Public Relations and Crisis Management Hung Fook Tong Table of Contents Executive Summary 2 Define and Explain the Crisis 3 Crisis Management Concepts and the Crisis 4 Crisis Management Strategies and Communication Strategies - Actual 5 Executive Summary This report critically defines‚ analyzes and provides recommendations on a recent crisis Hung Fook Tong (HFT) has encountered‚ product deficiency. Through crisis management concepts‚ communication strategies this report will show what
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[pic] Five-Year Marketing Strategy Plan Glacéau-Vitaminwater Prepared by‚ MKT 2310 (1) Marketing Management Group 6 Losia Ho (09019936) Rachel Ma (09017283) Maggie Kwong (08026831) Florence Ng (09012281) Tsang Hong Ming‚ Samson (08036810) Zou Yi (10503102) Contents Executive Summary 2 Company Description 3 Strategic focus 4 Situation Analysis 6 Market- Product Focus 11 Marketing Strategy 14 Financial Data and Projections 20 Control and evaluation 22
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Background Established in 1986‚“Hung Fook Tong” is one of the famous manufacturers and retailers of traditional herbal tea in Hong Kong which has over 70 retail shops with more than 700 staff members‚ self-invested factories in Hong Kong and Shenzhen and a sales network with extensive coverage. Mainly it serves customers with various kinds of Herbal Tea‚ Herbal soups‚ other non-herbal beverages‚ and snack (like dim-sums and sausages) on a price range of $8-$250. HFT also set up point of sales
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Bird Flu Crisis in Hong Kong Bird Flu Crisis in Hong Kong Introduction Do you know how many chickens do we consume every day? Three thousand‚ five thousand or more? We demand almost more than ten thousand chickens daily. What a big figure! We can see that chickens are very important to Chinese society. Chickens are a Premium3013 Words13 Pages Fast-Food & Organised Catering in Hong Kong: a Market Analysis FAST-FOOD & ORGANISED CATERING IN HONG KONG: A MARKET ANALYSIS © Access Asia Limited‚ 2001
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REPORT ON JEWELLERY INDUSTRY IN HONG KONG Prepared for Mr. Kevin Lee CEO of Sparkle Limited Prepared by Ms. Mary Chan Sales manager for Sparkle Limited On February 18‚ 201 Sparkle Limited Date: February 10‚ 2011 To: Mr. Kevin Lee‚ CEO‚ Sparkle Ltd. From: Ms. Mary Chan‚ Sales manager‚ Sparkle Ltd Subject: Report about Jewellery Industry in Hong Kong The attached report‚ requested by you dated Jan 5‚ analyze the current business opportunities in jewelley industry
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“Superior marketing in emerging market is all about tapping into the most affluent tier of customers in emerging-market-cities such as Delhi‚ Shanghai‚ Rio de Janerio and Moscow.” By TONG KAR HEI JENNY More than 20‚000 multinationals which are operating in emerging markets nowadays. [1] They spend a huge sum of budget in the emerging markets marketing campaigns to raise the brand awareness and to boost the sales. The trend is expected to continue to thrive for the coming decades due to the expanding
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The Final Year Project of “Competitive Edge of VITASOY” Coventry University - BABA Table of Content Chapter 1 Abstract…………………………………………………………………….3 Chapter 2 Background…………………………………………………………………….4-5 2.1) Background of VITASOY 2.2) Aim & Mission Chapter 3 Research Objectives Chapter 4 Literature Review Chapter 5 Methodology Chapter 6 Conclusion Chapter 7 Recommendation Chapter 8 Ethical considerations…………………………………………………………...19 Chapter 9 Scope and Limitation……………………………………………………………20
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Chow Sang Sang Holdings International Limited (Stock code: 116) Subject: Corporate Finance and Policies Date: 11 May 2013 TABLE OF CONTENTS I. COMPANY PROFILE .............................................................................................2 II. CORPORATE FINANCIAL PLANNING .............................................................3 FORECAST ANALYSIS FOR FY 2013............................................................................. 3 TURNOVER AND
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IN THE NAME OF ALLAH THE BENEFICIENT AND MOST MERCIFULL RESEARCH TOPIC: CRITICAL APPRAISAL OF DISPUTE RESOLUTION TECHNIQUES IN PROPERTY DEVELOPMENT IN NIGERIA. Property Development is adjudged to be the second most important need to human beings after food(Dugeri 1997 & Nwuba 2009).This perception is influenced as buttressed by (Leramo 2006) on the premise that Nigeria is the most Densly populated in Africa with an estimated population of 150 million people as released by National census
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of more than 70 years‚ Axe brand universal oil‚ a subsidiary company of Leung Kai Fook Group has been known to be one of the most popular leading medicated oil brand among consumers who seek for ailment treatment. The brand‚ which has its own factories‚ located at Singapore‚ Malaysia and China produces and exports over millions of dollars’ worth of Axe oil to the Middle East‚ Africa and China annually (Leung Kai Fook Medical Company‚2012). Easily identified by its distinctive logo‚ Axe oil has created
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