Press dossier Press dossier the Group Inditex‚ one of the world’s largest fashion distributors‚ has more than 4‚780 stores in 77 countries in Europe‚ the Americas‚ Asia and Africa. In addition to Zara‚ the largest of its retail chains‚ Inditex has other commercial formats: Pull and Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Uterqüe. The Group also includes more than a hundred companies associated with the different activities in the business of textile and fashion
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Inditex In 1963‚ Amancio Ortega opened for business enterprise manufacturing ladies’ gowns in a small workshop in A Coruña‚ since then its progress has been remarkable. Today‚ Inditex (Industria de Diseño Textil‚ SA) has become an international fashion retail composed of six business units: Zara‚ Pull & Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius and Oysho. Its organizational structure consists of several departments‚ corporate headquarters‚ the six business units mentioned above and a number
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be analyse in this essay is Inditex and particularly Zara‚ its main brand. Inditex Group is a textile company‚ the most important in the Spanish textile sector and one of the most important multinational and one of the most weighty multinationals in Spain. A Multinational Corporation can be defined as enterprises which own or control production or service facilities outside the country in which they are based (definition by the UN; Czinkota‚ 1992; page 298). Inditex can be classified as a multinational
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Market-Orientation During the past decade‚ market orientation has received considerable attention from both academics and practitioners. This trend reflects both a long standing neglect of construct‚ (Webster‚1988‚ Kohli and Jaworski 1990) and a widespread acceptance of its importance (Houston‚ 1986‚ Webster‚1988‚ Kohli and Jaworski 1990). Building on the initial research by inter alia Kohli and Jaworski (1990)‚ Narver and Slater (1990) Deshpande et al (1993) significant progress has been made in
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eating market orientationCreating a Market Orientation JOHN C. NARVER* Professor‚ School of Business Administration‚ University of Washington‚ Seattle‚ WA 98195 STANLEY F. SLATER Professor of Business Administration‚ University of Washington‚ Bothell‚ Bothell‚ WA 98021 BRIAN TIETJE Doctoral Student‚ School of Business Administration‚ University of Washington‚ Seattle‚ WA 98195 Abstract A market orientation is a business culture in which all employees are committed to the continuous
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Outline the evolution of market orientation By the evolution of market orientation we understand that marketing has gone through since the Industrial Revolution until the present. We can divide this evolution in 4 different stages or eras‚ from the oldest to the newest: Production Era Product Era Sale Era Marketing Era There are loads of differences between the different eras but the main difference is the goal the businesses try to aim in each era. Through the History the aims and goals of
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1: QUESTIONNAIRE 1 1 QUESTIONNAIRE TO MEASURE THE LEVEL OF MARKET ORIENTATION OF A FIRM The content of this supplementary note links with the following chapters: 1 (page 25)‚ 2 (page 41)‚ 18 (page 429) How to fill in the questionnaire In the box to the right of each statement‚ rate the firm using a scale of 0 to 10. The rating scale has 11 positions (see below): a score of 0/10 means that you‚ personally‚ totally disagree with this description; a score of 10/10 means that you fully agree
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How and why did exodus become a paradigmatic event both within the Old Testament and outside of the Bible? What is the enduring attraction of exodus? How can exodus as a paradigm be applied to someone’s personal or communal situation? Post your reflection to the Discussion Forum labeled Module 2.3-Exodus by Sunday 2/1/15. Exodus – how it became a paradigmatic event‚ and why? Boadt states that “The exodus marks the real beginning of the history of Israel as a people.” (127) Exodus refers to the
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A Market−Oriented Strategy for Small and Medium Scale Enterpri A Market−Oriented Strategy for Small and Medium Scale Enterprises A Market−Oriented Strategy for Small and Medium Scale Enterprises Discussion Paper Number 40 Kristin Hallberg IFC INTERNATIONAL FINANCE CORPORATIONbreak Copyright © 2000 The World Bank and International Finance Corporation 1818 H Street‚ N.W. Washington‚ D.C. 20433‚ U.S.A. All rights reserved Manufactured in the United States of America First printing April 2000
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Inditex Valuation IE business school 7/24/2013 1. Background 1.1 Company overview Inditex is one of the world largest fashion retailers with more than 5‚500 stores in 86 countries. The most famous brand that Inditex owns is Zara which opened its first store in 1975 in A Coruña‚ Spain. Besides Zara‚ Inditex also owns brands such as Pull&Bear‚ Massimo Dutti‚ Bershka‚ Oysho‚ Zara Home and Uterque. The growth of this company has been dramatically strong and steady for more than 10 years
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