and healthy foods American children are now convinced that having a happy meal is better than moms cooking. The children now know the Mc Donald’s theme song better than their ABC’S and 1‚2‚3’S. The typical American now consumes approximately three hamburgers and four orders of French fries each week. But a steady barrage of fast food Ads‚ full of thick juicy burgers and long golden fries‚ rarely mentions where these foods come from nowadays or what ingredients they contain.
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2 INTRODUCTION TO McDonalds The long journey of McDonalds started when two brothers Dick & Mac McDonalds initial single drive-in restaurant in San Bernardino‚ California‚ 1940. In 1948 they closed and reopened the restaurant to sell only hamburgers‚ milkshakes & French fries. In 1954 the entrepreneur and milkshake-mixer sales man‚ Ray Kroc acquired the franchise of McDonald’s restaurant. In effect Kroc opened his first restaurant in Illinois‚ Chicago and gave birth to “McDonald’s Corporation”
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Life in the Drive-thru Lane: A Look at the Impact of Fast Food on America Weight gain‚ high cholesterol‚ vomiting‚ headaches‚ depression‚ and vanished sex drive; these are the effects of eating nothing but McDonald ’s for a month. That is exactly what happened to Morgan Spurlock‚ a filmmaker who ate McDonald ’s for three meals a day‚ every day‚ for a month for his documentary on the harmful effects of fast food on the body called "Supersize Me." No one expected the amount of harm McDonald ’s
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MCDONALDS CASE PART B I. INTRODUCTION McDonalds is a very famous fast-food restaurant with more than 31‚000 worldwide branches. Its main dishes are hamburger and fries. McDonalds has limited choice of food but in turn it serves its patrons fast. However‚ the restaurant is about 41 years olds now and consequently it becomes penetrated and mature‚ it has more competitions and tough challenges. In Operation management term‚ McDonalds has highly qualified operating system‚ its kitchen and its management
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A key element of McDonald’s strategy since the beginning has been the policy of the company to own all property on which a McDonald’s outlet was built‚ regardless of whether that location was franchised or company-owned. Rental income varies from property to property‚ but it has been estimated that McDonald’s generates more money from its rent than from its franchise fees. McDonald’s real estate holdings and rent generated from these holdings are an important component of the company’s value and
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In Fast Food Nation Eric Schlosser expands on why Americans should ditch fast food restaurants. He explores the origin of the most successful fast food chains‚ including McDonalds‚ Taco Bell‚ and Burger King. Split up into different sections‚ Schlosser describes the unsanitary kitchens‚ the underpaid employees‚ and the unsafe meatpacking industry. Above all the common theme found throughout this nonfiction book is the underlying greed found throughout the entire fast food industry. Schlosser starts
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I. Main Idea: Wendy ’s started from scratch in the large town in Ohio and now has over 6000 different locations. A. Wendy ’s first restaurant opened on November 15 1969 in Columbus Ohio. 1. 1 year later the second Wendy ’s Old Fashioned Hamburgers was opened on the other side of town. 2. The second Wendy ’s also displayed their first ever drive up window. B. In 1976 Wendy ’s had its first public stock with 1 million common shares for 28 dollars a share. 1. Wendy ’s spread to Canada in late
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Unit 4- Task 4 SWOT Analysis “The results of a questionnaire given to 200 people that regularly visit McDonalds found the following: * 85% are happy with the service in their local McDonalds. * 80% would like McDonalds to be open 24/7. * 50% thought they could make a happy meal healthier. * 65% would like more wraps on the menu. * 30% would like part of the menu to be focused on healthier options. * 20% said staff were unfriendly. * 90% said parking facilities were good
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7 Reasons Why McDonald’s Crushes Burger King Year After Year After Year by Marcus Sheridan I love talking about food. And I love talking about business. Even better‚ most of the people that read this blog share these same passions and so today I’m going to deviate a little from the norm and have a little fun analyzing two household names that we’ve all grown up experiencing quite a bit of:McDonald’s and Burger King. The other day‚ as I was standing at a gas station I looked out to see a McDonald’s
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McDonald’s Chicken Burger MARKETING PLAN Hasan | Dilan | Malith | Sumeera | Buddhini | Lakna Hasan | Dilan | Malith | Sumeera | Buddhini | Lakna Executive Summary This marketing plan is made out of the Market Research done by McDonald’s R&D team about McDonald’s Chicken Burger. Under this Executive Summary‚ goals and the strategies that used to achieve those goals are shortly described. McDonald’s main goal is to ensure Quality service‚ Cleanliness and Value (QSC&V) for each & every
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