Executive Summary Honda Vietnam plays an important role in Vietnamese market of motorbike‚ with a large market share of 75% (2008). It also can remain the top position by launching a new line of scooter named Air Blade in Vietnam. This report will analyze the situation of this new product including the current market‚ the marketing environment‚ the organization‚ the customer and the competitors. By gathering the information from secondary data‚ the report includes 6 main parts. The first part is
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MARKETING COMMUNICATION IMC AUDIT REPORT FOR HONDA AIRBLADE EXECUTIVE SUMMARY Honda is considered one of the most successful brands among motorbike manufacturers in Vietnam‚ since its first establishment in 1998. This brand has sold over 2.03 million motorbikes domestically and extended their market into our neighbors‚ such as Cambodia and Laos. Under the great potential demand for scooter in Vietnam‚ Honda successfully launched the first sporty scooter series named Air Blade to Vietnamese
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Honda (B) Case Study 23/9/2014 – Fall 2014 Introduction Having read the Honda (A) story from a consulting company without the insight of the real players‚ this Honda (B) is different version of the story. It is more factual‚ personal and touches the business instinct of a Business entrepreneur. Honda Motor Co. founded by a hardworking yet exploiting and known figure called Soichiro Honda post WWII. It is a story of a
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Executive Summary Honda atlas Pakistan Ltd was created by the joint venture of Atlas Group of Pakistan and Honda Motor Company Japan. The first car rolled out from the plant in 1994‚ since then Honda Alas has been growing in terms of production capacity‚ market share etc. Honda is a strong brand name worldwide and it is differentiated by very high quality standards‚ technology‚ safety standards and advanced designs. In Pakistan Honda Atlas has successfully maintained its brand image hence they
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Marketing strategies of TATA motors is one of the most successful marketing strategies in automobile industry. By looking at the SWOT analysis of Tata Motors‚ you will know why Tata Motors Company is able to produce more than 4 million different types of vehicles such asc a r s‚ trucks‚ commercial vehicles‚ 4×4…etc since the company began in 1945. Meanwhile‚ Tata Motors Limited has also become the largest automobile producer in India market. Marketing strategies of Tata motors What makes
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Honda Introduction and Overview Honda Motor Co. Ltd. was incorporated in 1948 and originally manufactured and sold motorcycles (Whiston‚ 2012). Today‚ Honda is known for its manufacturing of many items – motorcycles‚ power products‚ engines (boat‚ generators and lawnmowers); and even private jets and robots (Whiston‚ 2012). For purposes of this research‚ however‚ we ’ll focus on Honda ’s auto-manufacturing abilities. During fiscal year 2012‚ Honda sold 15.7 million cars and motorcycles; automobiles
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IDENTIFYING FACTORS EFFECTING STUDENTS’ PARTICIAPTION IN THE CLASSROOM Javaria Rana 05-231 Nazia Malik 05-223 Sadaf Naeem 05-244 M.A Education Session: 2005-07 Submitted in Partial Fulfillment of Requirements for the Degree of M.A Education DEPARTMENT OF EDUCATION UNIVERSITY OF SARGODHA SARGODHA 2008 IN THE NAME OF ALLAH THE MOST COMPASSIONATE THE MOST MERCIFUL ACCEPTANCE CERTIFICATE Master’s Thesis entitled “Identifying Factors Effecting Students’ Participation
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for the lowest possible price. They saw that if they cut out certain unnecessary benefits they could lower their ticket price to a level far below that of the competition. They do not have in flight movies‚ meals‚ or first class sections. This strategy has been very cost effective and Southwest passes the savings on to the customer. They chose to focus on pleasure travelers and low-income travelers opposed to business travelers. This allowed them to take advantage of a market‚ which was often
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10/30/2009 A Competitive Edge | Aamir Chandio‚ Hasan Tariq‚ Maniya Khan‚ Nida Shabbir‚ K.U.B.S ’2010 | | OPERATIONS AND PRODUCTIONS | ACKNOWLEDGEMENTS We would like to pay gratitude to the entire group of Atlas Honda for giving us their precious time to provide us with valuable information of each department and we also like to thank our group members for putting in all their possible efforts and time in understanding the relevant information on the entire Production Process‚ and in
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Kuoni’s Venture in India - A Success “With such an attractive country and such strong growth potential we are determined to ensure that Kuoni retains its leading position in the Indian market. We intend to put a special focus here on outbound travel‚ where we will be promoting vacation travel products for individuals and special-interest tourist in particular. In concrete terms‚ we want to see the turnover of Kuoni Travel India increase by about 15% a year in the next few years.’’ Andrea Hemmi
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