in the organisation’s marketing program? 1.1 Introduction – Ocean Park’s mission and core values Ocean Park (“OP”) is the first theme park in Hong Kong and opened in 1977. It is a non-profit making organisation that aims to provide visitors a unique guest experience combining three elements of entertainment‚ education and conservation. With its long history and distinctive image‚ it has always been regarded as Hong Kong people’s park. To maximize attendance and improve financial performance‚ OP
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The image of Hong Kong is well known as “shopper’s paradise” and “Pearl of the Orient”. Further‚ according to the International Market Research Study‚ it shows that the lack of new appeals in Hong Kong is a significant reason for it not being considered as a vacation destination. Therefore‚ it is necessary to expand the appeals of Hong Kong. Why not use our existing natural resources as tourist attractions? To maintain the competitiveness‚ Hong Kong should build up its own unique and special character
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Hong Kong is no longer a good place to live Do you enjoy living in Hong Kong? In these few years‚ it is not difficult to hear strong voice of opposition from the citizens and protest is often seen in Hong Kong. Also‚ it has been a hot debating issue that whether Hong Kong is a good place to live or not. This essay explains why Hong Kong is no longer a good place to live in the aspect of the environment‚ social harmony and housing in Hong Kong. Some people think that Hong Kong’s governance is
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undersubscribed leading to Chase taking up the balance loan amount. Thus Chase had to set proper price for the loan (spread) and to include more sub underwriters to share the burden in the event of under subscription • Political Risks – The risk that the Hong Kong government may back track on their promises and that they may pressure them to include local banks in the syndication • Reputational risk – In the event that they put a bid that is not fair to other participants‚ this would taint their standing
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SWOT Analysis Strengths Ocean Park is one of the icons of Hong Kong‚ popular with locals and tourists as well‚ with over 53% of the total visitation made by guests from China or overseas. The Park ranked the world’s seventh most popular amusement park. Its first theme park in Hong Kong with 30 years of history and is recognized as a homegrown people’s park. Ocean Park keeps animals and water creatures. Cable Car service offers breathtaking views of Hong Kong’s beautiful southern coast‚ Aberdeen
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Management Project – A Two Years Marketing Plan for Ocean Park Student Name: Chan Chi Keung Tommy Student Number: 052354 Spring Term 2008 Table of Contents (A) (B) (C) EXECUTIVE SUMMARY …………………………………………………….………… P4 INTRODUCTION OF OCEAN PARK ……….…………………..………… …… P.5-6 MARKETING OBJECTIVE ………..……………………..…………………..……… P.7 1. 2. To attract more Mainland visitors in coming two years To sustain/ maintain Ocean Park as a world-class and must-see destination (D) SITUATION ANALYSIS ……..…………………………
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Unit 2 Case Study: Hong Kong Disneyland Margaret Taylor MGT 614: Global and Transnational Management Dr. Laura Mays Tiffin University May 26th‚ 2013 UNIT 2 CASE STUDY 1 Introduction The purpose of this paper is to analyze the management strategies of Hong Kong Disneyland ‚and the issues that have arisen. Hong Kong an amusement park built by the Disney Corporation and the Hong Kong government and opened in September
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Hong Kong Religions The religion in Hong Kong is very diverse and obvious. The main two religions in Hong Kong are Buddhism and Taoism. But in Hong Kong you can also find another religion which is Confucianism‚ which is where ancestors’ worships and ancient animist beliefs have also been integrated into the environment. Confucianism isn’t really based as a religion‚ because it it’s a philosophy as well as a religion. The numbers of Buddhism’s and Taoist’s in Hong Kong are estimated to be around
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1.0 Introduction Hong Kong is one of the most important tourism destinations in the Pacific Asia region for its unique landscape and shopping convenience. According to statistics‚ a total number of 41921310 people visited Hong Kong in 2011‚ that is 16.4% more compared to 2010 (Hong Kong Tourism Board 2012).Total tourism expenditure was 263142.71 million HK dollars and shopping accounts for most of them because it is the main purpose for individual visitors (Hong Kong Tourism Board 2012). Therefore
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Global Business Cultural Analysis: Hong Kong Moultre Spencer BUSI 604-International Business August 16‚ 2013 Presented for Frank Romanoski Abstract Hong Kong is a country with a perspective on morals‚ values‚ and administrative ways which is a general reflection of the region of Asia which is based under Chinese rule. There are successes and failures with the process of change which are important. The effects of Hong Kong’s financial crisis can be a recovery with structural changes‚ and fluctuated
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