SleepEasy Motel 1. Problem Statement a. Current State: * SleepEasy motel is losing money. Occupancy of the hotel is around 55 percent of capacity which according to industry figures is 13 percent below the average of 68 percent for similar motels in the area. * Large number of customers driving around the parking lot of motel and leaving. * A lot of competition In the area‚ other hotels offer better facilities. b. Desired state * Have the occupancy of hotel go up to
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Target Market and Segmentation The core of market segmentation is satisfying the customer’s needs and wants. However‚ that is hard to achieve because all buyers have different perspectives and needs as well as customer’s needs and preferences easily change in terms of various industries which offer similar goods and services. Imperial Leather Soap aims at effective segmentation in order to make profits by analysing four types of segmentation which need to be identified (Alan & Tracy‚ 2002). These
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Sleepy Inn Motel Eng Huang bought Sleepy Inn Motel‚ a 60-room motel located at the edge of a small town about one-half mile off the interstate highway. Even though Sleepy Inn Motel is 10 miles from a tourist area‚ the only promotion near the motel is two large signs advertising the name of the area. Over the past two years that Eng has owned and operated Sleepy Inn Motel‚ its occupancy has been far below the average for other motels with his classification. Eng must make a strategic business
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An Integrated Marketing Communications Plan for Majestic Monarch Corporation Submitted to The Marketing Department College of Commerce and Business Administration University of Santo Tomas In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Business Administration Major in Marketing Management By: Corre‚ Ian Paolo Manzo‚ Eugene Kaye Reyes‚ Michelle Ann Ty‚ Dempster Regan 4M5 November 4‚ 2012 I. Proposed product Today we live in
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Industry Analysis Paper Hotels‚ Rooming Houses‚ Camps‚ and Other Lodging Places SIC Code 70 Table of Contents 1. Introduction (Very Important) 2. The Industry’s Dominant Economic Features Market size Answer: In terms of revenue $90 billion Scope of rivalry Answer: Rivalry is very high in this industry because there are many firms that have very similar products Growth rate and what stage of the life cycle is the industry in Answer: In terms of revenue 3.2% growth
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Motel 6 Financial Statement Marketing plan for Motel 6 Executive summary This is to bring to your attention that Motel 6 is flying higher than before and it is venturing more. This is after a turnaround in our fortunes. You can remember in 1990 when the chain based in Dallas was sinking after its acquisition by Accor S.A. of France from Kohlberg Kravis Roberts & Company‚ the leveraged buyout firm‚ for $2.3 billion. Again in 1993‚ we lost $40 million. However‚ we are standing tall today for turnaround
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Marketing plan for samsung essay 1. EXECUTIVE SUMMARY Samsung is a company that has been steadily growing throughout the past decade. The following report will help Samsung maintain the growth that has been enjoyed in the past‚ with a strong emphasis on the growth of the MP3/PMP division. By analyzing customers and what they want‚ strategies can be devised as to how Samsung can increase their share of the MP3/PMP market. Furthermore‚ by comparing Samsung’s strengths and weaknesses to that
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the transportation business. Alma-Lee has a degree in Business Administration with a strong background in accounting. Also forming a part of the management team is Mr. Brian Gordon who possesses a Bachelors’ Degree in Information Technology and Marketing‚ in addition to twelve years of service in the hospitality industry as marketer‚ trainer and guest relations coordinator. Having spent years in two industries which
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Executive Summary A marketing plan of Mitsubishi Corporation Japan is hereby proposed as follows for the Elevator Promotion to the Maldivian market. Mitsubishi has a good presence in Asia and globally also. Mitsubishi Corporation Japan plan is to get into Maldivian market to sell elevators as Maldives population is increasing and the construction industry is booming in the country. The marketing plan will consist of marketing strategy through 4p’s price‚ promotion‚ product and place. The competitors
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A. Marketing Plan 1. Do a Situational Analysis Target Markets We set our target market based on several aspects below:- Demographic Most of potential customers in Mont Kiara and Taman Laguna are came from high income family that has a higher education and status who has their own level of comfort ability that they wish to live in their daily lives. Geographic Some of people in Mont Kiara are come from Korea and other countries. They came and stay here by renting out house and transportation
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