marketing and branding strategies in order to popularize the franchise. Most of which have been enormously successful. Some of these strategies include: Creating online traffic through blog published by IPL franchise owner and Bollywood megastar Shahrukh Khan. Hiring international cheerleaders. Organizing talent shows across the country and telecasting maximum advertisements during matches on prime times. For instance‚ Delhi Daredevils owner Religare‚ an investment firm had invested Rs. 40 million annually
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very wealthy by trading goods with the Middle East. He was seventeen when his father and uncle took him on his first journey to China in 1271. Marco Polo travelled to China over the Silk Road which was an overland route to China. He worked for Kublai Khan‚ the Mongol Emperor‚ for seventeen years. He sailed home instead of going overland. Marco Polo brought back ivory‚ jade‚ jewels‚ porcelain‚ silk and also stories about the Chinese use of coal‚ money and compasses. Marco Polo became famous for his travels
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Celebrity Endorsement-Really A Success Factor for Marketers Sheetal Singla*‚ Bhai Gurdas Instiutute of Engineering & Technology‚ Sangrur __________________________________________________________________ Abstract: It is a frequently used approach in marketing for all brands. In India‚ celebrities are idolized as Gods and marketers have been trying their best to tap on this emotional connect with the celebrities. Today‚ most of the popular brands are being endorsed by a famous personality
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The Urdu-English Controversy in Pakistan Author(s): Tariq Rahman Source: Modern Asian Studies‚ Vol. 31‚ No. 1 (Feb.‚ 1997)‚ pp. 177-207 Published by: Cambridge University Press Stable URL: http://www.jstor.org/stable/312861 . Accessed: 02/03/2011 04:06 Your use of the JSTOR archive indicates your acceptance of JSTOR ’s Terms and Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR ’s Terms and Conditions of Use provides‚ in part‚ that unless you have obtained
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Early marketing strategies: Videocon offered brand at affordable cost‚ which gave strength to their marketing activities. They mapped their marketing platform and established each segment with prompt marketing communication to the customers. Their multi-brand strategy helped them present at higher-end‚ mid-end and to the lower end segments to tap huge urban and rural area. Entertainment and sports have been their major sectors for advertising and promotional strategies. With sponsorship in Cricket
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Pepsodent was launched in 1993 in India and since then the brand has raised the benchmark on Oral Care solutions in India. Unilever is a leading manufacturer of oral care products in over 50 countries around the world. Around four billion people; that means approximately 70% of the world’s population‚ have access to Unilever Oral Care products. Pepsodent was launched in 1993 in India and since then the brand has raised the benchmark on Oral Care solutions in India. Pepsodent has a range of toothpastes
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Table of Contents Veer Savarkar Introduction Vinayak Damodar Savarkar‚ commonly know as Swantantryaveer Savarkar was a fearless freedom fighter‚ social reformer‚ writer dramatist‚ poet‚ historian‚ poltical leader and philosopher. He remains largely unknown to the masses because of the vicious propaganda against him and misunderstanding around him that has been created over several decades. Veer Savarkar was born on the 28th of May 1883 in a village called Bhagoor near Nasik in Maharashtra
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Zayn El Hajji First Year Writing Professor Bodenrader The Replication of Everything Replication‚ reproduction‚ repetition‚ it is all the same in the end. Postmodernism was defined by its use of replication and reproduction to show the dehumanization of the mass production capitalistic world. David Foster Wallace writes in the book A Supposedly Fun Thing I’ll never do again “The apotheosis of the pop in postwar art marked a whole new marriage between high and low culture. For the artistic
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National Institute of Fashion Technology Hyderabad Brand and in Store Communication (Assignment on Print Advertisement) Submitted By: Sadhana Yadav (MFM) AIDA AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement. The base of brand promotion also. * A - Attention (Awareness): attract the attention of the customer. * I - Interest: raise customer interest by
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Internal Colonialism: Internal colonialism is a notion of structural political and economic inequalities between regions within a nation state. The term is used to describe the uneven effects of economic development on a regional basis‚ otherwise known as "uneven development"‚ and to describe the exploitation of minority groups within a wider society. This is held to be similar to the relationship between metropole and colony‚ in colonialism proper. 1.2. The Bengali Ethnonationalist Movement
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