel. First‚ it provides a brief description of the latter. Then‚ it analyses the major factors that the hostel shall consider when embarking in franchising. This is followed by crafting a franchise system strategy
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Pamantasan ng Lungsod ng Maynila (University of the City of Manila) Intramuros‚ Manila GRADUATE SCHOOL OF MANAGEMENT PRINCIPLES OF MARKETING MAMA BEAR – CASE ANALYSIS VIEWPOINT Mama Bear Child Care Center – Mylene Bartolome‚ Antonette Evangelista‚ Mary Rose Ang and Alalyn Ramos. TIME CONTEXT Last quarter of year 2010. I. PROBLEM STATEMENT How can “MAMA BEAR” strategically expand their customer reach? II. STATEMENT OF THE OBJECTIVE To gain additional market segment in
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Franchise is the best way to run an international business Name: Chao CHENG Tutor: Fraser Hamilton Date: 25/11/2013 Course: Academic Skills Table of Contents 1.0 Executive Summary....................................................................3 2.0 Introduction................................................................................3 3.0 Main Section................................................................................4
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Food Factory™ Express Franchise Tool Kit Dear prospective franchisee: I would like to introduce you to FOOD FACTORY EXPRESS FRANCHISE OPPORTUNITY - THE FASTEST GROWING CHAIN OF ITALIAN QUICK SERVICE RESTAURANTS IN INDIA. Food Factory Express (quick self service concept) specializes in delivering a true Italian Experience to all classes of customers by selling Giant Pizzas by the slice‚ Imported Italian Pastas and more at prices ranging from Rs.19/- to 79/-. At Food factory Express‚ we
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1. Evaluation of Cinnabon 1.1 Background and Reliability The Cinnabon franchise was sourced from www.franchiseopportunities.com (Appendix 1). Cinnabon was founded in 1985 and have more than 1‚100 bakeries in over 55 countries‚ primarily in high-traffic venues. They are the current market leader among cinnamon roll bakeries. Cinnabon has won several awards (Appendix 2)‚ such as the World-Class Franchise award. Cinnabon is a Business Format type of Franchising that is fully integrated and fosters an
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Rys Hoang Entrepreneurship Mr. Brown October 15‚ 2010 7 Eleven Report I love to be the franchise of 7-Eleven which one is a third place ranking Entrepreneur magazine’s Top 10 Franchises for 2010. I want my business to be located in Houston. According to my research‚ 7-Eleven’s franchisees almost open their business in Dallas and Austin and don’t have any restaurant in Houston. So it will be a good opportunity for me to open the first one in Houston. I choose Houston’s central as a first place for
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be. SWOT Analysis The biggest advantage that Dual Pane Company has over the competition is that there is no competition. No one else has the ability to do what John Grayson’s machine can do. He has a fresh new idea that he will be able to franchise very easily and successfully. The overall state of the economy is a big factor in whether the home restoration market is doing well. Since the Graysons began business in August 2002‚ the economy has been favorable. In the Boston area‚ there has been
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of the franchise is a major disadvantage. Even though the franchise may provide pre-opening and on-going support‚ it may come at a price. Every franchisor will charge a franchise fee‚ the onetime payment to become a franchisee. Also a royalty fee will be charged which is a specified percentage of sales revenue. (Hatten 114) 2. Restrictions on freedom or creativity is another disadvantage. Most people start their own business to have more independence. When you decide to purchase a franchise‚ you have
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selling licenses to entrepreneurs in different parts of the country and franchising was born (Daszkowski‚ 2014). Even in the face of the recent worldwide economic slowdown‚ the franchise sector has grown and remained a significant global force. There is usually a much higher likelihood of success when an individual opens a franchise since a proven business model
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Jimmy John’s My personal reason to investigate Jimmy John’s is that I have had the experience of being a delivery driver for the franchise for the last two years. In this time I have learned some information about the business that is not commonly known and what happens outside of the customers’ views. In 1983‚ Jimmy John Liautaud perfected his award-winning bread and opened up his first Jimmy John’s restaurant. Jimmy John did not have a lot of money to start out his company and he was even unable
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