Consumer Centric e-Commerce Business Models in India Article by : Atul Jain Batch : IIFT (IB) PT 2016 Roll No. 12 Designation : Associate Vice President Company : Net Distribution Services Pvt. Ltd. Executive Summary E-Commerce in India is rising at a fast pace but in reality it is still far behind that of China in the present scenario. However‚ within the country‚ it is growing at a fast pace as compared to other industries in India. With more and more players entering the e-Commerce
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A structural model of fashion-oriented impulse buying behavior Eun Joo Park Dong-A University‚ Busan‚ Korea‚ and Eun Young Kim and Judith Cardona Forney School of Merchandising and Hospitality Management‚ University of North Texas‚ Denton‚ Texas‚ USA Abstract Purpose This study aims to examine the causal relationships among fashion involvement‚ positive emotion‚ hedonic consumption tendency‚ and fashion-oriented impulse buying in the context of shopping. Design/methodology/approach
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The Consumer Buying Model: 2011 Ford Fusion Introduction: One of the most exciting times of a young consumer’s life is when they decide to buy their first car‚ most people are looking for speed‚ style‚ and speakers. However‚ in the view of a more experienced driver‚ they may look for price‚ mileage‚ and efficiency. The latter is the case with our group member Kylan’s purchase of a Ford Fusion after his previous car was stolen. To make this purchase‚ he had to work through the Consumer Buying
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TO STUDY CONSUMER BEHAVIOR TOWARDS HERO - PASSION PRO Objectives: To study the various factors which influence customers in purchasing hero Passion Pro. To know the customer level of awareness of Hero Passion Pro. To Know the customer level of satisfaction of Hero Passion Pro To find the profile of hero Passion Pro customers. Hypothesis: The various factors which influence the customer in purchasing Hero Passion Pro may be Quality‚ brand image‚ fuel efficiency etc Customer gain
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Customers may not necessarily the same as consumers. Consumers go through a five-stage decision-making process in any purchase. It includes need recognition & problem awareness‚ information search‚ evaluation of alternatives‚ purchase‚ and post purchase evaluation. Clearly the buying process starts a before the real purchase has been made and evaluation continues long after buying a product. Need recognition & problem awareness:-the first process in the decision making process is need recognition
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Consumer behavior or elasticity is a consumer’s response to a change in price of a good or service. Consumer behavior allows a consumer to rank and prioritize purchases according to their elasticity of certain goods and their dependence on others (Managerial Economics‚ 2010). When consumers recognize a change in price and respond strongly‚ they can adjust their consumption and therefore have their demand for that item become elastic. Automobiles tend to have elasticity in them in regards to make
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SINGLE BUILDING VS HOUSING COMPLEX CONSUMER BEHAVIOR SHRUSHTI MASKE DIVYA SHARMA PRASHANT SATYAM VIJAY RAJ RATNAKUMAR ALISHA NAREKULI INTRODUCTION SINGLE BUILDINGS An apartment building is a multi-unit dwelling made up of several (generally four or more) apartments. Contrast this with the two-family house and the three-family dwelling. Property Classes In every community there are several types of multi-family housing ‚ properties are typically put into one of four
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Describe and explain the characteristics that affect consumer behaviour and outline the consumer decision-making process as it relates to a product of your choice. Section 1 Introduction “Today’s market is characterised by highly competitive organisations which are all vying for consumer’s loyalty. Firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful. Behind the visible act of making a purchase lays a decision process that must be
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Jim Hawkins As the narrator of Treasure Island and the instigator of its most important plot twists‚ Jim is clearly the central character in the novel. Probably around twelve or thirteen years old‚ he is the quiet and obedient son of the owner of an inn near Bristol‚ England. As events unfold throughout the novel‚ Jim’s character changes dramatically‚ showing increasing cleverness‚ courage‚ maturity‚ and perspective. In the first chapters‚ Jim is an easily frightened boy who is closely associated
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Table of Contents Introduction 1. Consumer Affect and Cognition 2. Consumer Behavior 2.1 Consumer Environment 3. Relationships among Affect and Cognition‚ Behavior‚ and the Environment 3.1 The Cognitive Response Approach of Tide 4. Tide Creating Customer Relationship through Affective and Behavioral Responses Conclusion References Introduction The famous Tide detergent brand of Procter and Gamble Company is popular all over the world. The world’s top maker
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