Case 2 Guinness 2011 Contents Guinness 3 The beer 3 Mayor regions 3 Diageo 4 Guinness Mission Statement 4 Target segmentation 5 The Japanese distribution system 5 How to Set Up Business in Japan/ Laws & Regulations on Setting Up Business in Japan 6 Section 1. Incorporating Your Business 6 1.1 Types of operation in Japan 6 Guinness distribution in Japan 8 Outline of Guinness® products in Japan 9 Marketing Strategy 10 Competitors 10 Yebisu/ Asahi strategy 11 Asahi Beer Oktoberfest
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1. Introduction 2. Determining the Relative Attractiveness of the Declining Market 2.1. Factors Affecting the Relative Attractiveness of a Declining Market 2.2. Relative attractiveness of the Declining market for Promac Paints 3. Strategies in the Decline Phase 3.1. Possible Strategies that can be implemented 3.2. Strategies Promac Paints Can Consider During The Decline Phase 4. Conclusion: Why Promac Paints can be a Profitable survivor in the Paint Industry 5. Reference List
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Global beer market trends The global beer market1 At the turn of the century‚ the top 10 brewers accounted for just over one-third of global beer sales volumes. The past decade has seen a rapid consolidation‚ resulting in the top four brewers – Anheuser-Busch InBev‚ SABMiller‚ Heineken and Carlsberg – accounting for almost 50% of beer sales volumes and up to 75% of the global profit pool2. Consolidation has continued in the past 12 months with further transactions in Mexico and China. As the
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GUINNESS® Current Marketing Mix Product GUINNESS® currently markets four alcoholic beverages: the original GUINNESS® Extra Stout‚ GUINNESS® Draught‚ GUINNESS® Foreign Extra Stout‚ and GUINNESS® Black Lager. GUINNESS® is made from stout malt‚ hops‚ yeast and water. The original brew is defined by its unmistakable deep-dark color‚ the crisp hint of roasted barley‚ the fresh breeze of hops‚ and a refreshing bite. It is characterized by a creamy smooth nose with subtle fermentation fruitiness (banana/pear)
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Alcohol Advertising in Ireland [pic] Written By: Clovis O Donohoe Contents ▪ Aims and Methodology 1 ▪ Introduction 2 ▪ Alcohol advertising today 3-4 ▪ How it has changed 5-6 ▪ Laws 6-7-8 ▪ Case Study: Guinness Advertising Campaign 9-10 ▪ Statistical Analysis 11 ▪ Conclusion 12 ▪ Bibliography 13 ▪ Appendix 14 Methodology In doing this report I got information from web sites such as www. absoloute
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At home Other 4 How long do you stay in Dublin 1-2 nights 10 3-6 nights 20 longer 10 local Who did you visit the storehouse with? Alone 2 partner 17 friends 13 family 2 tour group 5 other 1 work How did you find out about the storehouse Internet 13 Travel Guide 3 Tourist Office 4 Newspaper/Magazine Recommendation 16 Other: Map(1x)‚ TV (1x)‚ Bustour (2x) How many times have you visited the storehouse? First time 40 second time other How did you
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strategies would you recommend to current CEO Mike Duke? 2. How can Wal-Mart benefit from Internet retailing? “The internet has interesting aspects and will definitely serve a growing market throughout the 21st Century.” (David‚ P. 69) Wal-Mart.com allows customers easy and convenient access to Wal-Mart’s millions of products without leaving their homes; 24 hours a day‚ 7 days a week and 365 days a year; in turn will boost sales because Wal-Mart.com is able to display all products available
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Introduction The rise in the cereal market in Ireland has increased significantly in the past few years. Cereal bars are now placed in the front of the minds of the busy‚ active consumer as the ideal ‘on the go’ snack bar. The cereal bar market has experienced significant growth due to its position in the market as an easy to prepare and nutritious breakfast replacement. Through modern and traditional methods of advertising such as billboard‚ press and the use of technology we aim to establish
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determinants influencing the enlargement of the beer market; especially the cause from gas price has risen up high like never before. Deriving the consumer products price had to be adjusted to avoid suffering from higher cost of production and transportation. On the other end‚ consumer’s purchasing power had become lower due to the higher cost of living; driving them to adapt to the economic situation they were facing. From the observation in the beer market‚ we could notice there were obvious changes
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Chapter 16: Strategies for Mature and Declining Markets Take-Aways 1. Strategic choices in mature‚ or even declining‚ markets are by no means always bleak. Many of the world’s most profitable companies operate largely in such markets. 2. A critical marketing objective for all competitors in a mature market is to maintain the loyalty of existing customers. To accomplish that goal‚ firms must pursue improvements in the perceived value those customers receive from their offerings—either by differentiating
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