DEVELOP A MARKETING STRATEGY Organizational Overview 1) Develop an organisational overview that: a. Outlines the strategic direction and organisational objectives b. Outline the current size‚ capabilities and resources of the organisation‚ including any notable strengths and weaknesses c. Identify any gaps between the objectives‚ and the current capabilities and resources. Answer: Opportunities 1) Identify two marketing opportunities that meet the objectives and evaluate
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Develop market research plan Performance objective In this assessment you are required to establish guidelines for researching and gathering information and work with your staff to gather and evaluate the data. Assessment description You need to review existing policy and procedure documents (in the appendices of your Student Workbook) and develop guidelines for managing the process of gathering research information. You also need to identify and plan to acquire all resources necessary for supporting
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prices and better visibility and presence in the market. Houzit business‚ in order to further the profits and help more financial and presence growth would have to take some steps and apply some marketing strategies and tactics in order to gain that profitability. Organizational Review This assignment is divided into two tasks: Task 1 is the preparation of a report and Task 2 relates to the development of a marketing plan for Houzit. Houzit is considered to be a famous chain of homewares stores in
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Assessment 1 Case Study As a manger of 15 Houzit home ware stores which is successfully running in its second year. I am looking to develop a management plan for marketing information to monitor and review its progress for period of time in our organisation. As we are looking to cope with this advance online technology and growing market competition by providing standard home ware goods and service quality. We are also looking to increase our sale and revenue by finding the best solution or alternative
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HOUZIT HOMEWARE ORGANIZATIONAL OVERVIEW This assignment is divided into two tasks: Task 1 is the preparation of a report and Task 2 relates to the development of a marketing plan for Houzit. Task1 HISTORY The company is named Houzit Pty Ltd‚ it is a retailer for home wares. Houzit is a chain of homewares stores in Brisbane that specializes in bathroom fittings‚ bedroom fittings‚ mirrors and decorative items.. It is a growing business. It has 15 stores in Brisbane area‚ with all stores being
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Research Project Evaluation Findings: Houzit assortment of lighting fixtures for the market to add the category to determine the feasibility of conducting market research. Specific category‚ lighting accessories‚ home goods market is part of. Home of goods in the domestic industry are intertwined with new housing and renovations. The size of the industry: a wide range of new homes and renovation market in Australia‚ Queensland and Western Australia to determine the concentration of the demands of
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Develop marketing strategies Submission details Candidate’s name Phone no. Assessor’s name Phone no. Assessment site Assessment date/s Time/s The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective In this assessment task you are required to review and evaluate marketing opportunities
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UNIT CODE – BSBMKG607B MANAGE MARKET RESEARCH Training Package BSB07 - Business Services Training Package National Course Number and Name BSB60507 Advanced Diploma of Marketing TAFE NSW Course Number and Name 17857 Advanced Diploma of Marketing Version 3.0 Campus Newcastle Year 2014 Semester Onwards Skill Set (if applicable): Unit Code BSBMKG607B Unit Name Manage Market Research Assessment Event‚ Method and Due Date Assessment Event 1‚2‚3 – Due 4 August 2014 Units
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Assessment task 1 – Project Plan “Houzit” Marketing management plan Marketing objectives The market for home-wares in Brisbane is estimated last year at $175 million per annum with an anticipated growth rate of the percent in the coming year. Here I outline the following marketing objectives: 12% market share (up from 11%) Increase in sales by 8.5% over last year’s result No expansion stores are planned during this phase of consolidation and on average the stores achieved $24‚680 per week for the
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the irony is that the larger number of resources means that the competition is only getting stiffer every day. Engaging in marketing activities on a daily basis is vital for ensuring the growth and success of any company. The marketing plan for Houzit stores was developed over 12 months ago and I am actively engaged in implementing the strategies to achieve the marketing objectives. Specifically‚ I am instigating those marketing activities that meet the marketing objectives of a 12% market share
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