History of SWOT In the 1960’s and 70’s‚ Albert Humphrey is said to have developed this strategic planning tool using data from the top companies in America at the time. A SWOT Analysis looks at the strengths‚ weaknesses‚ opportunities and threats that are relevant to an organization in a new venture. A SWOT Analysis is a tool which allows users to look at the direction a company or organization may wish to move towards in the future. A SWOT Analysis is a useful tool‚ which in conjunction with others
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Knowledge management is the name of a concept in which an enterprise consciously and comprehensively gathers‚ organizes‚ shares‚ and analyzes its knowledge in terms of resources‚ documents‚ and people skills. In early 1998‚ it was believed that few enterprises actually had a comprehensive knowledge management practice (by any name) in operation. Advances in technology and the way we access and share information have changed that; many enterprises now have some kind of knowledge management framework
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INDIAN HEALTHCARE INDUSTRY November 2012 Index S.No. I. Table of Contents Executive Summary Page No. 4-5 7-8 9 II. Market Overview – – Indian Healthcare Industry Market Segments Industry overview Porter‘s Five Forces Analysis Growth Drivers Operating Business Models Innovative Delivery Formats Growth strategies in the Industry Key Trends Opportunities Challenges Government Initiatives III. Indian Hospital Industry – – – – – – – – – – 11 12 13 14 15 16 17 18 19 20 1
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Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Test Item Table Major Section of the Chapter Level of Learning Level 1: Definition (Knows Basic Terms and Facts) Level 2: Conceptual (Understands Concepts and Principles) Level 3: Application (Applies Principles) There Is More to Anheuser-Busch than Meets the Palate (pp. 81-82) 1‚ 2‚ 3‚ 4‚ 5 Nature and Significance of Marketing Ethics (pp. 82-83) 6‚ 7‚ 8‚ 10‚ 11‚ 22‚ 23‚ 9‚ 11‚ 12‚ 17‚ 18‚ 19‚ 20‚ 21‚ 13‚ 14
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19843_05_c05_p141-172.qxd 12/7/05 9:43 AM Page 141 C H APTE R 5 FINANCIAL MARKETS AND INSTITUTIONS A Strong Financial System Is Necessary for a Growing and Prosperous Economy Financial managers and investors don’t operate in a vacuum—they make decisions within a large and complex financial environment. This environment includes financial markets and institutions‚ tax and regulatory policies‚ and the state of the economy. The environment both determines the available financial
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________________________________________ Global Marketing Case Study - “Red Bull: The global market leader in energy drinks is considering further market expansion.” ________________________________________ Ann Bendroth Date: 29.05.2009 Global Marketing – Case Study – Red Bull ____________________________________________________________ _______ Table of Content 1.0 Purpose of the case study .................................................................................... 3 1.1 Company
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A REPORT ON COMPARATIVE STUDY OF RETAINED EARNINGS OF LUPIN v/s WYETH INTRODUCTION Managing a company’s operations‚ marketing and sales activities and expense management are but a few of the decisions that management has to deal with. After it has made a profit the company will then need to decide what to do with those profits. Among the options for using profits are: operations‚ returning cash to shareholders‚ or keeping cash in reserve for future use Retained earnings represent
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embedded in our language‚ to what extent do we fully understand the concept? Moreover‚ to what extent is this understanding shared? A scientist’s view of innovation may be very different from that of an accountant in the same organisation. The GlaxoSmithKline story in Illustration 1.1 puts into context the subject of innovation and new product development. Innovation is at the heart of many companies’ activities. But to what extent is this true of all businesses? And why are some businesses more
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Objective The objective of this portfolio is to analyze whether Pfizer Inc. is a market leader of producing ethical products in the pharmaceutical industry in Hong Kong. To achieve this objective‚ Pfizer needs to enlarge and rectify their marketing communications‚ (such as‚ adjust their promotional tools‚ differentiate their products...etc). Introduction Pfizer Inc. is established since 1849 by Charles Pfizer and Charles Earhart and up till now‚ it has 150 countries using their pharmaceutical
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Ethical Frameworks of Decision Making: A Case Study on Marketing of Pharmaceutical Products. By: Dr. Chandra Singh chandra_singh62@yahoo.com Ph:- +919430466694 Lecturer L. N. Mishra Institute of Eco. Dev. & Social Change‚Patna-1.‚ Magadh University‚ Bodh Gaya‚ Bihar‚ India. Dr. Chandra Singh has teaching experience of more than 22 years. His areas of interest are Marketing research Methodology‚ Research‚ Business Statistics‚ and Quantitative Techniques. He has published a book on the
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