second largest sportswear manufacturer of the world after Nike. The company was founded by Adolf (Adi) Dassler in 1948 and is named after him. But the story started way back in 1920 when Dassler and his brother Rudolf Dassler started making shoes Herzogenaurach‚ near Nuremberg. Rudolf Dassler is also the founder of other sports goods manufacturer company‚ Puma. The group is actually named as Replica Adidas Shoes. One of the most respected sports brand - Adidas offers a wide range of sports goods for
Premium Adidas
German-based sports apparel manufacturer and part of the Adidas Group‚ which consists of Reebok sportswear company‚ Rockport and TaylorMade - adidas golf company (TMAG). Adidas is a global leader in the sporting goods industry‚ is headquartered in Herzogenaurach‚ Germany‚ with 33‚000 employees worldwide [1]. Besides sports footwear‚ the company also produces other products such as bags‚ shirts‚ watches‚ eyewear and other sports and clothing related goods. The company is the largest sportswear manufacturer
Premium Adidas SAP AG Customer relationship management
Copa Mundial Cleats Marketing Sales Preparation (Product and Marketplace) By: Jordan Hodge Product Copa Mundial Cleats Copa Mundial soccer cleats “Copas” have stood the test of time being one of the most popular cleats since 1982. The cleats were first manufactured in 1979‚ but became popular during the 1982 world cup in Spain. Copa Mundial is Spanish for “world cup.” These worldwide best selling cleats have been worn by many famous soccer players and are still worn by many today
Premium Adidas Nike, Inc.
adidas Strategic Analysis 2011 ‐ 2016 David Bajak MET AD 711 Leadership and Strategy December 18‚ 2010 What business are we in? • Currently – Athletic Performance Enhancing Footwear‚ Apparel & Equipment (80%) – Athletic Fashion Styled Footwear‚ Apparel & Equipment (20%) • Recommend – Design – Marketing – Retail Distribution Competitive Forces Affecting adidas • Five‐Forces Model of Competition – High Rivalry among Competitors • Intense rivalry between adidas (21%) & Nike (36%) for market
Premium Adidas
accessories • Rockport: Dress‚ casual and outdoor footwear‚ apparel and accessories • CCM-Hockey: Hockey equipment and apparel Activities of the company and its around 170 subsidiaries are directed from the Group’s headquarters in Herzogenaurach‚ Germany. It is also home to the adidas brand. Reebok Headquarters are located in Canton‚ Massachusetts. TaylorMade-adidas Golf is based in California. The company also operates creation centers and development departments at other locations around
Premium Adidas Marketing
producer of sportswear and sports equipment‚ offering its products primarily through four brands: Adidas‚ TaylorMade-Adidas Golf‚ Maxfli and Reebok (Datamonitor‚ 2007) The Adidas group and its 150+ subsidiaries are directed from the headquarters in Herzogenaurach‚ Germany‚ and employ 26‚376 people (Adidas‚ 2007) The Adidas product line includes more than 20‚000 items‚ with thousands of product variations. To keep up with market demand‚ the company changes its product range twice a year; more often if
Premium Adidas Supply chain management Management
What is Sportswear? Sportswear is clothing‚ including footwear‚ worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise‚ for practical‚ comfort or safety reasons. Typical sport-specific garments include shorts‚ tracksuits‚ T-shirts‚ tennis shirts and polo shirts. Specialized garments include wet suits(for swimming‚ diving or surfing) and salopettes (for skiing) and leotards (for gymnastics). For most sports the athletes wear a combination of different
Premium Nike, Inc. Athletic shoe
their product marketing. Adidas “produces sportswear and sports equipment. It offers its products primarily through three brands: adidas‚ TaylorMade and Reebok. The company operates in Europe‚ the Americas and Asia. It is headquartered in Herzogenaurach‚ Germany and employed about 46‚824 people as of December 31‚ 2011” (adidas‚ 2012‚ p.3). The website is very easy to use and has information readily easy to view. There is an online application and the website included plenty of current information
Premium Adidas Employment Reebok
through decreasing supplier prices in order to stay competitive. Looking forward‚ the footwear market is expected to steadily keep growing. The Adidas Group is a worldwide operating German sports apparel manufacturer with its head office in Herzogenaurach. The company was founded in August 1949 and named after its founder Adolf (Adi) Dassler. With the winning of the World Cup 1954 in Bern by the German national team‚ the Adidas soccer shoes became world-famous. The German team played with Adidas
Premium Management Medicine Family
in 1948 by Adolf "Adi" Dassler‚ following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma‚ which was the early rival of Adidas. Registered in 1949‚ Adidas is currently based in Herzogenaurach‚ Germany‚ along with Puma. The company ’s clothing and shoe designs typically feature three parallel bars‚ and the same motif is incorporated into Adidas ’s current official logo. The "Three Stripes" were bought from the
Premium Nike, Inc. Adidas