February 2014 GENERAL MOTORS MARKETING STRATEGY General Motors has many different brands and models that make up the companies portfolio. They use these brands as a tool to attract different target markets. General Motors will target middle-class consumers in the United States‚ Brazil‚ Europe‚ and China with it’s Chevrolet Brand. They will target older buyers with the Buick brand worldwide. The company will target wealthy buyers worldwide with its Cadillac brand. General motors will also target
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General Motor’s Strategic Analysis pressure from substitute or complementary products‚ (4) bargaining power of buyers‚ and (5) bargaining power of suppliers. 1. Rivalry between existing competitors With the rise of foreign competitors like Toyota‚ Honda and Nissan in the 1970’s and 80’s‚ rivalryin the American auto industry has become much more intense. Firms compete on both price andnon-price dimensions. The price competition erodes profits by drawing down price-cost marginswhile non-price competition
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understanding of large scale organizational change. The different changes implemented by General Motors company in an attempt to cope with the economical crisis of 2008 is a perfect example of this concept. This paper details each change undertaken by the organization by highlighting the different pressures identifying the problems the organization met and ultimately detailing the solutions that General Motors implemented. For this purpose‚ different tools and sources from the literature will be used
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Cases General Motors Like a Rock General Motors provided a videotape of the Harry Pearce press conference with retractions by NBC and acceptances by GM. Also available from GM were two videotapes of Michelle Gillen’s interviews with a GM engineer and an attorney representing GM in the Moseley case. The contact was: Mr. Ed Lechtzin‚ Director of Legal and Safety Issues‚ GM Communications Staff‚ New Center One Building--7305‚ 3031 West Grand Boulevard‚ Detroit MI‚ 48202. A segment on the GM
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Four Types of Control Mechanisms Control mechanisms are used to monitor progress and evaluate performance. System control‚ Bureaucratic control‚ Market control‚ and Clan control are all mechanisms that Target use to operate at peak performance. System control uses a set of procedures designed and established to check or regulate a resource or system. Bureaucratic control consists of formal rules and regulations that establish authority. It also set standards and regulate employee behavior through
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General Motors ’ Strategic Analysis Automotive Industry The automobile industry is the industry involved in the design‚ development‚ manufacture‚ marketing‚ and also of motor vehicles. In 2007‚ more than million vehicles‚ including cars and commercial vehicles were produced. In 2007‚ a total of 71.9 million new automobiles were sold worldwide: 22.9 million in Europe‚ 21.4 million in Asia-Pacific‚ 19.4 million in USA and Canada‚ 4.4 million in Latin America‚ 2.4 million in the Middle East and
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General Motors Analysis General Motors (GM) is a United States car manufacturer that was founded by William C. Durant in Flint‚ Michigan dating back to 1908. GM headquarters is located in Detroit‚ Michigan and is among one of the world’s largest automakers‚ conducting business in over one hundred and twenty countries with production facilities in thirty-seven of those. GM dominated the automaker industry for over seventy-seven years (1913-2007) through ownership of over twenty-five different companies
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General Motors (GM) is one of the largest companies involved in the business of designing‚ building‚ selling and servicing automobiles and parts in the global market. Company owns several brands such as Chevrolet‚ Cadillac‚ Buick‚ Pontiac‚ GMC‚ Oldsmobile‚ Opel‚ Hummer‚ Saturn and Saab Founded by William “Billy” Durant in 1908‚ GM held only Buick Motor Company initially‚ but in a matter of few years acquired more than 20 companies including Oldsmobile‚ Cadillac‚ and Oakland‚ today known as Pontiac
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Synopsis: General Motors (hereafter GM) Company‚ one of the world’s largest automakers‚ traces its roots back to 1908 and its annual revenue in 2000 of $185 billion. The company sells 8 million vehicles per years‚ 3.2 million of which are produced and market outside of its North America. GM caught 27 percent share of the North America and 9 percent share of the market in the rest of the world as well as GM captured 12 percent share in the Western Europe in 2000 which is second only to that of ford
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When I read the General Motors Misled Grieving Families on a Lethal Flaw‚ an overwhelming sadness fell upon me. I was sad that 26 families had to bury family members die to faulty equipment in the Chevrolet Cobalts. The key ethical issue is that General Motors knew that the black boxes in the Cobalts confirmed the potential fatal defect existing in hundreds of thousands of cars (Stout et al.‚ 2014). Another ethical issue was the fact that GM would tell the families of the victims that they had no
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