Young People and Social Housing – Case Study Mandy By Robert Palmer 1. Mandy is a young lady at risk of being homeless. It is important to understand Social Housing for the Homeless or those at Risk of Being Homeless. Causes for youth homelessness or youth at risk of homelessness vary and include Domestic violence‚ a shortage of affordable housing ‚ family breakdown‚ drug and alcohol abuse and in Mandy’s case Mental Illness. People at risk of being homeless are some of the most vulnerable
Premium Mental disorder Homelessness Health care
Unilever Brazil: Case Write-Up on Marketing Strategies for Low-Income Consumers Questions 1.Should Unilever target the NE segment? Is the segment attractive and can Unilever compete? What are the pro’s and con’s? According to the Unilever Brazil case‚ Unilever already had an 81% share of the Brazil detergent market which far exceeds than its strong competitor Procter& Gamble’s 15% share. However‚ it is facing a real threat that P&G Brazil may draw on worldwide R&D and marketing
Premium Marketing Laundry Laundry detergent
pharmaceutical companies in the world. This conglomerate is the product of multiple mergers of some of the leading companies in the industry. It was created in 2000 and at the time this case was written‚ had a market capitalization of $193.5 billion. The company’s most recent focus is on emerging markets‚ vaccines and consumer healthcare. When Sir Andrew Witty took over as CEO in 2008‚ he implemented a significant restructuring program in which GSK reduced its sales force in Europe and the United States
Premium Vaccine Pharmacology Pharmaceutical industry
INTRODUCTION The old Peru was sustained in an economy based on agriculture as it was incumbent upon all pre-modern States. The displacement of this activity by mining during the colonial period and the later development of the cities with the Republic led to a redistribution of the population that took us from being a predominantly rural country prior to the 1950s to a country with urban population at the beginning of the 21st century. In 2002‚ a 28.8 per cent of the population was rural and
Free City Rural area Rural
BM 0180 International Business Country Risk and Attractiveness Analysis on Brazil Group members: Lim Yan Han Joanne (123351F) Wong Ying Tiffany (125544C) Chee Mei Ting (123572H) Tan Lynn (121855A) Warren Nur Syafiqah Binte Moksin (122744H) Tutorial group: BM1222- HB Submitted To: Ms Cheong Yin Ye Presented on: 28 May 2013 Table of Contents Responsibilities Table 2 Brief background of selected country 3 Political 3 Economic 5 Socio-Cultural Factors 7 Technology 8
Premium Inflation
the fifth largest country in the world by surface area and population‚ and recently emerging as one of the fastest growing global economies ‚ Brazil can hardly be overlooked as a potential target of investment‚ especially in the light of the 2014 World Cup and the 2016 Olympics. Nevertheless‚ an immediate word of caution is at place here. Even though Brazil is 25% of the highly hyped BRIC-countries‚ the engine seems to show some hiccups‚ as it is revealed that due to high interest rates and an overly
Premium Gross domestic product Brazil World Economic Forum
Low Cost Housing Food and shelter are the basic requirements to sustain life. As such‚ shortages of dwelling houses are becoming a major focus for government. The total shortage of dwelling units in India is estimated to nearly 4.5 crore. Housing experts say the Government of India’s dream – Housing for all - could be a dominant platform to introduce low-cost technology in a big way. Perhaps‚ only then “housing for all” will get the priority as it has been accorded. Low Cost Housing is a new
Premium Concrete Construction Building
Executive Summary Unilever is assessing whether to enter the low-income NE market. Our analysis shows that there is a profitable opportunity to offer detergent powder to low-income customers living in Northeast Brazil and capture market share in a high-margin‚ high-growth market. We recommend that the firm keeps the existing brands but deploy a horizontal extension of the Campeiro brand - adding better scent / softness and utilizing specialty distribution network‚ thereby marginalizing Invicto
Premium Brand Brand management Brand equity
GLOBALIZATION IN BRAZIL Geographies of Globalization – GEO1-3802 30th June 2011 Introduction Brazil is the fifth largest country in the world‚ population and geographical wise. The country‚ however‚ is still a developing country. Being plagued with several economic crises‚ and astronomically high inflation rates the economic situation of Brazil over the years has been far from good. As economic globalization is becoming a more and more important phenomenon in the economic world‚ we are going
Premium Brazil Inflation Economics
Case report Unilever in Brazil‚ Part II (1997-2007) Marketing Strategies to conquer North Eastern market Group: NAKED Members: Nico Schwendinger Alexandra Klopf Konstanze Horak Elif Kurtulus David Muhr Date: 28 November 2009 Table of contents 1 Introduction 3 2 Problem Statement 3 3 Alternatives 3 3.1 Turn something old into something special 3 3.2 Mix & Mingle to form something new 4 3.3 Keep it simple! 5 4 Issues 5 4.1 How does the
Premium Laundry detergent Laundry Brand