TEXTURE • Refers to the perception of touch which distinguishes a wide variety of surface qualities. Texture can be imaginary. • It exists as a literal surface we can feel‚ but also as a surface we can see‚ and imagine the sensation might have if we felt it. • Texture can also be portrayed in an image‚ suggested to the eye which can refer to our memories of surfaces we have touched. TEXTURE IN 2D • The tradition of rendering simulated textures goes back to classical antiquity in the paintings
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the everyday use category. The campaign‚ developed by Ogilvy & Mather‚ was initially aired across the country in teaser poster ads and prints. The advertisements are created in the old traditional Indian cinema poster style‚ with ‘hand painted’ graphics and vivid colors. The ad takes on the form of a mini movie with a father dressing up his daughter as a male character for a skit. To complete the look‚ he glues on a moustache with a drop of Fevicol. Unfortunately for his daughter‚ it stays in
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Boosting customer contentment and confidence- It creates a sense of assurance amidst potential customers as they are contented and comforted about the quality of the product and thus feel more relaxed. Expressiveness- As because of the progress of graphic designing‚ art and computer skills‚ advertisement has changed into one of the most aggressive weapon of communication. A simple product can look attractive with all the special effects and modern computer skills. . Economy- Advertising by far is
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------------------------------------------------- Skills and Achievements Fast and proficient IT: Microsoft Word‚ Excel‚ Spreadsheets‚ PowerPoint‚ Desktop Publishing‚ Pro Desktop‚ Audio Editing‚ Video Editing‚ Still Images Editing‚ Video Editing‚ Digital Gaming Design‚ Computer Hardware and Systems. Audio‚ Still Images and Video Acquisition. I regularly use music creating software such as FL Studio and Ableton. ------------------------------------------------- Education Jewel and Esk Valley College
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A Semiotic Analysis of Four Designer Clothing Advertisements "The technique of advertising is to correlate feelings‚ moods or attributes to tangible objets‚ linking possible unattainable things with those that are attainable‚ and thus reassuring us that the former are within reach". (Williamson 1978:31). Hence the advertisement not only sells the reader the product‚ but also a future image of ourselves as more desirable‚ happier etc…. Through the process of being advertised a product becomes a representation
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Background of the company(PADINI) Introduction: In Malaysia Padini become the eyes catching brand in the most famous giant shopping mall. This brand also the most successful brand that I meet that can compete with the foreign same line brands like Giordano‚ Esprit‚ Elle and etc. From the minor focus group I did between my friends and relatives‚ surprisingly more than 90% of them thought that Padini is the foreign branded name like Esprit. Until I told them that actually Padini is the Malaysia local
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Research Proposal & Literature Review By Maria Kohutova Future Brand of Slovakia An investigation of perception of Slovakia as a tourist destination in UK Supervisor Giles Forbes Submission: 22. April 2010 * Research Proposal Research topic ‘Future Brand of Slovakia - An investigation of perception of Slovakia as a tourist destination in UK’ is the name of research topic. Reason for choice and aims Nowadays the building of brand is a one of the most popular trends‚ included:
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Executive Summary Banyan Tree offers a unique experience with its hotel and spa experiences in the South East Asian region. Labeling itself as an aspirational brand‚ the company was established by the Ho family in 1992 and has boasted a gross profit of $52.1 million in 2006. Its superior branding‚ excellent corporate social responsibility practices and its careful investment and expansion strategies attribute to its success. As the company goes public it faces the new possibilities‚ offered through
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After I read more about the fashion trend about the eye‚ the design of the jacket intrigued me and after reading about it more I came to know it was in trend in 2013‚ it seems appropriate that the ad maker tried to connect it to the audience‚ the people who will actually see the ad that is my target audience who will
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categories‚ which are country of design (COD) and country of manufacture(COM) image. A lot of companies remain ethnocentric in their business operations‚ this means that they restrict their resources to the initial country of origin‚ but sell to varying markets on the international scene. This is in contrast to the truly global companies that distribute their resources worldwide and operate in a global market. It begs the question of whether country of design or country of manufacture‚ is the
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