. . . . . . . . . . . . . 24 The LeGO GrOup 2011 3 It all began in 1932 In 1932 Ole Kirk Kristiansen‚ a Danish joiner and carpenter‚ began making wooden toys . The business he established later passed from father to son‚ and today the founder’s grandson‚ Kjeld Kirk Kristiansen‚ and his children own the LeGO Group . In 1958 Godtfred Kirk Christiansen‚ son of Ole Kirk
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additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (May 2012) Lego The Lego logo Type Construction set Inventor Ole Kirk Christiansen Company Lego Group Country Denmark Availability 1949–present Official website Lego[a] is a popular line of construction toys manufactured by The Lego Group‚ a privately held company based in Billund‚ Denmark. The company
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toy making company • Founded in 1932 (during the Great Depression)as a small carpenter’s workshop Ole Kirk Kristiansen – build stepladders‚ iron boards and wooden toys • HQ – Billund‚ Jutland in Denmark • 1934 – Kirk’s son joined Godtfred Kirk • LEGO means – “leg”(play) “godt”(well) ORGANIZATION • Owned by the third and fourth generations of the Kirk Kristiansen founding family: Kjeld Kirk Kristiansen and his three children. FINANCIAL HIGHLIGHTS Income Statement Revenue Expenses Net Profit
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Internal problems (weaknesses?) Godtfred controlled the operations closely (new product‚ brick or color must be approved by him before introduction. color were very limited to only 5 types.) It took very long for his son Kjeld to persuade him to add new color. > slow down responsiveness to market unmet demand old heritage to be preserved‚ structure impeding lacking direction‚ over diversifying? LEGO Group History in Timeline 1916 – Ole Kirk Kristiansen found a wood workshop
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currently owned by the founder’s grandson Kjeld Kirk Christiansen‚ continues to invest large sums around the world to understand changes in children’s tastes and to explore new product developments based around its mission ‘to inspire children to explore and challenge their own creative potential’. The name ‘LEGO’ is an abbreviation of two Danish words “leg godt”‚ meaning “play well”. The company was founded by Ole Kirk Christiansen in 1932. It is now the world’s sixth largest manufacturer
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The LEGO Case Study - New for 2013 In 2003 and 2004 LEGO announced losses of over $400 million dollars on annual sales of just over $1 billion. The reorganization plan announced in 2001 had begun to falter. The company was forced to take a hard look at every facet of the operation including costs‚ overheads‚ margins‚ sales‚ marketing and the product offer. Non performing assets‚ including the company’s LEGOLAND parks were sold off. A radical plan for recovery and growth was introduced. Since then
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International Management‚ Assignment 1 LEGO Case Study The LEGO Group was founded by Ole Kirk Christiansen in 1932 in Billund‚ Denmark. LEGO started by manufacturing wooden toys‚ today‚ the company’s main product is the LEGO brick with its unique principle of interlocking tubes. Today‚ the
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} } } } } } } } } Lego in a nutshell Evolution & devellopment Marketing Logistics Glob Communication Economics Organization Bussines law Challenges & future LEGO in a nutshell } Family owned company‚ founded by Ole Kirk Christiansen in 1932‚ Billund. } The name LEGO: “leg godt”‚ meaning “play well”. } The world’s largest toy manufacturers. Development 2000-2013 Income 20002013 (mDKK) 2000 2001 2002 2003 2004 2005 2006 2007 -831 433 429 -935
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Tietgen Business College MM216 COM October 2011 ANALYSIS OF THE LEGO GROUP Daniella Pascu Daniella Pascu Helvijs Smoteks Noelia García Csaba Precub Keystrokes: 27205 Teachers: Meg Sønderlund Peter Storm-Henningse Executive Summary This project is a case study of the LEGO1 Group to analyse the company´s current situation‚ its future campaign strategy and its further potential of innovate development. The objective is to analyse the management strategy in an objective perspective and find out
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With this in mind‚ the LEGO Group has developed and marketed a wide range of products‚ all founded on the same basic philosophy of learning and developing – through play. It all began in 1932 ... The founder‚ Ole Kirk Christiansen‚ hit upon the LEGO name in 1934. He took the first two letters of the Danish words LEG GODT‚ meaning “play well”‚ and put them together – quite unaware that one meaning of the word in Latin is ... “I put together”. Today
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